Content Marketing: Communicating with Customers to Create Leads and Loyalty
So you want to use Social Media to create sales leads?
Transcript of So you want to use Social Media to create sales leads?
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Yf yfu weht tf usnYfidea Cnbde
tf irnetn seansanebs6
Of`h Znns
7 R@DHMY TF^ C^YR BF RF YREHBEHT I@EHIN FG Y^IINYY
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JNGFZN R@N DHRNZHNR (((
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Dh t`fsn berk ehb bdsteht beys! wn ifhhnitnb wdt` fhn ehft`nr gein#tf#gein! jy anttnr fr jy tnanp`fhn
Gein#tf#gein wes t`n nxpnitetdfh! jut tfbey dts jnifcdhm t`n nxinptdfh
]n hfw dh`ejdt fur fwh vdrtuea wfrab w`nrn wn teak tf fur gecday ehbgrdnhbs ]n s`ern hnws! p`ftfs! vdbnfs ehb ft`nr espnits fg fur advns
Neray sfidea wnjsdtns nvfavnb dhtf Yfidea Cnbde paetgfrcs adkn Geinjffk
Ehb t`nh pnfpan rneadsnb t`ds prnsnhtnb cehy weys tf cekn cfhny
R`n dhnvdtejan ejusn ehb sieccdhm gfaafwnb uhtda wn jniecn scertnr etevfdbdhm dt
R`nh t`n jusdhnss wfrab rneadsnb t`et t`nsn paetgfrcs prfvdbnb cehyfppfrtuhdtdns gfr irnetdhm dhunhin ehb pfwnr gfr t`ndr jrehbs Yffh t`n
i`ehhnas wnrn ffbnb wdt` ebvnrtdsdhm es t`n cerkntdhm pnfpan cfvnb dhR`ds cneht t`et fvnr tdcn t`ny jniecn oust eh fhadhn vnrsdfh fg t`n t`dhmscfst ifcpehdns bdb fgdhn
Yfidea Jusdhnss ehb Yfidea IZC t`nh nvfavnb ehb hnw sfgtwernpaetgfrcs wnrn bnvnafpnb tf cehemn t`n rnaetdfhs`dps nvnr cfrn tdm`tay
]`et wes frdmdheaay fpnh ehb grnn ds hfw repdbay jnifcdhm iafsnb ehbnxpnhsdvn
Eat`fum` Yfidea ds nvnryw`nrn cehy pnfpan stdaa bfht usn dt nggnitdvnaygfr jusdhnss
R`ny cey `evn cestnrnb t`n cni`ehdis fg `fw bdmdtea cnbde i`ehhnas
wfrk! jut uhgfrtuhetnay t`ny bfht `evn ehyt`dhm sdmhdstieht tf sey
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R`nrn ds e t`nfry t`et dg yfu ifhhnit wdt` e aermn hucjnr fg pnfpan! yfuwdaa irnetn e vdjreht hntwfrk fg veauejan jusdhnss ifhteits
R`nrn ds hf s`frtemn fg sfidea cnbde stretnmdsts! cerkntnnrs! murus ehbft`nrs w`f prfcdsn dhsteht suiinss dh nxi`ehmn gfr yfur ettnhtdfh! ncedaebbrnss ehb uatdcetnay yfur ies`
R`nrn ern sfcn wdab prfcdsns t`et dh cehy iesns turh fut tf jn hft`dhmft`nr t`eh siecs D khfw t`nsn ern `ers` ehb iyhdiea wfrbs! jut t`dhk
ejfut dt gfr e cfcnht
YFIDEA CNBDE DY HFR CEMDI (((Dts oust ehft`nr wey fg ifhhnitdhm tf ehb dhtnreitdhm wdt` pnfpan fhadhn
Ydtns sui` es Geinjffk! AdhknbDh! Rwdttnr!Mffamn+ ehb t`n rnst ieh jn e pfwnrguawey fg judabdhm cfcnhtuc dh yfurjusdhnss Jut fhay dg yfu usn t`nc dht`n rdm`t wey
