SnapApp Features and Benefits
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Transcript of SnapApp Features and Benefits
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SnapApp Product Guide
www.SnapApp.comFacebook.com/SnapApp
@Snap_App855-SNAP-APP
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Sample Content Made on SnapApp & Shared Across Mobile, Social & Web
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On Facebook
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On a Website
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On Mobile Devices
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Product Overview “Big Picture”
The SnapApp Product Platform makes it easy to create compelling customer engagements that deliver results
Self ServiceApp builder
MultipleChannels
Great End User Experience
Complete Analytics
Easy to use self serve platform to create compelling, branded engagements that are easily deployed
SnapApp’s can be deployed wherever your users are: Facebook, Website, Mobile, Ad units, Blogs and email that engage end users
Your customers experience your brand in a new and engaging way
Analyze every aspect of a SnapApp interaction from hover overs to social sharing
The “Big Picture”, SnapApp provides an easy to use design platform that can publish cross-channel providing powerful
business analytics
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Web
Mobile
Microsite
Publishing Channels
Poll
Quiz
Survey
Personality
PredefinedEngagement types
Videos
Images
Custom links
Buttons
MultipleContent types
AD Unit
Leads
Likes
Follows
Subscriptions
Sign-ups
Multiple Acquisition Types
Downloads
Image upload
Text colors
Image scaling
Text
Sizing
Creative design tools
Themes
Design platform Channel Integration Business Analytics
Blog
WordPress
Action triggers
AD refresh
Page refresh
Impression
Clicks
Completions
Share actions
Share Rate
Referrals
Lead submits
Viral lift
Mouse over
Tweets
Likes
Follows
Multi-dimensional data
Acquisition Methods Design tools
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Features and Benefits-Goal Wizard
The Goal Wizard makes it easy to create Apps based on business objectives
Goal Wizard
SnapApp makes it easy for you to create, deploy and engage…No developers required
Campaign Goals• Drive social media interaction
with social components• Acquire more customers with
acquisition methods• Publish to existing or new
channels for more exposure
Engagement Types• Create unique and compelling
user interaction with fifteen types of engagements
Themes• Create beautiful engagements
with our multi-layered themes• Use them as they are or style with
your unique brand
Choose from multiple engagement types that excite and drive consumer engagement
Engagements
Engagements leverage the attributes of game mechanics driving users to want to interact
Sweepstakes• Drive significant engagement by
offering an enticement • Seven kinds of sweepstakes from
a simple form to challenges
Polls and Surveys• Users love to give their feedback
Trivia Quizzes• Educate and inform by
engagement
Personality Tests• Are the most effective
engagement type
Professionally designed themes get you off to a fast start and are easily branded and styled
Themes
The purpose of themes are to provide inspiration to you and show you the possibilities!
Creative themes to choose from• Minimalist• Face-to Face• Blue wave• Many more
Multiple layers and objects• Give you plenty of design choices
Or Create your own masterpiece• You are only limited to your
imagination!
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Features and Benefits-App Manager-App Builder
App Manager, is the central place to easily manage all of your apps
App Manager
App manager is the central place to create, access and manage all of your apps
Manage• Create applications• Edit, delete, clone• View responses• View Lead data• Search for apps • Tag appsAnalytics• Access analytics for all applicationsView App statistics• Create date• Last publish date• Published or unpublished• Type of AppAccount• Edit account data• Login / Logout
App Builder allows you to customize every aspect of an engagement
App Builder
We make it easy to create, brand and deploy Apps in literally minutes
Compose• Create title, introduction, questions &
answers for your engagement• Associate images to questions or
answersCustomize• Size to any dimension you need• Set background colors• Size and color text• Add engagement components• Add additional text, images and videoConnect• Add, remove, position social media
connectors• Design your lead collectionPublish• Generate widget code for you website• Connect to Facebook Page• Configure microsite
Live widget preview!
The Compose tab gets you started on your SnapApp!Compose
Questions and Answers allow flexible ways for you to interact with your customers
Title and Introduction• Start your engagement with a great
introductionQuestions• Polls are generally one question with
multiple answers - add as many or as few as you want
• Surveys allow as many questions as you would like
Answers• Create images associated to particular
answers, resize and scale• Enable write in answers• Randomize answers• One click answering• Click answer for a response• Create columnsAnswer selection types• Multi-select checkbox• Slider bar• Dropdown list
Customize virtually every element in your App…Customize
SnapApp’s design is highly flexible allowing you to optimize for your brand and channel
Color, Layouts and Fonts• Size your widget to any dimension• Change your Theme or add a
background image• Optimize for mobile display• Change text size, color and placementAdditional Components• Turn Splash page on or off• Turn response totals on or off• Display a time limit• Limit repeat usersAdditional Text Image and Video• Add videos • Add images• Add additional textTheme Elements• If you have applied a theme you can
remove, replace of resize
Connect allows you to add social connections and methods of acquisition
Connect
Drive social interaction and more users by adding social elements
Social Sharing and Integration• Include a “Like” button to drive likes to
your business or page• Include Twitter “Follow” button to
follow your Twitter• Include Google “+1” button to +1 your
App or the page it is on• Include custom button code from
other sites as wellQuiz results and sharing• People love to share results of their
quizzes to Facebook, Twitter, Pinterest or other apps
• For Facebook and Twitter you can customize the text or share the link to the app
Lead generation can be customized for your lead collection, subscription of data collection needs
Lead Gen
SnapApp design is highly flexible allowing you to optimize for your brand and channel
Lead Form• Add and delete fields• Use Facebook connect to allow users
to automatically fill in the form with data directly pulled from Facebook
• Allow user to skip the form
Additional Lead data• Append Question and answer data to
each lead to add incredibly rich data for each participant
• Fixed fields can be added for static data for each record
• Hidden fields can be used to pass data about the page where the widget is located
Delivery Options• Email batch• Real time HTTP post or get
SnapApp allows you to publish where your customers and prospects are - website, Facebook, blog, mobile, email or microsite
Customize
Reach your customers where they are!
Publish Settings• Allows you to set an end date for your
app that will end payment for the App• It also allows text to be displayed
when the app has ended• You can also redirect to a linkPublish Methods• Changes can be to your App at
anytime and then Updated when you are ready
• Login to your Facebook account and Deploy in four easy steps
• Grab the widget code JavaScript and paste into your site
• Install a WordPress plugin and install the App on WordPress
• Deploy a microsite• Grab HTML and put the engagement in
email creative
Analytics provide data on every aspect of your engagement Analytics
Deep and wide analytics provide insight to the effectiveness of your apps
Dashboard• Allows you to see graphical trending of
leading indicatorsDetailed reporting• Which channels are having the
greatest impact and results• Which apps are the most effective• Impressions to conversion ratios• App completion rates• Lead submissions• Social interaction, results and share
ratesData viewing• Set date ranges• Set reporting columns• Drilldowns• Export data