Social Bridge Agencies Overview

8/2/2019 Social Bridge Agencies Overview

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www.socialbridgemarketing.com | 1-866-692-1649 | PAGE 1

2012 Central Desktop Inc

SocialBridge for Agencies

OVERVIE

SocialBridge for Agencie


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Current process

The requirement to deliver top-notch campaigns in the shortest time frame possible is top-of-mind for

agencies of all sizes and specialties. Communication and files are exchanged via phone, email, FTP, andin-person meetings at a rapid pace and at a tremendous volume. As your client list increases, new

projects are added, and agency and client staff come and go, keeping the business running at the level of

service your clients expect becomes more and more of a challenge. Common issues our customers have

struggled with in the past include:

Lost files and poor version control, resulting in client frustration and re-work for the agency

Disparate conversations and emails capturing key project decisions or discussions create

poor team communication and equally poor project delivery

Poor audit trail of client decisions and ambiguous or incomplete feedback causes scope

creep, costly mistakes and rework

Lost productivity from time wasted with administrative tasks, such as reminding staff of

deadlines, checking status of work-in-progress, and documenting discussions and feedback

Lack of client engagement results in low client satisfaction and increased threat of client loss

Pressure from clients for aggressive pricing, forcing the agency to reduce price of billable

hours or to look for cost-cutting measures

High staff turnover causing wasted time to transition project files and knowledge to new hires


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Introduction to SocialBridge

Central Desktops SocialBridge

agency collaboration solution is a cloud-based product that enablesinternal and external teams to share files, centralize communication, and streamline both creative and

operational processes.

Maximize billable hours. Reduce administrative work, automate processes and ramp up newhires more quickly so you can take on more business without increasing staff.

Centralize communication and tools. Use one system to store and share files, capturediscussions, feedback and approvals, to keep decentralized internal and external team membersup-to-date and to eliminate the need for disparate tools, share drives, FTP sites and extranets.

Increase client satisfaction and retention. Build an ongoing connection with clients to immersethem in your brand, keep them more engaged and show continuous value, driving repeatbusiness. Collaborate in a centralized online location with partner agencies, with automatedworkflow to ensure all parties stay on schedule and are aligned with the clients campaign

strategy.

The integrated solution enables: Automated brief submission and work

order processes

Review, comment on and approveproofs and rough cuts online

Quick project and client setup withready-to-go templates

Track client feedback, decisions andsign-offs in a centralized, secure

location Access project status and files online,

anytime

Specific benefits of an integrated solution:

Simple, easy-to-use interface resultsin successful user adoption

Streamlined workflow to save stafftime and increase billable hours

Premium product support for youragency, and your customers

Real-time, collaborative siteencourages offline conversations tostrengthen client and partnerrelationships

Cloud-based technology means no to little burden on your IT staff


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Functionality overviewSocialBridges collaboration suite includes on-demand features and functionality to enable each agency

departments needs for streamlined and effective processes, and enhanced client communication.

Client ConnectUse SocialBridge to collaborate with

your client team throughout the

planning and creative process. Your

agencys account managers will be able

to create a workspace, or virtual team

room, that will serve as a centralized

online location for discussions and files. Account

managers will be able to obtain client feedback on proofs

or video rough cuts, as well as on overall project plans,

timeline, and latest events that impact the clients PR

strategy, project timeframe or campaign objectives.

If your client requires you to collaborate with other agencies, such as PR or other interactive agencies,

invite these third parties into your Client Connect workspace, or create a separate, private workspace with

just your team, and the other partner agencies.


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Innovation RoomYour clients are constantly expecting

fresh, new ideas that reflect a solid

understanding of what the client is

thinking. SocialBridge takes the

innovation process to the next level byenabling offline brainstorming when

your team is not able to meet face-to-

face. Your internal team can access and

contribute to a robust knowledgebase of customer,

industry and competitor information; keep up-to-date

on client news as it happens through integrated RSS

feeds; and share and discuss ideas, strategies and

creatives online through discussion threads and

status updates. Passive stakeholders can view the

teams recent activity and discussions real-time, while active collaborators can participate by emailing or

posting feedback to SocialBridge. When its time to share ideas and creatives with clients or prospects,

utilize our built-in scheduling, conference call and web meeting functionality.