R`ds bfnsht cneh uhbnrstehbdhm`fw tf usn t`n sdtn ehb pfstifhtnht Dts e aft sdcpanr t`eh t`etehb Daa mnt dhtf t`et dh e cfcnht
Jut jngfrn D bf! D weht yfu tfuhbnrstehb fhn t`dhm
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YFIDEA CNBDE DY NPEIRAT R@N YECN
EY HFZCEA IFCC^HDIERDFH(Dts oust t`et dt nhejans yfu tf ifccuhdietn pnrsfheaay wdt` cehy pnfpansdcuatehnfusay
R`dhk ejfut t`et gfr oust e snifhb(
\nrsfhea ifhvnrsetdfhs wdt` cehy pnfpan et t`n secn tdcn
R`ets rnea
pfwnr(Jut D snn cehy nxecpans fg pnfpan ejusdhm t`et pfwnr ehb mnttdhmejsfautnay hfw`nrn Ehb Dc teakdhm ejfut aermn ifcpehdns es wnaa es sceaa
Dt snncs es t`fum` t`n hfrcea ruans fg ntdqunttn ehb sfidea ifhvnhtdfh`evn jnnh dmhfrnb Cnssemns ern pus`y! snag#inhtrnb! jres`! dhsdhinrn! pffray
wrdttnh ehb tff mffb tf jn trun Ehb cehy ern%
Ncedas! twnnts! jafms ehb stetus upbetns ern oust jfrdhm cfhfafmuns t`etpus` fpdhdfhs! jrehbs ehb prfbuits et ehyfhn w`f wdaa adstnh
R`ds ds e westnb fppfrtuhdty jnieusn t`n rnea pfwnr fg sfidea cnbde ds dhcess s`erdhm dbnes ehb ifhtnht
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Jut jnieusn wn advn dh e wfrab fg dhsteht mretdstietdfh! wn weht qudik stxnsgfr nvnryt`dhm R`ets w`y t`nrn ern sf cehy pnfpan w`f prfcdsn yfu t`et
t`ny ieh `nap yfu judab e vest hntwfrk dh e wnnk R`ny teak ejfut s`erdhmt`ndr snirnts wdt` yfu Jut w`et t`ny ern bfdhm ds snaadhm yfu e jffk fr etredhdhm ifursn R`ets sthn dg dt wfrks! jut yfu `evn tf jn vnry ierngua ehbsnanitdvn
Fg ifursn yfu ieh mnt e hntwfrk fg hecns jy cekdhm ecezdhm fggnrs ehb
usdhm bujdfus cerkntdhm trdiks Jut t`ets hft w`et Dc teakdhm ejfut dg yfuweht tf judab e queadty hntwfrk
R`ds n#jffk wdaa `nap yfu tf mnt jnttnr rnsuats jy usdhm ehy fhadhn i`ehhnadh t`n rdm`t wey
R@DY CNEHY IZNERDHM EHBY@EZDHM CNEHDHMG^A DBNEY R@ER@EWN ZNEA WEA^N GFZ FR@NZY(
Tfur mfea ds tf brew pnfpan tfwerbs yfu t`rfum` t`n strnhmt` fg yfur
dbnes ehb yfu ieh bf t`ds jy gfaafwdhm e gnw sdcpan ruans
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5( \^R FR@NZY GDZYR
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\NF\AN EZN JEYDIEAAT YNAG#
INHRZNB EHB R@NT IEZN EJF^RR@NCYNAWNY GDZYR(
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R`nrn ern nxinptdfhs! jut t`ds ds e mnhnreaay eiinptnb geit fg `uceh heturn
Jut tf truay suiinnb dh jusdhnss yfu cust rnvnrsn t`ds
Tfu cust put ft`nrs dhtnrnsts e`neb fg yfur fwh(
Ehb t`ds ds nvnh cfrn dcpfrteht dh t`n Yfidea Cnbde wfrab
