Snapchat
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Transcript of Snapchat
![Page 1: Snapchat](https://reader033.fdocuments.in/reader033/viewer/2022060108/554ed29db4c905064d8b545d/html5/thumbnails/1.jpg)
Snapchat
![Page 2: Snapchat](https://reader033.fdocuments.in/reader033/viewer/2022060108/554ed29db4c905064d8b545d/html5/thumbnails/2.jpg)
DescriptionSnapchat is a photo messaging application developed by Stanford University students.Using the app, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (the range is from 1 to 10 seconds), after which they will be hidden from the recipient's device and deleted from the Snapchat server.
![Page 3: Snapchat](https://reader033.fdocuments.in/reader033/viewer/2022060108/554ed29db4c905064d8b545d/html5/thumbnails/3.jpg)
Interesting Facts• Evan Spiegel (CEO) dropped out of Stanford 3
credits shy of graduation (not recommended)
• 350 million ‘snaps’ per day (September 2013)
• 20.8% iPhone Users in U.S. (August 2013)
• December 2012, Snapchat prototyping monetizing features
![Page 4: Snapchat](https://reader033.fdocuments.in/reader033/viewer/2022060108/554ed29db4c905064d8b545d/html5/thumbnails/4.jpg)
How to Use
![Page 5: Snapchat](https://reader033.fdocuments.in/reader033/viewer/2022060108/554ed29db4c905064d8b545d/html5/thumbnails/5.jpg)
How to Use
![Page 6: Snapchat](https://reader033.fdocuments.in/reader033/viewer/2022060108/554ed29db4c905064d8b545d/html5/thumbnails/6.jpg)
![Page 7: Snapchat](https://reader033.fdocuments.in/reader033/viewer/2022060108/554ed29db4c905064d8b545d/html5/thumbnails/7.jpg)
Secret Sauce
Patent on recording technology (one tap takes photo, holding button records video)
![Page 8: Snapchat](https://reader033.fdocuments.in/reader033/viewer/2022060108/554ed29db4c905064d8b545d/html5/thumbnails/8.jpg)
Competition
![Page 9: Snapchat](https://reader033.fdocuments.in/reader033/viewer/2022060108/554ed29db4c905064d8b545d/html5/thumbnails/9.jpg)
Market Share of Photo Sharing Apps
![Page 10: Snapchat](https://reader033.fdocuments.in/reader033/viewer/2022060108/554ed29db4c905064d8b545d/html5/thumbnails/10.jpg)
SnapChat vs. Instagram
350M vs 55M Photo Shares per day
![Page 11: Snapchat](https://reader033.fdocuments.in/reader033/viewer/2022060108/554ed29db4c905064d8b545d/html5/thumbnails/11.jpg)
Will it Succeed?• Yes!
• Facebook believes so ($3 B offer)
• Google also believes so ($4 B offer)
• Monetization
• 1st - In App Purchases
• 2nd - Native Advertising
![Page 12: Snapchat](https://reader033.fdocuments.in/reader033/viewer/2022060108/554ed29db4c905064d8b545d/html5/thumbnails/12.jpg)
Advertising Example
![Page 13: Snapchat](https://reader033.fdocuments.in/reader033/viewer/2022060108/554ed29db4c905064d8b545d/html5/thumbnails/13.jpg)
Software Engineer
![Page 14: Snapchat](https://reader033.fdocuments.in/reader033/viewer/2022060108/554ed29db4c905064d8b545d/html5/thumbnails/14.jpg)
Questions?