SNACKPACK PACKAGING LTD

SnackPack™

The Consumer's Needs

Just picture the frustration of juggling and order of food and drinks while weaving through crowds of people, only to have them topple over just before you reach your seat.If it hasn't happened to you, you've probably seen it happen to the person in front of you!

After paying a considerable sum for food and beverage, the average spectator wants to bring it safely back to their seat. The SnackPack™ provides a stable and roomy carry-all which prevents spilling or soiling food. Consumers can buy more food, carry it more easily and arrive unscathed at their seat. Thus, they are far more likely to make asecond trip, which increases concession volume.

The Vendor's Needs

The concession vendor considers the SnackPack™ as state of the art in food and beverage carriers. Consumers can buy more food on their first trip and deliver it successfully to their seat. Thus, they are far more likely to make a second trip, which increases concession volume.

The SnackPack™ is a sturdy stacking tray with space for 4 drinks on the bottom level and an upper tray which slides on to carry food and snack items. We have createdpromotional programs that foster recycling through product retrieval.

Inaddition to its unique design as a carrier, its potential as an advertising platform is enormous; Itmay serve as a traveling billboard to advertise to a prime target audience wherever food and beverage carriers are used, both in the United States and abroad.

The Advertiser' s Needs

For the SNACKPACK PACKAGING LTD, the most exciting feature of the SnackPack™ is its use as an advertising platform. Multiple marketing messages can be easily be included on the SnackPack™ . In addition to the panels which hold product and art messages,SnackPack™ has enough room below the handle to attach product samples or promotional giveaways, such as a CD or blister pack. Snack Pack™ makes the advertiser's message visible to everyone around the spectator as he returns to his seat after making his purchase . The messages stay in front of everyone's eye for the entire time the spectator is eating, guaranteeing repeated exposure to the advertiser's message. Similar exposure can be expected in other sports and entertainment venues where SNACKPACK PACKAGING LTD markets the SnackPack™ .

Consumers who have seen and used the Sn a c k P a c k ™ in our tests have been emphatic in their praise for its convenience in carrying food, snacks andbeverages. Initial test markets have shown a marked increase in purchases from consumers who use this carrier. More importantly, advertisers who have examined the Sn a c k Pa c k ™ have been uniformly impressed with its potential to produce measurable advertising results from a targeted audience. All at reasonable rates that can be kept within any advertising budget. .

The Sn a c k Pa c k ™ is a unique food and beverage carrier that can be manufactured in a variety of configurations. Although there are products available to perform similar functions, none have been designed with the versatility and convenience of the Sn a c k P a c k ™ .

• Other products serve as food and beverage carriers, but lack ourcarrier's convenient carry all features and stability that are soappreciated by the consumer.

• Other products also lack the far-reaching advertising potential and

the ability to distribute product samples appreciated by theconsumer of the Snac kPack ™ . It boasts a platform of advertisers

message that the consumer takes back to his or her seat to be viewedagain and again by the potential customer -and attribute appreciatedby the SNACKPACK PACKAGING LTD advertising clients.

Sports Venues, Fast Food Outlets, Theater and the Institutional Market are some of the potential places where the Snack Pack™ will be implemented.Its use at a sports venue, for example, will expose the advertiser's message not only to the person who purchased food and beverages, but also the patrons seated immediately to the right or left, and to the countless others surrounding the purchaser.

Product Attributes

1. The SnackPack™ offers as safer, more convenient method for theconsumer to transport food and beverages in the often-congestedenvironments of sporting or entertainment venues. They can carrymore items, more easily back to their seat.

2. The SnackPack™ can be used to deliver product samples orpromotions that consumers will appreciate.

3. The SnackPack™ enables the food service vendor to sell moreitems per customer, increasing the vendor's revenues.

4. SnackPack™encourages easy recycling through promotionthat stimulates return of the carrier to the concession.

5. SnackPack™ is a laptop billboard that presents a lasting messagein the consumer's hands, rather than one that is absorbed whiletraveling at 60 miles per hour on a highway.

6. SnackPack™ presents a message that does not compete withnumerous other advertisements in a magazine or a newspaper.

7. Sna c k Pa c k ™ reaches a pure target audience, with definedcharacteristics, which can be measured.

8. SnackPack™ has the potential to be the most far reachingadvertising medium in decades.

9. Sn a c k P a c k ™ is designed to accommodate multiple advertisersoffering each the opportunity for significant product promotion atreasonable costs.

Why It Works

The Concessionaires- it's been shown consumers buy more when they feel secure about the carrier not spilling beverages or falling into food, or the person in front of them. They order more knowing they will get back to their seat. The concessionaire also saves the cost of purchasing a carrier inferior to the SnackPack™

The Consumer- He/ She can now carry 4 drinks and food in one

hand, making it easy to still hold a child's hand instead of having to use two hands to carry the drinks and hope the child is still

next to them, not lost in the crowd.

The Team/Arena- Derives a new profit center as it derives income from the carrier.

The Advertiser- Multiple event impressions and possible carryout to car and home.