R`ds ds jnieusn wn ern hetureaay sinptdiea fg pnfpan w`f pus` t`ndr fwh
snag dhtnrnstJut cehy jusdhnssns mnt t`ds wrfhm jnieusn t`ny usn Yfidea Cnbde i`ehhnastf prfcftn t`ncsnavns ger tff neray
]n gfaafw gecfus pnfpan jnieusn wn erndhtnrnstnb dh w`et t`ny `evn tf sey
Jut uhanss yfu ern gecfus! yfu wdaa hft`evn t`n secn puaadhm pfwnr R`ds cnehsyfu cust wfrk `erb tf judab ehb cedhtedhe gfaafwdhm Ehb yfu bf t`ds t`rfum` t`nstrnhmt` ehb frdmdheadty fg yfur dbnes
Dhstneb fg `ustadhm gfr jusdhnss! t`dhk ejfut`fw yfu ieh mnhudhnay `nap pnfpan
Jn dhtnrnstnb dh ft`nrs ehb t`ny wdaa jndhtnrnstnb dh yfu
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5( \^R FR@NZY
:( YCDAN
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R@N ]FZAB DY E YNZDF^Y \AEIN EHB
R@ERY ]@T E YCDAN DY Y^I@ E\F]NZG^A R@DHM(
Dt cekns us gnna mffb ehb wn mrevdtetn tfwerbs `eppy!pfsdtdvn pnfpan
Dts `erb tf jn hnmetdvn tf sfcnfhn w`f ds`eppy es afhm es t`ndr `eppdhnss ds sdhinrn
Dhsdhinrdty sceiks fg bnvdfus snag#dhtnrnstehb dt brdvns pnfpan ewey grfc us
]`nh wn ern gein tf gein wdt` sfcnfhn!prfonitdhm e scdan ds nesy Jut dh t`n fhadhnwfrab t`ds ds bdgstiuat! nvnh dg yfu usnvdbnf! jnieusn yfu ern hft eitdvnaynhmemnb wdt` sfcnfhn
]`nh yfu ifccuhdietn t`rfum` ehyfhadhn cnbduc yfu cust ifhvny t`n rdm`tdcemn
R`n wey yfu irnetn e `eppy gnnadhm dh YfideaCnbde ds t`rfum` t`n wfrbs yfu usn ehb t`n weyyfu bnadvnr t`nc
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R`ds ds ieaanb tfhn fg vfdin ehb dts rneaay dcpfrteht jnieusn pnfpan gfrceh fpdhdfh fg yfu jesnb fh t`ds
R`ds cnehs usdhm e pfsdtdvn tfhn wdt` upjnet wfrbs ret`nr t`eh buaa ehbjfrdhm hnmetdvn wfrbs Jut knnp t`ds dh jeaehin
BFHR ^YN ^HJNADNWEJAT
YNHYERDFHEADYR ]FZBY GFZNGGNIR(Zncncjnr t`et yfu cust jn ejan tf prfvn ehy iaedcs yfu cey cekn! sfeaweys jn trut`gua
Tfu s`fuab eaweys evfdb ehy hnmetdvn ifccnht fr hnmetdvn snhtdcnht dhyfur wrdttnh wfrbs
R`nrn ern cehy nxecpans fg pnfpan w`f `evn twnntnbdhebvdsejan! khnn#onrk ifccnhts t`ny `evn aetnr
rnmrnttnb
Fg ifursn eh epfafmy ieh jn dssunb ehb ifccnhtsrntreitnb! jut t`nsn t`dhms ieh sprneb adkn wdabstrnehb dts bdgstiuat tf rnpedr t`n becemn
Jn upjnet ehb pfsdtdvn ehb yfu
wdaa ettreit pnfpan tf yfu(
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9( CEKN DR \NZYFHEA
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Yfidea Cnbde nhejans yfu tf `evn pnrsfhea ifhvnrsetdfhs wdt` cehybdggnrnht pnfpan et t`n secn tdcn
R`ets w`y yfu cust eaweys snhb cnssemns ehb ifhhnitdfh rnqunsts tfpnfpan ehb usn t`ndr hecn
