Go-to-Market (G2M) Services

Social Assets for White Papers & Reports

G2M Products & Services

Options Social Assets & Awareness Social Assets, Awareness & Lead Generation

Objectives Brand Awareness, Engagement, Lead Generation

Social Assets for White Papers & ReportsG2M Products & Services

InsightBrief www.insightbrief.net G2M@insightbrief.net +44 (0)20 7190 9766 2

Who is this service for? Marketeers at technology vendors and service providers.

Categories coveredAI & robotics, big data, blockchain, cloud, customer experience, IT ops & DevOps, digital transformation, IoT, infrastructure, information security, storage, 5G, networks and telecom, M2M, and managed services.

What is required for participation? A white paper, ebook or research report (published within the last 12 months).

Use case Your organisation has invested time, expertise and financial resources in creating a white paper or report. Its publication created an initial buzz and generated positive feedback. But a question remains – have the insights within the asset been exposed to a wide enough audience?

As a marketeer, you have an epic battle competing for the scarcest resource: people’s attention. Providing prospects and customers with easy-to-digest, credible, helpful information can boost the engagement level with your brand and help fill your sales pipeline.

This is where the Social Assets G2M service helps. Unlocking key insights from within the white paper – publishing and amplifying the social assets to a wider, relevant audience.

What is involved?Based on the white paper, InsightBrief’s team of writers, editors and designers distill the key points and create a series of Social Assets. These assets fuel a 6-week Twitter campaign that InsightBrief fully manage via @InsightBrief and its network of social influencers. This G2M option is called Social Assets and Awareness. A third option caters for marketeers requiring a scalable lead generation capability called Social Assets, Awareness & Lead Generation.

Social Assets for White Papers & ReportsG2M Products & Services

InsightBrief www.insightbrief.net G2M@insightbrief.net +44 (0)20 7190 9766 3

Social Assets 1. EXECUTIVE BRIEF For time-poor professionals, a 3-5 page Executive Brief (PDF) allows readers to quickly become acquainted with the larger body of knowledge contained in the white paper. Each Brief informs the reader with 20-30 bite-sized chunks of information in 50 words or less (aka insights). Independent of the owner of the white paper, our editorial team ensures the insights distilled exclude sales or overtly vendor-centric messaging. Co-branded with your logo, the Brief includes your boilerplate details.

2. A SET OF VISUAL ASSETS FOR SOCIAL Using a selection of insights from each Brief, our creative team design a set of 5 visual assets for use in social media. Co-branded with your logo, each visual has a clear call to action.

Social Assets and Awareness With the social assets we create, leverage the expertise of InsightBrief’s social media team who will plan, execute and manage a six week Twitter campaign via @InsightBrief.

The campaign is focused on:

1) Developing or increasing the brand awareness of your organisation with up to 5 key topics relevant to your white paper

2) Driving engagement with the co-branded social assets

Receive detailed reporting on key engagement metrics that compare the before and after scenarios - demonstrating the social impact of the campaign.

Social Assets for White Papers & ReportsG2M Products & Services

InsightBrief www.insightbrief.net G2M@insightbrief.net +44 (0)20 7190 9766 4

Social Assets, Awareness & Lead Generation For B2B marketers looking to accelerate their sales funnel, this add-on option offers a performance based ‘cost-per-qualified lead’. Our content syndication campaign can run across 300+ distinct industry sectors with a reach of over 100M unique monthly visitors.

Building a campaign based on filters - more than simply profiling and/or targeting, we use these two attributes but only accepting a lead as ‘qualified’ when it meets your explicit needs, as defined by the filters we build into the campaign process.

Benefits to Vendors & Service Providers• We provide a set of co-branded social assets for your

own campaigns

• Build awareness of the key topics from the white paper and align these with your brand and service offering

• Broaden the reach to a wider, relevant audience

• Drive engagement with your brand through key influencers

• Generate qualified top-of-funnel leads for your marketing team

• Hassle free - it’s a fully managed service by InsightBrief

Benefits to Busy Professionals (Your Target Audience)• Clear, easy to read short documents; read in less than 10

minutes

• Reduction of information overload

• Acquisition of relevant and actionable information

• Easy to access to the white paper (to delve deeper into the subject matter)

• Trust in InsightBrief’s 3rd party independence

Social Assets for White Papers & ReportsG2M Products & Services

InsightBrief www.insightbrief.net G2M@insightbrief.net +44 (0)20 7190 9766 5

Why InsightBrief?• Technology savvy content creators and marketeers

• Experts at distilling key insights from white papers, research reports and webinars — unlocking value for time-poor business and technology leaders

