CONFIDENTIAL

Physician & Patient

Portfolio Overview 2012-2013

CONFIDENTIAL

Our robust platform of Physician Networks provide

unparalleled reach and proven targeted engagement

Cardiology

Diabetes

Oncology

ER

Surgery

Infectious

Disease

Primary

Care

Hospital

HealthBridge: Core Physician Networks

CONFIDENTIAL

Each Physician Network provides a range of proven solutions

designed to surround and engage your target audience

Physician Networks: Multi-Channel Solutions

Your

Brand

Specialty

eNewsletters

Spotlight

Custom

Posters

Direct Mail

Monographs

Hospital &

Practice

Wallboards

Custom

QR Codes Physician

website

Your Ad Here

Your Ad Here

Your Ad Here

Your

Ad

Here

advertisement

CONFIDENTIAL

ER Physician Lounges 200 locations

Bi-Monthly frequency

Includes frame

and literature pocket

Surgeon Lounges 610 locations

Bi-Monthly frequency

Includes frame

and literature pocket

Hospital Wallboards: 2,600 Locations

Hospital

Surgery Edition

Hospital

Cardiology Edition

Cath-Labs/Lounges 330 locations

Bi-monthly frequency

Includes frame

and literature pocket

Engage your target audience in our 1,575 hospital network of highly

visible, engaging, single sponsored wallboard poster editions

Hospital

General Edition

Physician Lounges 1,460 locations

Weekly frequency

Includes frame

and literature pocket

Hospital

ER Edition

Your Ad Here Your Ad Here Your Ad Here Your Ad Here

CONFIDENTIAL 5

Client provided ROI analysis shows significant returns

Goal:

• Product awareness and pull through messaging at targeted hospitals

Approach:

• Bi-weekly flighting to target hospitals (formulary and/or rep coverage)

Analysis:

• Regression model based on actual DDD product sales, taking into account

multiple variables (details, formulary status, etc…)

ROI Result:

• 2.3 to 1

Hospital Wallboards: Proven ROI

CONFIDENTIAL

Clinic Posters: 2,700 Locations

Clinic Diabetes Edition

Engage your target audience with a monthly poster edition to our network of

1,500 ADA registered DSME clinics and 1,200 ACCC recognized oncology

clinics

Physician Break Rooms 1,200 clinics

Monthly frequency

Pocket available on request

Clinic Oncology Edition

Your Ad Here

Physician Break Rooms 1,500 clinics

Monthly frequency

Pocket available on request

Your Ad Here

CONFIDENTIAL

Practice Wallboards: 4,500 Locations

Practice PCP Edition

Engage your target audience with a monthly poster edition to our network of

4,200 primary care practices and 310 HIV specialist practices

Physician Break Rooms 310 practices

Every other month

Includes frame & pocket

Practice ID Edition

Your Ad Here Your Ad Here

Physician Break Rooms 4,200 practices

Monthly frequency

Includes frame & pocket

CONFIDENTIAL 8

Studies show significant impact in key areas

Benchmarks from 27 surveys representing over 7,000 Health Care Providers

shows advertising with our wallboard network provides significant lift vs.

control.

+28%

+21%

+43%

+22%

• Average ad recognition lift:

• Average product recall lift:

• Average message association lift:

• Average intent to increase

prescribing lift:

Source: Orion Associates: Hospital Network, Ad Impact Survey, test vs. control: Ad

Recognition, Product Recall, & Message Association = 27 surveys/7,098 respondents: Intent to

Increase Prescribing = 8 surveys/1,397 respondents

Wallboards: Ad Impact Benchmark Studies

CONFIDENTIAL

Wallboards: Custom Editions

Drive home your brand or topic message

with a peer to peer custom Spotlight Issue.

• Take advantage of the entire editorial

poster real estate

• Extend your reach with customized

take-one brochures

• Pull-through existing approved content

• Utilize our relationships with renowned

KOLs to develop new content

Custom Spotlight Issues

Your Peer to

Peer Clinical

Message Here

Your Ad or

Clinical Message

Continued Here

CONFIDENTIAL 10

Benchmarks from 19 surveys representing responses from 3,030 Health

Care Providers shows the majority find our custom Spotlight Issues to be

extremely effective at:

53%

54%

66%

• Increasing awareness of key messages

• Increasing their likelihood to prescribe

• Providing relevant information

Source: Orion Associates: Hospital Network, Media Assessment Survey, top 2 box rating (4&5):

Increased Awareness = 17 surveys/2,737 respondents, Intent to Increase Prescribing = 19

surveys/3,030 respondents, Message Relevance = 2 surveys/447 respondents

Wallboards: Custom Issue Benchmark Studies

Studies show significant impact with Custom Issues

CONFIDENTIAL 11

Q1: Prior to reading the

poster, were you aware of the

clinical trial results of the BP-

CRUSH study?

