PRESENTATION TITLE GOES HERE SNIA 2011 ANNUAL MEETING

October 5, 2011 10:00 a.m. PT– Teleconference

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2011 Meeting Agenda

Roll Call (for quorum) - Leo Leger, Executive Director Welcome - Wayne Adams, Chairman Approval of Minutes - SW Worth, Secretary SNIA Annual Update – Highlights - Wayne Adams, Chairman Strategic Plan and Member Survey - Doug Voigt, Vice-Chairman SNIA Fiscal Report - Rob Peglar, Treasurer Questions & Answers - Members & SNIA Board Adjourn

Welcome and Approval of 2010 Minutes - Wayne Adams, Leo Leger and SW Worth

Roll call of voting member companies Primary Representatives of voting members, please identify yourselves during roll call If you work for a voting member company and do not hear your primary representative, please identify yourself during roll call Motion for a vote to approve 2010 meeting minutes will take place if quorum is met – if not, we will do a roll call again at end of meeting

Roll Call: Roster of Voting Companies And Primary / Voting Representatives

TBD, Asigra Inc. Neal Silverman, Computerworld Travis Rutherford, CoreVault Bill Dawkins, Dell Computer Corp. Wayne Adams, EMC Corporation Mark Jones, Emulex Corporation Al Zmyslowski, Fujitsu America Inc. Marius Tudor, Fusion-io Doug Voigt, HP Vincent Franceschini, Hitachi Data Systems Michael Ko, Huawei Symantec Glen Jaquette, IBM Craig LoConti, Intel Corporation

Simon Gordon, Juniper Networks Harry Mason, LSI Corporation SW Worth, Microsoft Corporation Alan Yoder, NetApp Tony DiCenzo, Oracle Corporation Garth Gibson, Panasas, Inc. Gokuol Sathiacama, Pillar Data Skip Jones, QLogic Gary Phillips, Symantec Idris Grant, Terremark Worldwide Leah Shoeb, VMware, Inc Steve Sicola, XIO

2011- 2012 Board of Directors

Wayne Adams – EMC * David Dale – NetApp * Tony Dicenzo – Oracle Glen Jaquette – IBM * Skip Jones – Qlogic Gary Philips – Symantec Doug Voigt - HP SW Worth – Microsoft Al Zymslowski – Fujitsu Ex-officio Board members

Leo Leger – SNIA Executive Director 2011-2012 Technical Council Chair

* Members re-elected to a new 2-year term

Please note that the SNIA Officers elections will take place prior to SNW Four (4) appointed Board of Director seats are available

2011-2012 Technical Council

Duane Baldwin – IBM * Craig Carlson – QLogic Mark Carlson – Oracle * Don Deel – EMC Michael Ko – Huawei Symantec Leah Schoeb – VMWare Alan Yoder – NetApp

* Members re-elected for a new 2-year term Please note that the SNIA TC Officers elections will take place prior to SNW Two (2) appointed Technical Council member seats are available

SNIA Tech Center, US Colorado Springs, CO, USA

SNIA Technology Center Tsinghua University, Beijing, PRC

SNIA Technology Center Tokyo University, Japan

Connecting People, Storage and Information

Approximately 4,200 Active Members Some 400 Organizations Comprising

Vendors, End Users, Channel and Services

45,000 IT Users and Vendors Educated

1,600 Certified Professionals Achieving

3,300 Certifications

Staff: Supporting and Coordinating SNIA Activities

Executive Director: Leo Leger Operations and Business Services

Michael Meleedy, Business Services Director Esther Chung, Business Services Coordinator

Marketing Serena Buckholz, Online Programs and Web Manager Kristin Hauser, Marketing Programs and Design Manager

Membership Services and Sales

Marty Foltyn, Business Development Representative (Contractor) Lisa Mercurio, Membership Services Manager

SNIA Emerald Program Dave Thiel, Program Director (Contractor)

Education Nancy Clay, Education Program Manager Paul Talbut, Global Education Director (Contractor)

Technology and Technology Center

Arnold Jones, Technical Council Managing Director John Malia, Technology Systems and Support Engineer Erin Weiner, Project and Operations Coordinator

SMI Management and Support Tom Mancuso, Sr. Program Manager, SMI James Rigger, Conformance Testing Programs Manager Marilyn Fausset, Technical Writer

