So You're Writing a Byline... Now What?!
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Transcript of So You're Writing a Byline... Now What?!
![Page 1: So You're Writing a Byline... Now What?!](https://reader035.fdocuments.in/reader035/viewer/2022062522/587437a51a28ab0e6c8b49f3/html5/thumbnails/1.jpg)
SO...Y
OU’RE WRITIN
G A
BYLINE…
NOW WHAT?
!
BY CA S S I D
Y LAW S O N &
SH A N N O N
WAT T E R S O N
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YOU MIGHT BE STRESSED…
BUT DON’T FEAR, WE’RE HERE!
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Have a target in mind
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You aren’t the expert – your client is• Intake questions• Tap into the client’s background• Include prompts
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Be mindful of length –Remember that the client will likely add 100-200 words, if not more
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Don’t be afraid to censor the client• Offer counsel on content• If something doesn’t fit, say so
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Do your research!• Understand the topic• Make it timely
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NOW THAT YOU’VE PLACED A WINNING BYLINE, WHAT’S NEXT?• Volumize it!•Other publications•Website/blog• Twitter• LinkedIn• Facebook•Video
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CONGRATULATIONS! YOU’VE SUCCESSFULLY POSITIONED YOUR CLIENT FOR SUCCESS!