Social Card

Vandra CaldwellThomas ClarkKenneth Vela

Austin Wegener

The Problem (Thomas)

What is the app? (Austin)

Treatment

Features? (Kenneth)

Competitors• Business Card Apps: ABBY Business Card Reader, Business Card Reader, CamCard, etc.

– Pros:• Scans and automatically stores business cards alphabetically

– Cons:• Some don’t allow fields for social media handles• Some have autofocus issues• Not all of them are multilingual• Does not allow users to automatically follow pages• Does not allow users to produce a virtual business card

• SnapDat– Pros:

• Stores virtual/real business cards• Allows users to click buttons that link to projects and social media pages• Can send your card via email

– Cons:• Cannot send a user’s information via texting• Does not allow users to automatically follow social media pages

• Bump– Pros:

• Users can “bump” information (contact info, pictures, social media handles, etc.) to one another

– Cons:• Does not allow users to automatically follow social media pages

Our BIGGEST Competitor!

– Pros:• Sends customized social media pages from

user to user• Can transfer information to multiple users at

once• Tracks the number of users that see your

business card• Records the number of incoming/outgoing

cards

– Cons:• Does not allow users to automatically follow

social media pages

Target Audience

• Our target audience is adults ranging from ages 18-50+

• 89% of these smartphone owners use their smartphone throughout the day

• Most technology savvy

* Statistics from a joint report by Google and IPSOS OTX MediaCT