Social business Veterinarians
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Social Business Bret L. Simmons, Ph.D. Northern Nevada Vet Practice Managers Association November 13, 2012
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Transcript of Social business Veterinarians
Social Business
Bret L. Simmons, Ph.D.Northern Nevada Vet
Practice Managers Association
November 13, 2012
Today’s Presentation
www.slideshare.net/BretLSimmons
Main Points Today
1. Social business is a huge opportunity
2. This is much bigger than marketing
3. Being searchable, shareable, and relational is good for your business
4. Proper operating principles are the key to success
DisclaimersMy background
What is the most effective form of
marketing?
Brand ValueIf people don’t select you,
spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Brand Value
1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
Why You?Why Now?
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Does your brand have personality?
HUB
Inbound Marketing Examples
Tahoe Mountain SportsRed Bank Vet HospitalLeo’s Pet CareSouthwest Vet HospitalPyramid Vet HospitalA Plus Animal HospitalBlog PawsLauren ChenTony Martin
Questions?
