SMWCPH Meltwater Insight's Report 2017
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Transcript of SMWCPH Meltwater Insight's Report 2017
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Social Media Week Copenhagen 2017
What did we talk about?
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SMWiCPH: Which themes and influencers dominated Social Media Week 2017?
Are you able to find your event, hashtag or even your own Tweet in this report?
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2017 Theme Language and the Machine
Algorithms and the Future of Communication
Social Media Week Copenhagen is an event spanning five days across various locations in Copenhagen. But what conversations did we actually have on social media during the week from 27th of February to 4th of March 2017? Let´s discuss SMWiCPH: In social media and #trends in this report
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• Summary & Key Figures
• SMWiPCH - Performance • KPI’s & summary • Media exposure & key events • Exposure by media • Key influencers • Tonality (NTS) • Hot topics • Trends
• SMW #Trends
• KPI´s & summary • Media exposure & key #trends • Benchmark of key #trends • Key influencers • Trends
• Appendix: Definitions
• Want more insights?
What will you find in this report? Share-of-voice BudskapTonläge
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Summary: Key Figures Reach #Hits #Influencers Ad Value
You have discussed,
debated, shared and delivered a lot
of content on social media during social media week!
In total 2,013 hits about
SMWiCPH or SMW #trends.
We have analyzed the reach Social Media Week
generated from being mentioned in social media.
And we think 10,539,770 is an
impressive number!
In total 688 unique
influencers embraced what
Social Media Week is about: Using digital
media to express, discuss and share
opinions and content.
With an impressive
amount of reach, the Ad Value follows. The
estimated Ad Value this event
generated by promoting
hashtags like #smwcph ended
up at 263,231 DKK!
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SMWiCPH Social Media performance report
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KPI’s: Social media
#Hits
1.179
Reach Ad Value #Influencers
Above is a summary of SMWiCPH´s media performance in social media in the given period. For explanations of KPI´s please go to appendix.
370 10,539,770 263,231 DKK
Wow, that’s a lot of impressions!
370 unique influencers discussing
and retweeting How cool is it that this event created a potential Ad Value
worth this much?
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Media Exposure: Key Events
233 244
334
176 170
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360
27/02/17 28/02/17 01/03/17 02/03/17 03/03/17 04/03/17
With the use of hashtags like #smwicph, #smwcph and #smwdk, 370 unique influencers discussed and commented during the 90 events of the week!
This chart shows the distribution of social media coverage of SMWiCPH in the given period. The y-axis show the number of hits and the x-axis is the date.
If you have tweeted about #smwLF during the week, you were part of the majority, as #smwLF dominated the week by delivering the most tweeted events and content. Cool!
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Exposure: By Media
Twitter 93%
Instagram 6,5%
Facebook 0,5%
Media Hits
Twitter 1,092
Instagram 82
Facebook 5
No surprise! Twitter was the most used media in sharing all of your thoughts and debating during social media week. With Twitter being crowned the winner of the week this seems to be the place where we prefer to discuss social media? Interesting!
This chart illustrates the media exposure in the given period divided by social media platform.
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Key influencers
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@startsnakken
@ungkom
@metts_fro
@EdFromHRIS
@CamillaStema
@rfrederiksen
@MayaSchott
@tokehelmo
@SimonCrackLin
@trendinaliaDK
Which key influencers were the frontrunners in starting conversations and discussing SMWiCPH and related hashtags such as #smwcph and #SMWstatistik during the week? We know! And @trendinaliaDK knew too.
This chart illustrates he top 10 key influencers talking about Social Media Week.
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Tonality
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Number of hits Percentage (NTS)
1.121
57 1
Positiv Neutral Negativ
With 95% of the discussions about SMWcph being positive there is no doubt that the influencers really liked being a part of this week! Apparently we are all very keen on discussing social media on social media!
These charts illustrates the tonality or sentiment value divided by positive, neutral and negative mentions. For further explanation go to appendix.
Positiv 95,08%
Neutral 4,9%
Negativ 0,1%
Percentage (NTS)
NTS 95%
e e
e
e
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Hot Topics
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Trends
This word cloud illustrates the most discussed trends and themes in relation to the official social media week hashtags. The size of the word illustrates the hype around the trend.
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What about the hype?
Did you know that the hype around SMW increased by 35% the days after the week
compared to the days leading up to the event? We´ve got something to talk about!