Source: Orion Associates: Hospital Network, Media Assessment

Survey, September 2011

Q2: Having reviewed the information presented, are

you now more likely to consider prescribing AZOR®

for appropriate patients with hypertension who are

uncontrolled with existing monotherapy

Q3: If so, how many hypertensive patients

uncontrolled on existing monotherapy would you

now consider prescribing AZOR® to in the next six

months?

Custom Issue Case Study: Proven Results

Custom Spotlight Edition: AZOR® Media

Assessment Survey Results

CONFIDENTIAL

Monographs: Peer to Peer Engagement

Pull through your message with a peer to peer developed specialty

monograph direct mailed to your target audience

Limited Sponsorship

Category Exclusivity

Targeted Distribution

Trusted Resource

Peer to Peer Content

CONFIDENTIAL 13

Original peer to peer content drives engagement

of clinicians found the

monograph informative

65%

55%

77%

of clinicians found the

information helpful in the

care & management of

their patients

read the accompanying

advertisement

1Franklin Communication Recognized Oncology Treatment Centers Survey 2007, N=465

Monographs: Engagement Statistics

CONFIDENTIAL

advertisement

Your Ad Here Single Sponsored

Custom

Content

Take advantage of our robust and diverse database of over 260,000

e-mail registrants with one of our specialty specific eNewsletters

Trusted Resource

eNewsletters: Digital Surround Sound

17% Avg Open Rate 4.5% Avg Click-Thru

Dedicated Bloggers

CONFIDENTIAL

Take advantage of your website assets to drive and track

engagement of your target audience with our custom

QR Codes

advertisement

Posters eNewsletters Monographs

QR Codes: Campaign Pull-Through

Your Ad Here

Your Ad Here

CONFIDENTIAL

Our platform of Patient Networks provide targeted reach and

proven engagement

Cardiology

Diabetes

Infectious

Disease

Primary

Care

HealthBridge: Core Patient Networks

CONFIDENTIAL

Wallboards/Digital TVs: Primary Care

17 CONFIDENTIAL

4,800 Practice Waiting Rooms – 16,500 High Value PCPs

Your

Ad

Here

Please take one with our compliments.

Your Ad Here

4,200 Practices (15,000 HCPs)

Digital TV

600 Practices (1,500 HCPs)

Wallboard

Implied

endorsement

Highly visible

fixture

Guaranteed ad exposure

Disease state

brochures

Exclusive

Harvard content

Single sponsor

ad unit

Relevant engaging

content

90 minute loop,

promo every 20-30

CONFIDENTIAL

Wallboards: Infectious Disease

18 CONFIDENTIAL

310 Practice Waiting Rooms – 950 High Value HIV

Specialists/HCPs

Single sponsor ad unit

Highly visible fixture

A trusted resource

Your

Ad

Here

Guaranteed ad exposure

Disease state brochures

CONFIDENTIAL 19

Insulin Therapy

Patient Ed Rx Pads distributed to 5,110 Practices drive engagement in the

exam room and out of the office with our dedicated online patient website

CONFIDENTIAL

Online: Extended Reach

Simple search

based input

Practice

specific URL

adver

tise

men

t

Insulin therapy

Implied

endorsement Robust

search

Patient Ed Rx Pad

Custom Practice Landing Page

Comprehensive website

Dynamic

results Your

Ad

Here

Category

exclusive

ad unit

CONFIDENTIAL 20

Project

Team

Product Recalls

Editorial Needs

Dedicated professional support

Tight Timelines

PI/ISI Challenges

Co-Promotes

Internal Partners

Agency Partners

• Our dedicated production team are experts in navigating the ever-changing legal

and regulatory health care environment to ensure your needs are met with the highest

level of compliance against tight deadlines

The HealthBridge Team:

CONFIDENTIAL

Visit:

http://www.healthbridgepoc.com/contact-us/

Or Call:

1-866-713-4522

21

For a consultation or customized proposal