• Attracting and engaging your target audience via:

• A large, relevant & engaged Twitter audience

• Twitter expertise to drive awareness and engagement

• Top 100 Influencer Brand in Digital Transformation, Big Data, IoT & M2M

• 24/7 social listening, monitoring & reporting – providing social proof of the value added by our content and social awareness / lead generation campaigns

• Scalable lead generation capabilities through world-class content syndication

Influencer Brand InsightBrief has been recognised by Onalytica three years in a row as a Top 100 Influencer Brand, globally.

• Digital Transformation, 34th, 2018

• Big Data, 45th, 2017

• IoT, 52nd, 2017

• Artificial Intelligence (AI), 66th, 2017

• Big Data, 34th, 2016

• M2M, 69th, 2016

Companies we have worked with

Social Assets for White Papers & ReportsG2M Products & Services

InsightBrief www.insightbrief.net G2M@insightbrief.net +44 (0)20 7190 9766 6

Deliverables Social Assets

Social Assets + Social Awareness

Social Assets + Social Awareness + Lead Generation

Benefits

Executive Brief (PDF) P P PExtend the impact of your white paper with easy to read and share content that distills key insights

5 visual assets for social P P P Images ready to use in your own social media activity

Dedicated project manager P P P Proven process of hassle-free delivery

Campaign requirements fact find û P PDetailed fact find ensures your objectives are the focus of the campaign

3 additional social assets û P P Additional assets to support the managed Twitter campaign

Hashtag, competitor and influencer analysis û P P Maximise campaign results by basing it on accurate analysis

Snapshot of key social engagement metrics û P P

Provides baseline benchmark based on the 6 weeks prior to campaign start date. This helps with assessing the impact of campaign at completion

6 week social awareness campaign (via @InsightBrief)

û P P

• Broaden your reach to a wider, engaged, relevant audience

• Build awareness of the key topics from the white paper and align these with your brand

• Identify the influencers sharing campaign content• Understand where the conversation is taking place and

who is responsible • Fully managed by InsightBrief's social media team

Detailed, fortnightly report û P P• Reach and engagement metrics based on the key topics

of the white paper associated with your brand • Understand the data better with visualisations

Campaign results report û P PA comprehensive report of the activity and outcomes from the campaign

Conference call to discuss the final report û P P

An opportunity to discuss the report in detail with InsightBrief's team

Content syndication to 100M+ unique monthly visitors across 300+ distinct industry sectors

û û P Highly scalable, Pay-Per-Lead solution

Lead profiling & targeting û û PHyper-targeting allows you to define at the outset what is an acceptable lead.

Weekly delivery of leads, with detailed reporting û û P

Qualifying leads delivered weekly; advanced campaign reporting

Social Assets - Deliverables, Options & Benefits

G2M Products & ServicesOur G2M products and services help technology vendors and service providers increase brand awareness, engage with prospects and accelerate the sales funnel.

• Social Assets

• Content Syndication

• Lead Generation

• Content Marketing Strategy

• Social Media Strategy

• Social Media Monitoring & Analytics

• Employee Advocacy

• Custom Infographics

• Custom Content - White Papers

• Influencer Strategy

• Analyst Relations

• Translation Service

Social Assets for On-Demand WebinarsG2M Products & Services

InsightBrief www.insightbrief.net G2M@insightbrief.net +44 (0)20 7190 9766

About InsightBriefAt InsightBrief, we distill key insights from research reports, white papers and webinars – unlocking value for time-poor business and technology leaders.

We do this by developing, publishing and amplifying short-format content focusing on innovative and emerging technologies that are instrumental in disrupting and transforming businesses worldwide.

Our research team vet and qualify the source material for relevancy and value to its intended audience. Independent from the originator of the source content, the editorial team ensure the insights exclude sales or overtly vendor centric messaging, thereby creating real value for time-poor professionals.

For technology vendors and service providers, our Go-to-Market (G2M) products and services help increase brand awareness, engage with prospects and accelerate the sales funnel.

Brevity, clarity and integrity form the cornerstones of our content.

G2M Products & Services

Interested?Let’s start a conversation.

Contact:

Paul Denham on +44 (0)20 7190 9766

email G2M@insightbrief.net

IB-G2MWP-0418-1.0 © InsightBrief