SNIA Organization Chart

Highlight Activities October 2010 – October 2011

SNIA Strategy Committee completes a 2012-2014, Three-Year Strategic Plan which Confirms previous Mission Statement and Core Platforms, but, recognizes the emergence of Service Providers and Cloud technology. Effort includes extensive Member Survey Cloud Storage Initiative (CSI), CDMI (Cloud Data Management Interface) Specification and Reference Implementation is adopted for commercial application; Cloud Plugfests are conducted in the U.S., Europe, and China; 2nd Cloud Burst Summit in Santa Clara is well-attended, includes a Plugfest and is simulcasted globally Green Storage Initiative (GSI), SNIA Energy Measurement Specification, power supply efficiency testing in concert with EPA EnergyStar is developed as SNIA Emerald Program is advanced and ready for launch at SNW

Education Programs evolve with assistance from Paul Talbut, contracted as Global Education Director. e-Courses are successful and CompTIA Strategic Alliance for Foundations as “CompTIA Storage + Powered by SNIA” completes Examination and Beta review - ready for international launch in January, 2012; SNIA Tutorials remain popular at industry-wide events; and SNIA Dictionary continues as a recognized industry resource

Highlight Activities October, 2010 – October, 2011

Successful 8th Annual Storage Developer Conference in Santa Clara exceeds it sponsorship and attendance goals and includes successful CIFS/SMB/SMB2 Plugfest SNIA engages The Pulse Network for video-capture of SDC and Cloud Burst Summit sessions and interviews; Increase in SNIA Tutorial Video offering South East Asia (including Malaysia Chapter) emerge and Brazil continues to evolve from “Provisional” status. SNIA Board and Technical Council had a Delegation to China where participants supported SNW China events in Beijing and Shanghai Solid State Storage Initiative (SSSI), SSS Performance Measurement Specification program continues to be established and SSSI offers industry education, whitepapers, tutorials Storage Management Initiative (SMI) continues to drive storage management with SMI-S 1.6 and beyond, SMI-Lab, CTP 1.5 and on-going efforts to promote industry adoption of SMI-S.

2011 Marketing Highlights

SNIA Events a Success SNW (Storage Networking World ) (Co-owned with IDG) – Dallas and Santa Clara include still popular Hand-on-Labs and significant SNIA content with Tutorials Storage Developer Conference and CIFS Plugfest (Owned and Produced by SNIA) -- Santa Clara Winter Member Symposium -- San Jose (Featuring enhanced Member Recognition Programs)

SNIA’s Experts Participated in a Host of Industry Events SNW Europe – Frankfurt, Germany and SNW China – Beijing and Shanghai USENIX: (LISA) – San Jose Management Developers Conference -- Santa Clara GlueCon – Boulder Structure 2011 – San Francisco Storage Visions -- Las Vegas Flash Memory Summit -- Santa Clara CloudConnect – New York City DISKCON -- Santa Clara

Public Relations—Fiscal 2011 Generates Media Buzz for SNIA 20+ articles appeared in the US storage press related to SNIA SNIA issued some 20 press releases related to news in our association

New 3-Year Strategic Plan and Vision Objectives

Mission Lead the storage industry worldwide in developing

and promoting standards, technologies and educational services to empower organizations in the management of information

Vision Statement Objectives

1. Be the trusted advisor across all business segments and the recognized authority in storage technologies in support of information management 2. Be a catalyst for the development and adoption of standards for storage and information technology. 3. Continue to grow a strong international presence to address the needs and requirements of the local storage and information management marketplaces 4. Address the storage and information management needs of the new community of consumers and providers created by the increasing trend towards Cloud

Strategic Plan Recommendations

OVERVIEW

New Focus on Cloud – Build Influence and Collaboration Renewed Focus on Member Value – Ease of Engagement Clarity of Operations Practices – Standards Life Cycle New Approach to Alliances – Refine Role of Committee

Strategic Plan Vision and Objective # 1

1. Be the trusted advisor across all business segments and the recognized authority in storage technologies in support of information management

Establish the SNIA as a Technology Leader through branding, education, and alliance activities, across business segments

Expand the outreach of the SNIA to new member markets through educational and thought leadership activities Advance visibility and value of SNIA Technology Centers to Storage Industry

