2014 SoCalCross Sponsorship Proposal

Heading into its 10th season, SoCalCross has established California as an epicenter of cyclocross in the United States. By taking a traditionally winter sport and adding a unique sun soaked twist, SoCalCross has done its part to make cyclocross the fastest growing sport in the US. Bolstered by an over 600% growth rate since the inaugural season, the 2014 SoCalCross footprint expands all the way from San Diego to San Francisco and will again draw competitors ranging from the world’s best to families out for two wheeled quality time. !The goal of SoCalCross is to provide a fun, welcoming and competitive environment that mentors new riders of all ages and enables elite racers to realize their full potential while contributing to the overall growth of cycling both as a sport and a lifestyle.

Who Participates in SoCalCross?The sport that is a little bit of everything attracts a little bit of everyone from across the cycling spectrum. In a CX race it is normal to see mountain bikers, gravel grinders, roadies, urban cyclists, and even triathletes all duking it out on the same course. 2013 had over 2,000 individuals participate in at least one event with 65% competing more than five times. Total race registrations tallied 5,951 - the third consecutive year over 5k.

65% Are between 25-44. 47% Commute by bike 66% Male. 34% Female. 66% Belong to a club or team 89% Ride road bikes. 65% Are college graduates 81% Mountain bike. 93% Live within 50 miles of a race venue 31% Are vegetarian or vegan. 51% Have a household income of $100,000+ 82% Drink beer 53% Make purchases specifically due to SoCalCross sponsorship.!

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Key Statistics

Ned Overend - 2012 Masters Cyclocross World Champion (Age 55 - 59). Mountain Bike World Champion. 6x US Mountain Bike National Champion. 2x XTERRA World Champion.

Sabrina - Santa Cross winner and overall Series Champion (Girls 6-9). World Championships TBD.

Two riders. One Race.

Social Overview

1,274 Followers + 20% vs 2013 723,566 Impressions (10.1 - 1.31)

2,424 Fans + 39% vs 2013 787,422 Impressions (10.1 - 1.31)

1,191 photos tagged #SoCalCross

SoCalCross has the largest social following of all the CX race series in the US. Our digitally connected audience is far from passive as many racers have follower counts in the thousands and are considered to be highly influential within their social networks.

SoCalCross.org is the hub where participants can find all the information they’re looking for. The site is updated weekly with race recaps, videos, photo galleries, sponsor product reviews and more. SoCalCross sponsors are given prime exposure through links, strategic logo placement, and banner ads. Pre-registration and results are exclusive to the site- ensuring high traffic. The hit count is well on its way to six million.

Sponsorship MenuThe Full Sven More Cowbell

The Call UpHup Hup

The Full Sven is the total package and includes: • Featured logo placement on all SoCalCross

assets both physical and digital. • Prime on-course/venue logo placement • Social media takeovers • Course feature naming rights- $5K value • Product exclusivity • 10 x 30 booth space at all events

You’ve got a fever that can only be cured by sponsoring SoCalCross: • Supporting logo placement on all SoCalCross

assets both physical and digital. • On-course/venue logo placement • Weekly call outs on social media • Product exclusivity • 10 x 20 booth space at all events

The Call Up is your intro to sponsorship: • Logo placement on select SoCalCross assets. • Select On-course/venue logo placemen • Monthly social media call outs • Product exclusivity • 10 x 10 booth space at two events

The official cheer of European CX fans includes: • Logo placement on all SoCalCross assets. • On-course/venue logo placement • Bi-weekly social media call outs • Product exclusivity • 10 x 10 booth space at four events

$15K $10K

$5K $2.5K

Ala Carte Opportunities Category and Feature Naming Rights

The TRP Brake Zone The Spy Optic Spy-Over Fly-Over The Bonk Breaker Spirit Breaker

Add flavor to the race course and make your brand stand out. Naming rights are $5,000 per racing category or feature for the entire season. Categories and course features will be referred to be their branded name in all promotional materials, course descriptions, race recaps, press releases and features will be covered with your logo at the venue. Suggested categories and features include: Kid’s Race, Fly-over Ramp, Barriers, Sand Traps, Run Ups, Fixed Gear CX, Single Speed, Master Men’s, Women’s Elite, Men’s Elite, and logo wapping the SoCalCross Trailer.

Ala Carte Opportunities Vendor expo area booth rental

Spaces in our vendor expo area can be purchased on a race-by-race basis. This is a great way to connect directly to your audience and promote your brand. Show off your wares, hand out samples, or make some sales. It’s up to you!

Rates: One Event: $150 | 200 ! Five Events: $500 | 750 Entire Series: $1,000 | $1,500 ! 10x10 | 10x20 space !!

When a SoCalCross event happens, it gets covered - from Twitter to print and everything in between. SoCalCross events draw attention from from around the world and benefit from the leverage that a media outlet’s social networks provide. !Last season, SoCalCross was featured by the following publications just to name a few. !

Media Exposure

2014 Schedule For 2014, there are 17 race weekends slated for the SoCalCross Prestige Series. !While many venues return, there are some that will make their debut this season. It is our aim to provide everyone who participates with a “hometown” race. SoCalCross continues into 2015 with the Cross Fever Series- a great opportunity for newer racers to gain valuable experience while enabling Elites to maintain fitness leading up to Nationals and Worlds.

2014 Schedule A new addition is the California Cyclocross Series which will run concurrently with SCPS. CACX is a partnership with our NorCal friends to provide California’s Elite racers with a deep level of competition that will groom California’s top racers for the National and World Championships !This first time ever that the two largest cycling regions in the US will compete head to head during the regular season. !The marketing potential will grow exponentially across the region as CACX travels through California gaining momentum and gathering points to see who is the best in the Golden State! CACX Presenting Sponsorship - $5K

Thank You!

Dorothy Wong - 626.622.2595 - dot@socalcross.org www.socalcross.org