Review + ApproveClients, account managers, and

creative directors alike waste time

documenting feedback and

requested edits on specific elements

of proofs or rough cuts. Give your

team, and your clients, the ability to

use easy visual mark-up and communication tools on

proofs of any format, including (but not limited to) PDF,

Word, Adobe, PowerPoint, JPEG, MPG, AVI, MOV

and SWF. With the built-in approval workflow, proofs

can be routed to different stakeholders, with a

comprehensive audit trail of who reviewed and

approved each file, what comments they provided, and when. At any point in time, creative directors, or

any other stakeholder, can also view the status of the proof review process.

Feedback LoopKeep clients on track with your

deadlines, and expedite the client

feedback process. Set up a

workspace where your clients

marketing staff can discuss your

latest proof or rough cut version with

other colleagues and team members in a centralized

location. The clients main point-of-contact no longer

has to gather and consolidate feedback from their

team its all in one location in SocialBridge.


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Work Order ManagerAn agencys producers, traffic controllers,

or creative directors achieve maximumtime savings with SocialBridges powerful

workflow functionality. Without the

assistance of IT or expensive system

consultants, you can create workflow rules

to automatically assign tasks and send automated alerts.

Notify internal staff, or clients, when a work order or client

brief is submitted, when work has been completed, or any

stage of the creative process in between. Keep your team in

sync and productive through the process, even when they are

not in the same office location.

Pursuit SuiteCollaborate with key internal team members on

strategic accounts, proposals, RFP responses,

presentations, spec work and more. Centralize and

simultaneously edit documents, hold threaded

discussions, and provide and consolidate feedback

on creative concepts before presenting to

prospective clients. SocialBridge also provides executives

with visibility into each account and team progress to date.

Media ShareIf your projects require your agency to

collaborate with an email automation vendor,

media outlets, boutique agencies or marketing

specialists, use SocialBridge to facilitate

discussions and file sharing instead of email and

FTP. Each partner can have their own workspace

to collaborate in a central location for one, or many, client

projects you might be working on together. Since

SocialBridge is one synchronized system, you can sharecreatives from your Client Connect or Innovation Room

workspaces, without downloading and uploading, preventing

version control issues.


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SocialBridge at-a-glance

Key features

Connecting people

User profiles

Status updates

Discussion threads &comments

Shared calendars Outlook/iCal

integration Web conferencing

RSS activity feeds

Managing files

Files and folderstructure

Wiki-style onlinedocuments

MS Office integration Version control File preview Full text search

Tagging

Automating processes

Online databases

Automated workflows

Review+Approve Tasks and

milestones Reporting Time tracking

Salesforce.comintegration


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About Central DesktopFoundedMay 2005

HeadquartersPasadena, CA

Users500,000

PartnersSalesforce.com, Zoho, TriCipher, OffiSync,Creately, RHUB

Corporate overviewCentral Desktop helps people work together in ways they never imagined possible. Our socialcollaboration platform connects people and information in the cloud, making it possible to share files,combine knowledge, inspire ideas, manage projects and more. With our SocialBridge collaborationsolution, we centralize the way people work, teams collaborate and managers lead. Founded in 2005,Central Desktop is a privately-held company with headquarters in Pasadena, California.

CustomersWith 500,000 users, Central Desktopserves 56% of the Fortune 1000 aswell as organizations in marketing andcommunications, media, technology,professional services, architecture anddesign, manufacturing and otherindustries. Key Central Desktopcustomers include CBS, ResourceInteractive, SicolaMartin, Upshot,

Javelin, M80, BlueGlass, and Avid.

Industry recognition 2011 Stevies Finalist New

Product or Service of the Year, Media & Entertainment

2010 Inc. 500

2010 Red Herring100 2010 Lead411 Technology 500

2010 Hot Company by Network Products Guide

Los Angeles Business Journal Fastest Growing Private Companies InformationWeeks Startup 50 2009

BusinessWeeks Best of the Web 2006

Social Bridge Agencies Overview

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