Fur hecn ds rneaay dcpfrteht Dts pnrsfhea tf us ehb dg dts hft usnbifrrnitay dt ieh ieusn fggnhin ehb mnt t`n dhtnhbnb rnaetdfhs`dp fgg tf es`eky stert
Hnvnr! nvnr snhb e cnssemn t`rfum` ehy cnbduc wdt` t`n brnebnb bnergrdnhb jnieusn t`nrn ds oust hf nxiusn ft`nr t`eh aezdhnss
Bfht jn tff pnrsfhea ehb hnvnr usn e hdik hecn fr ieaaWditfrde # Wdiky fr I`erans # I`eradn uhanss yfuvn jnnhdhtrfbuinb tf t`nc! fr t`nyvn dhtrfbuinb t`ncsnavns dht`et wey Dg t`ny `evn eh uhusuea hecn eaweys i`nik t`nspnaadhm
@D R@NZN I@EZADN JFT (((Dg dh bfujt! i`nik tf snn `fw t`ny rngnr tf t`ncsnavnsfh t`ndr wnjsdtn! jafm fr ft`nr paetgfrc Fr jnttnr stdaa!esk sfcnfhn w`f khfws t`nc w`et t`ny adkn tf jnieaanb
Jndhm tff gfrcea ds es jeb es jndhm tff dhgfrcea ehb fhinyfuvn snt t`n sinhn dts bdgstiuat tf mf jeik
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Cekdhm dt pnrsfhea snts t`n tfhn fg t`n rnaetdfhs`dp yfub adkn tf judab Ytertdh t`n rdm`t wey ehb judab grfc t`nrn
Es wnaa es mnttdhm t`ndr hecn rdm`t! eawey pnrsfheadsn
yfur dhvdtetdfh(
Rnaa t`nc w`y yfu weht tf ifhhnit ehb `fw t`ny wdaa jnhnstt dg t`ny bf
Gfr nxecpan! hnvnr usn t`n stehberb AdhknbDh dhvdtetdfh jnieusn t`ds s`fwsyfu ieht jn jft`nrnb tf t`dhk ejfut t`ndr hnnbs
D khfw cfst pnfpan stdaa eiinpt t`n dhvdtetdfh! jut t`ets jnieusn;
(e$ R`ny ieht jn jft`nrnb tf rnonit dt
(j$ R`ny bfht weht tf jn rubn
(i$ Dts qudik ehb nesy tf oust `dt t`n eiinpt juttfh
ZNCNCJNZ! DRY HFR R@N U^EHRDRT
FG IFHHNIRDFHY R@ER CERRNZY #
DRY R@N U^EADRT(
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2( ADYRNH CFZN
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R@N EJDADRT RF ADYRNH DY E ZNEA
IFC\NRDRDWN EBWEHREMN(
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R`ds ds jnieusn pnfpan ern sf jusy prfcftdhm t`ncsnavns! t`ny oust bfhtadstnh tf w`et ft`nrs ern seydhm
]`nh yfu adstnh yfu ieh ifhvnrt ifhhnitdfhs dhtf rnaetdfhs`dps Jut fhay dgyfu ern cnehdhmgua tf t`nc ehb prfvdbn veaun
^sn Yfidea Cnbde tf uhbnrstehb ehb ifhstrc dssuns! hnnbs ehb bnsdrns ehbt`nh teak ejfut yfur uhdqun pnrspnitdvn fh t`nc
R@DY DY ]@NH TF^ YREZR RF J^DABR@N ZNAERDFHY@D\(
Jy adstnhdhm dt s`fws t`et yfurn dhtnrnstnb dh w`et t`n ft`nr pnrsfh `es tfsey! ret`nr t`eh snasts`ay pus`dhm yfur fwh emnhbe
Tfu ieh ehswnr ehb esk qunstdfhs jy pertdidpetdhm dh mrfups fh paetgfrcsadkn AdhknbDh
Cekn yfur ifccnhts rnanveht ehb hft oust e afebnb qunstdfh t`ets rnaetnbtf yfur snag#dhtnrnst Cfst pnfpan ern scert nhfum` tf snn t`rfum` t`etehb t`n rnspfhsn wdaa jn pffr
^sn Yfidea Cnbde tf adstnh ehb yfu cey jn surprdsnb
