SNAP SUCCESSA GUIDE TO ACHIEVING SUCCESS ON SNAPCHAT IN JUST 10 EASY STEPS

OCTOBER, 2016

SNAPCHAT GUIDE

HAVE YOU HEARD? 22% of advertising executives promoted their business on Snapchat in 2016. Will your brand be one of them in 2017?

Snapchat is currently valued at $20 billion and it’s no wonder why with averages of over 10 billion video views per day and 150 million daily users.

Most of these users are millenials who help account for the app’s 1 billion stories per day.

How do you tackle this opportunity and start to attract an audience in this growing market? We have all the insights!

ADAPT YOUR BRAND’S MESSAGEDid you know that 45% of Snapchat users are between 18-24 years old? Furthermore, 71% of users are under 34 years old! This is a young platform, which means you might need to alter your messaging to reflect that.

You don’t need to completely change your message, but your language and content themes should skew younger - this includes using slang and tackling popular trends.

01

BE ACTIVE

02

Snapchat averages over 12,000 snaps per second, which is a pretty striking indication that to be noticed on Snapchat, you need to post frequently.

While posting upwards of a 100-second story is not recommended, posting a few snaps daily will help cultivate a sense of loyalty and hopefully a growing follower base.

DON’T BE OVERLY PROMOTIONAL

03

This is an app primarily built for socializing through user-friendly and interactive experiences.

Social Media was created as a human connection tool, not for brands, and that rings true for Snapchat.

The key is to not advertise constantly, but build a following through relatable content that humanizes your brand.

04

Speaking of humanizing your brand, featuring a private look at how your business operates behind-the-scenes is one surefire way to do so.

Brands don’t want to be seen as a corporate entity with no tangible elements, which is why adding a story that showcases how things get done from Point A to Point B will paint your company as more than just a business.

BEHIND-THE-SCENES CONTENT

CONTESTS & GIVEAWAYS!

05A unique opportunity exists on Snapchat for brands to get creative and explore fun opportunities, like promotions. Direct people to follow your Snapchat account for limited-time only promo codes or contests with winners chosen daily. Getting people excited to follow your brand is key with such a young audience, and no one loves free things like millennials!

06

TEASERSReleasing an upcoming product or service and want to build buzz? Tease a bit of the unveiling on your Snapchat account.

It will not only add more exposure to your snapchat account, but allows for quick and fleeting previews, instead of ones that live on social media forever and require an added touch of perfection.

07

If your brand is heading to a trade show or an event, bring your phone and post live updates on your story.

This gives real-time and up-to-date looks at where you are and how the event is proceeding. Similar to behind-the-scenes, this is just an added exposure tool to use that is uniquely available on an app like Snapchat.

LIVE EVENTS

08USE INFLUENCERS

92% of people trust recommendations or suggestions from individuals over brands. While that might be discouraging, it makes sense.

People trust what they can relate to, which is why influencers are a huge opportunity for brands to resonate with customers.

Send an influencer your log-in to crash your story for a day - it will bring the influencer’s current following over and possibly create a new fan base for your brand.

EXCLUSIVE CONTENT

09

Still not seeing the level of engagement and following on Snapchat compared to your other social channels? Start posting unique, exclusive content to grab more attention.

Stop leveraging or repurposing content. Instead, use Snapchat as a way to gain an entire new, slightly younger, audience with content that is unique and special to the app, playing off of its filters and interactive abilities.

REAL-TIME CUSTOMER SERVICE

10

Snapchat has revolutionized fairly heavily since its inception in 2011, recently adding in a chat feature that works similar to Facebook’s messenger app.

With 60% of Snapchat users on the app daily, some might use it to convey their displeasure or questions, which gives you the chance to instantly live chat with any users you see fit.

It’s the perfect chance to gain a loyal follower, instead of losing one.

THANK YOU

Social Control is a full service social media marketing agency located in Los Angeles, California.

Visit us at www.socialcontrol.com