SnackPack™Venue Type Media Alternatives

* Major League Sports

* Minor League Sports

* College Sports

r* Movie Theaters

I

* Fast Food Outlets

* Convenience Stores

* Nascar Events

* Golf & Tennis Events

* Fairs & Special Events

National Football League SnackPack™ Carrier Units by Team

Team Attendance # Carriers/Season # Carriers/ 1/2 Season

NFLNY Giants 627,985 209,328 104,664NY Jets 627,808 209,269 104,635Washington 624,374 208,125 104,062

Kansas City 617,488 205,829 102,914Detroit 601,815 200,605 100,303Denver 600,283 200,094 100,047Miami 588,067 .196,022 98,011Cleveland 583 ,094 194,365 97,182Carolina 579,080 193,027 96,513New Orleans 560,472 186,824 93,412Baltimore 485 ,526 161,842 80,921Tennessee 550,393 183,464 91,732San Francisco 539,756 179,919 89,959Chicago 535,552 178,517 89,259St Louis 528 ,829 176,276 88,138Philadelphia 527,193 175,731 87,865Tampa Bay 524.468 174,823 87,411Minnesota 513,344 171,114 85,557Dallas 505,501 168,500 84,250Buffalo 504,736 168,145 84,073Pittsburgh 499,191 166,397 83,199Jacksonville 483,542 161,181 80,590Seattle 482,818 160,939 80,469New England 482,336 160,779 80,389Green Bay 478,433 159,478 79,739San Diego 474,844 158,281 79,141Oakland 472,091 157,364 78,682Cincinatti 453,449 151,150 75,575Indianapolis 450,746 150,247 75,124Atlanta 434,009 144,670 72,335Arizona 307,315 102,438 51,219

TOTALS 16,244,538 5,414,743 2,707,370

Major League Baseball SnackPack™ Carrier Units by Team

Team AttendAttance # Carriers/Season # Carriers 1/2 SeasonMLB

Seattle Mariners 3,507,326 1,169,108 584 ,554

San Francisco Giants 3,311,958 1,103,986 551,993

NY Yankees 3,264 ,907 1,088 ,302 544,151

Cleveland Indians Colorado Rockies

3,175,523 1,058 ,507 529,2543,166,821 1,055 ,607 527 804

Baltimore Orioles 3,094 ,841 1,031,614 515,807

St. Louis Cardinals 3,109,578 1,036 ,526 518,263Los Angeles Dodgers 3,017,100 1,005,714 502,857Houston Astros 2,904,277 968,092 484,046Chicago Cubs 2,779,465 926,488 463,244Texas Rangers 2,831,021 943,674 471,837Atlanta Braves 2,823 ,530 941,177 470,588Milwaukee Brewers 2,811,041 937,014 468,507Arizona Diamondbacks 2,736,451 912,150 456,075NY Mets 2,658,330 886,110 443 055Boston Red Sox 2,625,333 875,111 437,556Pittsburgh Pirates 2,428 ,661 809,554 404,777San Diego Padres 2,378,128 792,709 396 ,354Oakland A's 2,154,496 718,165 359,083Anaheim Angels 2,000,919 666,973 333,487Detroit Tigers 1,921,305 640,435 320,218Cincinatti Reds 1,879,757 626,586 313,293Toronto Blue Jays 1,915,438 638,479 319,240Philadelphia Phillies 1,782,054 594,018 297,009Minnesota Twins 1,782,926 594,309 297,154Chicago White Sox 1,766,172 588,724 294,362Kansas City Royals 1,536,371 512,124 256,062Tampa Bay Devil Rays 1,298,365 432,788 216,394Florida Marlins 1,261,226 420 ,409 210,204Montreal Expos 642,745 214,248 107,124

TOTALS 72,566 ,108 24,188,701 12,094,352

National Basketball Association SnackPack™ Carrier Units by Team

Team Attendance # Carriers/Season # Carriers/ 1/2 Season

NBASan Antonio 855,591 285,197 142,599

Philadelphia 801,352 267,117 133,559

Washington 785,612 261,871 130,935New York 770,757 256,919 128,460Dallas 762,617 254,206 127,103Portland 757,248 252,416 126,208Chicago 753,655 251,218 125,609Toronto 750,760 250,253 125,127Utah 746,618 248,873 124,436LA Lakers 721,786 240,595 120,298Milwaukee 709,502 236,501 118,250Detroit 700,660 233,553 116,777Minnesota 697,885 232,628 116,314LA Clippers 680,536 226,845 113,423Sacramento 675,417 225,139 112,570Indiana 633,510 211,170 105,585

Phoenix 632,758 210 ,919 105,460Boston 608,692 202,897 101,449Miami 607,080 202,360 101,180Seattle 599,372 199,790 99,895Denver 584,168 194,723 97,361Orlando 570,814 190,271 95,136Cleveland 565,700 188,567 94,283Memphis 558,377 186,126 93,063New Jersey 549,110 183,037 91,518Golden State 546,383 182,128 91,064Atlanta 473,325 157,775 78,888Houston 458,018 152,673 76,336Charlotte 429,303 143,101 71,551TOTALS 18,986,606 6,328,868 3,164,437

Major League Soccer SnackPack™ Carrier Units by Team

Team Attendance # Carriers/Season # Carrier

MLS

Chicago 229,438 76,479 38,239Colorado 214,249 71,416 35,708Columbus 227,644 92,548 46,274Dallas 163,465 54,488 27,244Kansas City 142,402 47,467 23,734Los Angeles 226,035 75,345 37,673Miami 156,481 52,160 26,080New England 203,501 67,834 33,917NY/NJ 270,487 90,162 45,081San Jose 125,250 41,750 20,875Tampa Bay 147,164 49,055 24,527Washington DC 258,213 86,071 43,036

TOTALS 2,364,329 804,775 402,388