et w`et yfu anerh(
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Of`h Znns :( YDR DH R@NDZ YNER
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RF JN ZNANWEHR TF^ C^YR BDYI^YY
]@ER CERRNZY RF R@NC(Ehb yfu ieht bf t`ds uhanss yfu put yfursnag dh t`ndr paein(
R`n prfjanc ds t`et cui` fg Yfidea Cnbde cerkntdhm tfbey ds ifhinrhnbfhay wdt` ebbdhm ehft`nr gfaafwnr fr ebbdhm ehft`nr AdhknbDh ifhhnitdfh(
Cehy usn Yfidea Cnbde es e cfhfafmun! w`di` ds adkn t`rfwdhm cub emedhste weaa ehb `fpdhm sfcn fg dt stdiks(
R`n mfea ds tf judab e rnaetdfhs`dp jesnb fh trust ehb yfu fhay bf t`ds jybncfhstretdhm rnanvehin ehb veaun( Ehb rncncjnr! yfur prfbuits ern fhayrnanveht dg t`ny sfavn e prfjanc fr e bnsdrn(
Yf ret`nr t`eh trydhm tf bnvnafp
t`fusehbs fg grdnhbs! bnvnafp sceaanr
ehb strfhmnr mrfups t`et cettnr(
]`nt`nr yfu irnetn e cnssemn! cekn eh dhvdtetdfh fr
pfst eh upbetn! esk yfursnag `fw yfu wfuab rneit dg yfuwnrn t`n rnidpdnht(
Jngfrn yfu cekn ifhteit! t`dhk ejfut w`ets dh dt gfrt`nc ehb esk yfursnag w`y t`ny s`fuab rnspfhb(
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7( CEKN E BDGGNZNHIN
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ANEWN \NF\AN JNRRNZ FGG GZFC
R@N NP\NZDNHIN FG IFHHNIRDHM]DR@ TF^(
Rry tf nhrdi` t`ndr advns dh sfcn wey fr mdvn t`nc sfcnt`dhm t`ny bdbht`evn jngfrn t`ny cnt yfu
Cekn eh dcpeit fh t`ndr wfrab ehb t`ny wdaarncncjnr yfu ehb pfssdjay weht tf rnidprfietn
I`ehmn yfur ettdtubn ehb cfvn eweygrfc jndhm cehdpuaetdvn tf jndhmcnehdhmgua(
R`dhk ejfut ebbdhm veaun ret`nr t`eh trydhmtf ifhtdhueaay nxtreit dt
Jn mnhudhnay dhtnrnstnb! kdhb! ifhsdbnretn ehbifcpessdfhetn ehb yfu wdaa wdh t`rfum`
Jn tfteaay snag#inhtrnb! mrnnby ehb pus`y ehbpnfpan wdaa dmhfrn yfu
Fg ifursn t`nrn ern hf muerehtnns t`et t`ds wfrksnvnry tdcn Dt wfht
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YFCNRDCNY \NF\AN ]DAA REKN
GZFC TF^ EHB HFR ZNID\ZFIERN!J^R R@ERY ADGN(
Jut dts wfrt` stdikdhm tf yfur tesk ehb t`dhkdhm ejfut `fw yfu ieh cekn ebdggnrnhin! ret`nr t`eh `fw yfu ieh oust cekn cfhny(
Dg yfu bf t`n strst! t`n snifhb wdaa usueaay gfaafw(
Cehy pnfpan usn Yfidea Cnbde tf snaa `erb grfc t`n stert( R`et cey wfrk dhsfcn iesns! jut yfu ieh stehb fut jy hft bfdhm t`fsn t`dhms(
Tfu ieh brew pnfpan tfwerbs yfu jy cekdhm e bdggnrnhin tf t`ndr advns(
Tfu ieh ettreit nhqudrdns ehb mnt rngnrreas jnieusnpnfpan adkn yfu ehb trust yfu(
EHB R@ERY @F] RF
MNR JNRRNZ ZNY^ARY
]DR@ YFIDEA CNBDE(
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