Real Estate Pro - Want to close more leads? Answer the phone.

© Copyright Ifbyphone, Inc. 2011

Want To Close That Lead?Answer The Phone!

Irv Shapiro, CEO Ifbyphone


“Answering The Phone Is Not Sexy…

Being Online Is Fruitless If We Don’t Pick Up The Phone.”

Missy Caulk, AGBeat Contributor and

Associate Broker Keller Williams Ann Arbor


LeadResponse

Problem #1


The odds of contacting leadsincreases by 100x within

5 minutes versus 30 minutes

Contacting Leads is Half the Battle…

The odds of qualifying leadsincreases by 21x within5 minutes versus 30 minutes

100

times!

21

times!

InsideSales.com Research andAnalytics Division (2011)


23 percent of leads that received call backs… received them on average 8 hours after

PCMS Consulting and One Cavo Study (2011)

Talking to Leads is the Other Half…

48 percent of agents do not respond to Internet leads

48

percent!

8hourslater!


Percent of consumers who consider REALTOR®response time important

Homebuyers Want You to Call

Today’s Internet consumer is expecting a response… within 15 or 20 minutes3

1California Association of REALTORS study, 20082NAR 2010 Profile of Home Buyers and Sellers 3PCMS Consulting and One Cavo Study (2011)

86%extremelyimportant1

93%very

important2


Existing SolutionsDo these work?


Call CentersDo these work?


Respond Wherever You Are

Connect immediately with leads while they are engaged.

“I have a web lead interested in finding a new

home. Would you like to call them?”


Homebuyers who only interviewed

one real estate agent

A Quick Reminder,Lead Response Is Important

64percent!

NAR 2010 Profile of Home Buyers and Sellers


$AdTracking

Problem #2


How Much Advertising is Enough?


The Marketing Mix Is Expensive

for a single ad

90$

for a sign50$

for one month

1 0$ 5


$4,700!x 10 (listings per year)

-------

$270 (three paper ads per listing)

$50 (one sign)

$150 (one month online)

$470-------

Advertising Adds Up!

Do the ads even perform?


A GapExists

Marketing thatAGENTS believe in

EMAIL

67%

INTERN

ET

65%

SIGN

AGE

63%

Marketing thatSELLERS insist on

NEW

SPAP

ERS

91%

FLYE

RS

83%

DIRE

CT M

AIL

74%


PCMS Consulting and One Cavo Study (2011)

Call Tracking

Unique numbers in online, newspaper, direct mail, and other ads. Focus dollars on what really works.

“I have a caller who saw an ad in the Daily about

123 Main Street.”


10 percent increase in click-through rates for PPC as with a phone number

1http://www.adinsight.eu/media/AdInsight-Brochure-Web.pdf2http://searchenginewatch.com/3640463

Call Tracking Performs

43 percent of all search-related conversions happen over the phone

43

percent!

10

percent!

http://www.adinsight.eu/

http://searchenginewatch.com/


Thank You!

I realized Ifbyphone gave me all the characteristics I was looking for, quality call tracking, an easy user interface with excellent reporting, and an affordable price.

Brad Nelson, Premier/Signature Sotheby’s International Realty

Our real estate client is clamoring for ideas on where else we can use Ifbyphone’s technology. We keep uncovering delightful new ways to leverage Ifbyphone to improve measurability and business results.

Tresa Veitia

Founder, InkTank


Questions

Real Estate Pro - Want to close more leads? Answer the phone.

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