Strategic Plan Vision and Objective # 2

2. Be a catalyst for the development and adoption of standards for storage and information technology

Develop and enhance storage standards and information technologies to facilitate information management Accelerate the adoption of storage standards and information technologies Enhance resource and capabilities of SNIA staff and volunteers to support programs

Strategic Plan Vision and Objective # 3

3. Continue to grow a strong international presence to address the needs and requirements of the local storage and information management marketplace

Support RA/RF efforts with structure, processes and business models which have been designed to unite the global SNIA community – particularly information exchange Continue to enhance recognition of SNIA brand through marketing communications and partnership with programs, events and other appropriate activities Expand international presence and grow membership with RA/RF programs

Strategic Plan Vision and Objective # 4

4. Address the storage and information management needs of the new community of consumers and providers created by the increasing trend towards delivering all aspects of Cloud

Establish the SNIA as an influential group within the cloud storage community Grow the standards based ecosystem for cloud storage interoperability Expand external awareness of SNIA’s role in cloud storage

What did You Tell Us in the 2011 Member and Primary Rep Survey?

OVERVIEW

Education and certification programs are broadly valued Communication is key, both vendor neutral peer networking and connecting with members Events are important, but balance attention with standards and other marketing work Standards, technical work and compliance – each member values different things

What did You Tell Us in the 2011 Member and Primary Rep Survey?

Education and Certification Programs

Education is evaluated as bright spot in general as an import thing that SNIA is doing well with overall. Suggestions for improvement included:

- Refresh content and succeed with CompTIA alliance - Add new credentials such as Storage Security - target outside of storage industry “insiders”

Communication - Social networking

Popular responses to multiple questions summarized: - SNIA should embrace and utilize all aspects - Viewed an importing to improve our position in the industry

What did You Tell Us in the 2011 Member and Primary Rep Survey?

Communication with and by Members Characterized as acceptable and viewed as very important to keep Members

aware of activities, new technical work, etc. Summary of key observations: - Communication is viewed as an important value to members - Members recognized importance of advising on adoption matters - Communication is part of connecting storage to business - Communication should support Member and Volunteer recognition - Frequency and content of SNIA communiques and e-Mails seen as fine

SNIA Events - Importance of SNW was acknowledged as well as value of SDC - Questions regarding the “balance” of events being possibly too heavy in

SNIA’s marketing mix were asked

What did You Tell Us in the 2011 Member and Primary Rep Survey?

Standards, Technical Work and Compliance Mixed feedback in this survey section: - Some members feel that the work in current technical areas is sufficient and

focused on “right” set of technologies (e.g., Cloud with CDMI and Green with efforts with EPA)

- Some members suggest more focus and more adherence to interoperability considerations

Relevance of SNIA (to the Storage Industry)

Mixed opinions in this survey section as well: - Some urge the Association to embrace fewer activities and technical areas

and do them better, with more industry impact, etc. - Others advocate for SNIA to seek expanded technologies and programs

SNIA Fiscal Report

Notes: 1. SNIA sustained a multi-year investment cycle by spending down 2. SNIA is weathering the current industry M&A with careful, effective controls 3. FY11 ends 11/30/11; plans to end net positive; 1st positive year since FY08 4. Membership, F&I and SNW revenue grew by 4.9% in FY10 compared to FY09 5. Reserve investment portfolio change in April ‘11 resulted in 2x rev/mth over FY10

Summary

2011 was a year of sustained financial prudence and performance. The SNIA staff and operations reorganization of 2009 aligned the expense and contributions of resources with a predictable and manageable contributions from member fees and event revenue. SNIA Staff had no attrition and we added three key Contractors

2011 was an important year as SNIA continued to pursue its strategic programs to reinforce the value of linking core storage technologies and standards with upper layers of management functions for data and information

CSI, GSI, SSSI, SMI…

2012 will present interesting opportunities and challenges (for SNIA and the storage market). However, the still sensitive economic situation mandates that we continue to carefully apply our resources to our priorities.

Finally… We could not do the work of the SNIA without our passionate and dedicated volunteers, some of whom will be specially recognized at our January Symposium in San Jose

The support and loyalty of all SNIA members and volunteers is appreciated

PRESENTATION TITLE GOES HERE Thank You!

We look forward to your participation in SNIA in the upcoming year!