SNIA Europe Marketing Update

April 2011Denise Ridolfo

Paris, France hosted by NetApp

Agenda

• PR Update• Website update• Marketing update• French country committee discussions

SNIA Europe PR Results Q1• Q1 results– 64 pieces of SNIA coverage - press clippings– 34 pieces of SNIA contributed content– 2 briefings/speaking opportunities– 1 press release (CompTIA in German/DACH)– 14 contributed articles written and placed

– Contributed content is clippings for which journalist used any type of SNIA-provided information, e.g. statistical figures taken from a SNIA press release (without quoting the whole release).

– Press clippings is the overall number of clips and counts everything mentioning SNIA, e.g. a press release unrelated to SNIA that mentions any vendor joining the association in a release not supported by SNIA.

Q1 Contributed articles/content placed

1. SNS SNIA March column: Burning data – Marcus2. Cloudy with a chance of gain – UK committee3. Implementing, serving and using cloud storage Part 1 – CSI committee4. Implementing, serving and using cloud storage Part II – CSI committee5. SNS SNIA Feb column – Denise6. Storage aktuell – SNIA Europe – re-purposed old article, Bob/German/Angel

opportunity7. Storage Trends for IT Business/German, Angel opportunity8. Storage+ CompTia /German9. SNIA joins VISION/German10. SNIA XAM ANSI standard/German11. SNIA Cloud BUR –CSI/German12. The Register –March: Ethernet-based storage – ESF13. The Register –Jan: Data Protection part l - Marcus14. The Register –Feb: Data Protection, part II - Marcus

Editorial update• SNIA Column SNS Europe

– Need May - ?, due April 19– June – Daniel, due June 1

• SNS Europe– SNS May – ESF– SNS June – SSSI/STA

• SNS UK– SNS-UK June – UK committee

• DCS– DCS June – Walter/Channel? John Greenwood?

• The Register– April – CSI committee– May – Marcus– Need June - ?– July - Chris

Press Releases - April• CompTIA release/German only• FCIA release:

– FCIA Showcases 8GFC and FCoE Solutions at Storage Networking World 2011

– Leading Vendors Convene to Discuss Key Advancements in Fibre Channel and FCoE Technology

– Posted to our website– Tweet info

• CSI momentum release– Cloud Storage Standard Readies for Widespread Adoption– SNIA is establishing relationships with National and International

Standards Groups; Recent Market Research Reveals CDMI will be Mainstream in RFPs

– A3 to tweet– S&S to translate parts and use a editorial content– Posted to our website

Translations are not free...• Translation costs into German from stautner&statuner

– Current German translation costs are included in the retainer– From today‘s (April) perspective, we do not see the need for any additional

budget for translations– However, as it cannot it be predicted how long upcoming content will be, we

will determine if we need to come up with a cost estimate in the second half of the year

– We have an outside contractor to translate (by words)basically 150 euros for 1450 words ~.10/word

– So far we plan to localize the following pieces• Data protection (M. Schneider)• Flash in the datacenter (A. McDonald)• Cloudy with a chance of gain (Glyn Bowden)

– And look (once ready) into• Understanding data deduplication• Retaining Information for 100 years• Active Archive

Website update

• Compliments from the International team– Other RAs will use our site as a model if they want to update their

site– Some comments about SNIA Europe moving away from the

current brand that all other RAs had to use (our old site) – caused some heartburn with other RA board members

• Update on Website - Mary• Update on current hits to our site

– Unique visitors up 20% (from 600 to 750)– Pageviews up 350% (from avg 2440 to avg 8500)– Time on site up 109% ( just over 2-1/2 mins to nearly 6 mins)

• Status of Polling questions?• Status of scrolling graphics?

Marketing Update• SNIA and SNIA Europe page is live on SNS Europe

website• SNIA Dictionary European version – cover and

inside pages complete, ready for printing• Why Join/Fact Sheet in English and German

completed– Still need French, Italian and Russian to be updated

• Still working on new ppt template• New Powering the Cloud logo• KPI March went out• April KPI – Denise gathering content now• April SNT

– STA article– Cloud Computing article

• Status of member survey - Lauren

New SNIA Corporate Intranet• http://snia.socialgo.com• Internal to SNIA members and RAs only• Anyone can sign up and post information• Includes information all international regions– Events, activities, content, articles, webcasts,etc.

• Includes all Forums and Initiatives– Groups: All current information will be posted here– News, updates, etc.

• Public discussion groups– Individuals can participate and have a global online open

discussion

Social Media update

• SNIA Europe Twitter account - @SNIA_Europe– 36 tweets– 145 following– 84 followers

• SNIA UK twitter account - @SNIAUK– 4 tweets – last one was 23 December– 19 followers

• For more information about this talk to Marcus

Marketing – London Academy• London event

– Jon Tate will represent SNIA Europe as welcome presenter– Need SNIA Europe Board member to deliver the SNIA Keynote “Building the

business case for Clouds– Dictionary’s ready– Give-away for feedback form? – Mary/Lauren– Feedback form to be distributed– Signage

• Status of members logo sign – Lauren• About SNIA, Key focus area signs already done

– PR with A3• Need 1 key spokesperson from the Board• Need 1 key spokesperson from the UK committee• Briefing topics?

– SNIA Europe table?• 1 person from SNIA Europe• 1 person from UK committee

– Certification Readiness Assessment program• Update from the UK committee – I believe we are running this program again• Andy working with Paul Talbut to get updated test – might not be in time for academy event

DCT Academy presentations...

• Update from Education Committee– Effective immediately we are implementing a new

policy for all SNIA Tutorials to give greater visibility to the creators (authors) of SNIA Tutorials.

– The change applies to the title slide of the SNIA Tutorial template. Specifically, when a presenter of a SNIA Tutorial is not the author but uses the materials to present at other events, i.e. SNW Europe, Road Shows, SNIA webcasts, etc., the presenter must indicate both the author and the presenter on the title slide

Marketing update to Board

• Need board member to present marketing update at board meeting tomorrow

French Country Committee Update

Jean-François Marie

French Country Committee Agenda

• Topics:– French Committee activity summary and strategy– Marketing plans– Technical update on our organization /

expectations / proposals– Channel liaison and French Speaking countries

proposal