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SMW #Trends Social Media performance report
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KPI’s: Social media
Above is a summary of the official social media week #trends´ media performance in social media in the given period. For explanations of KPI´s, please go to appendix.
#Hits #Influencers
834 318
Wow! That´s a lot of unique influencers debating #trends and sharing their thoughts of events, locations and themes.
Curious about what influenced this number? We have searched for official SMW #trends like
#SMWIntelligence, #smwspisekammeret, #smwcphblogs and #smwdj
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87
120
307
99
183
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27/02/17 28/02/17 01/03/17 02/03/17 03/03/17 04/03/17
Media Exposure: Key trending #hashtags
THE HYPED HASHTAGS We have gathered the most hyped hashtags in the given days which have influenced the discussions. Which theme was your favorite?
#smwcphLF
#smdk
#smwcphmaersk #smwpubquiz
#smwstatistik
#smdk
This chart shows the distribution of social media coverage of #trends in the given period. The y-axis show the number of hits and the x-axis is the date.
OTHER TRENDS Did you know that trends like Trump, Folkemødet, Gyllegate and Brexit also took part of your discussions during the week?
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Benchmark: Key #Trends media exposure
This chart shows the exposure in social media in the given period. The y-axis show the number of hits and the x-axis is the date. We have given you a tip about the most popular hashtags and trends in each day. Do you see a discussion you would like to participate in?
0 10 20 30 40 50 60 70 80 90
100 110 120 130 140 150 160 170 180 190 200
27/02/17 28/02/17 01/03/17 02/03/17 03/03/17 04/03/17
Influencers
Social Media
Big Data
Trends
Content/Kom
#smwstatistik Brexit Folkemøde Smdk
#SMWCPHblogs Bloggerpanelet #Infleuncdk
#smwcphLF lobbyisme #pecs2017
#smwtrends2017 Ny persondatalov Danske Twitter brugere
#smwspisekammeret #SMWservice Content workshop / com
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Benchmark: Key influencers media exposure
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@LarsJ3
@Maria_ande1
@SarahWinge
@BayMads
@;namellergaard
@itsfashionbaby
@tokehelmo
@majapedersen91
@EdFromHRIS
@SimonCrackLinde
We recognize some very active influencers! Seems like @SimonCrackLinde played a huge part in discussing and sharing content during social media week.
This chart illustrates the top 10 key influencers talking about #trends during social media week.
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Exposure: By Media Media Hits
Twitter 811
Instagram 23
If you weren´t able to participate in social media week 2017 we hope you took some time to check out Twitter! If not, you have missed a lot of insights shared by the audience. Twitter
97%
Instagram 3%
This chart illustrates the media exposure in the given period, divided by social media platform.
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Hot Topics
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Trends
This word cloud illustrates the most discussed trends and themes in relation to the official social media week hashtag trends. The size of the word illustrates the hype round the trend.
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Appendix & study details Geographical Study Danish social media
Time period 27 Feb – 4 Mar 2017
Keyword and searches Keywords and searches are based on official SMW and SMW trend hashtags, delivered and decided by Social Media Week. Monitoring and qualitative analysis are delivered by Meltwater.
KPI Definition
#Hits
Number of hits on social media in the given period
Reach
The range of impressions is presented as gross reach/impressions on social media. Impressions can be denoted as the combined reach of all posts. The reach numbers is based on the reach, likes and followers of the given posts, and social media accounts the posts derive from.
Tonality
Sentiment value (Net Tonality Score - NTS) is calculated by subtracting the percentage of positive articles or posts with the percentage of negative during a given period. The value starts from 0 and can range from -100 up to +100, where +100 indicates that all the posts or articles are positive. In qualitative analyses the sentiment is categorized manually by an analyst based on how the actor appears in every unique article or post on the three-point scale positive, neutral and negative. In our quantitative analysis the value is calculated by NLP algorithms where in qualitative analysis the sentiment is categorized manually by an analyst. This report is based upon the quantitative method.
Ad Value
The Ad Value on editorial media are calculated on the basis of circulation figures for advertising costs, brand exposure and relevance of the given articles
#Influencers
Number of unique influencers mentioning the theme/trends/word in any social media in the given period
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Want your own insights?
We would love to help you discover more insights about your own brand, product or event.
+ 45 41 91 89 00 [email protected]
Please reach out and we will connect you to our experienced analytics team!
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Telefon +46 (0) 8 525 009 78
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