C R E A T I V E P A R T N E R T H E C O N S P I R A C Y F O U N D E R O F E C H O D E S I G N L A B

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Sean Mosher-SmithC R E A T I V E D I R E C T O R

Recently featured in HOW Magazines International Design Annual and named one of the 200 best illustrators worldwide by Archive Magazine, Sean Mosher-Smith and Echo Designlab have produced countless award-winning images, design and creative campaigns for recording artists such as Christina Aguilera, Lenny Kravitz, Courtney Love, Iggy Pop and Joss Stone (to name a few) and has launched brands and directed advertising and branding campaigns for Iceland Spring, Nickelodeon, Sirius Satellite Radio and Regent Hotels. !Sean has over 16 years of experience as creative director at Virgin/Capitol Records, The Sloan Group, an entertainment industry marketing and design agency, and RCA Records. This adds up to an outstanding platform for design, creative and directorial excellence. Echo Designlab is also the creative department of theConspiracy. theConspiracy was formed as the demand for innovation technology increased and more clients were requesting digital technology along with thoughtful design solutions. !theConspiracy creates compelling experiences for consumers coupled with provocative yet efficient solutions for brands. Our award winning design is the fuse that ignites every project we produce whether itʼs print or digital media.

A B O U T

Sean Mosher-Smith Creative Partner / Director Creative!!Derek Bronston!Technology Partner / Director Technology & Development!!Dennis Martin Managing Partner / Director of Digital Strategy!

A B O U T

The Conspiracy creates compelling experiences for consumers coupled with provocative yet efficient solutions for brands. Our award winning design is the fuse that ignites every project we produce whether itʼs print or digital media.

Mobile Applications Digital strategy Packaging Brand Identity Advertising Web Photo-illustration

M O B I L E U S E R I N T E R F A C E

T H E G O A L O F U S E R I N T E R F A C E D E S I G N is to make the user's interaction as simple and efficient as possible. Good user interface design facilitates finishing the task at hand without drawing unnecessary attention to itself. The design process must balance technical functionality and visual elements (e.g., mental model) to create a system that is not only operational but also usable and adaptable to changing user needs.

smart spots I O S A N D A N D R O I D A P P !F I N D A N D S H A R E P A R K I N G S P O T S W H E R E O N L Y A S M A R T W I L L F I T . Users can add new smart spots as they discover them, as well as comment and share via social media. !smart spots uses GPS tracking and tips from other smart drivers to locate the smart spots – those sweet, sweet pieces of curb between 9’ and 13’ where only a smart will fit – nearest you.

c l i e n tM E R C E D E S - B E N Z U S A

A&B Connect I O S A P P !A & B C O N N E C T K E E P S Y O U I N T O U C H W I T H A B O V E & B E Y O N D , O N E O F T H E W O R L D ' S B I G G E S T D A N C E A C T S . !Get all the latest news, music, tweets, pictures, podcasts, Above & Beyond TV videos and tour info whenever you like, wherever you are – directly from the band.

c l i e n tA B O V E & B E Y O N D

UltraTV I O S A P P !T H E H O M E O F E L E C T R O N I C D A N C E M U S I C F O R T H E F A N . !· Access the newest Ultra Music video content from your favorite EDM artists · Access exclusive, behind-the-scenes and making-of videos · Follow your favorite artists with direct, in-app access to worldwide tour dates · Create your own custom playlists and start the party in an instant · Share your favorite videos and custom playlists with your friends on Facebook & Twitter

c l i e n tU L T R A R E C O R D S

GrandSocial I O S A P P !View, store, and share photos or videos of your grandkids, and other loved ones. Circles lets you view your photos (and your friends' and family's photos, who also have the app), in one scrollable, continuous page. !Choose to search your phone's address book or your Facebook account to share photos. “like", leave comments, and click to view profiles.

c l i e n tG R A N D P A R E N T S . C O M

David Gray I O S A P P !Listen to music from his Albums, View Photos, Videos and News Feeds, as well as stay in touch with David through his Twitter, Flickr and Tour feeds. Access Twitter & Facebook directly inside the app.

c l i e n tD O W N T O W N R E C O R D S

Cold War Kids I O S I P A D A P P !This Applum (App + Album) pulls the Mine Is Yours album directly from your iPod library and lets you experience unique album artwork, lyrics and liner notes. To experience more music, purchase the full "Mine is Yours" album from iTunes directly from your iPad or iPod.

c l i e n tD O W N T O W N R E C O R D S

The Art of the Song I O S I P A D A P P !Another release under the Applum moniker, includes award winning photography and design

c l i e n tT H E S O N G P R O J E C T

Wild Animus I O S I P A D A P P !Publishing iPad Platform, includes proprietary page turn technology, full media app includes music, novel and art. user can interact with the elements while reading the book for a fully immersive experience.

c l i e n tR I C H S H A P E R O

JOOR I O S I P A D A P P !For designers like Jason Wu and Stella McCartney and retailers like Barney’s and Net-a-Porter, JOOR brings the entire ordering process online, streamlining and shortening what used to be an antiquated, paper-driven affair.

c l i e n tJ O O R

W E B D E S I G N

T H E W E B I S L I K E A L I V I N G , B R E A T H I N G O R G A N I S M . I T ’ S C O N S T A N T L Y C H A N G I N G A N D E V O L V I N G .

We live in an age of information-overload — coupled with the fact that we happen to work right in the center of all the noise — means we must work even harder to stay focused and recognize what’s important in the grand scheme of things.

Louis XII W E B S I T E R E D E S I G N !Remy Martin’s Louis XII Cognac consumer website design + development. Focusing on the lifestyle around the brand through art, fashion, architecture, history and cultural events.

c l i e n tR E M Y M A R T I N

Pavan Liqueur W E B S I T E D E S I G N !Digital strategy and website design focusing on the lifestyle around the brand. Projects included Web Design, Facebook page and sweepstakes platform.

c l i e n tS U N T O R Y

LSF W E B S I T E D E S I G N !e-commerce fashion designer site

c l i e n tL O V E S H A C K F A N C Y

Avett Bros W E B S I T E D E S I G N !Custom design on a Wordpress CMS

c l i e n tI S L A N D D E F J A M

Anna Rose W E B S I T E D E S I G N !Web design for independent musician

c l i e n tA N N A R O S E

El Vaquero W E B S I T E D E S I G N !Italian boot company e-commerce website

c l i e n tE L V A Q U E R O

B R A N D I D

T H E O U T W A R D E X P R E S S I O N O F A B R A N D Brand identity is the aggregation of all that you do.

It is an organizations mission, personality, promise to the consumers and competitive advantages.

L O G O | B R A N D I D E N T I T Y S Y S T E M !Rebranding and new logo identity system for ski apparel company

c l i e n tO B E R M E Y E R

L O G O | B R A N D I D E N T I T Y S Y S T E M A N D C O L L A T E R A L !Rebranding and new logo identity system for debate series on NPR and PBS

c l i e n tI N T E L L I G E N C E S Q U A R E D

L O G O | B R A N D I D E N T I T Y A N D C O L L A T E R A L !Rebranding and new logo identity system for music licensing company.

c l i e n tH A R R Y F O X A G E N C Y

™

harryfox.com | 40 Wall Street, 6th Floor, New York, NY 10005-1347

L O G O | B R A N D I D E N T I T Y | M O B I L E A N D A D V E R T I S I N G

c l i e n tG R A N D P A R E N T S . C O M

randinspirations

randcorps

randcard

randentertainment

randcruises

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SECONDARY COLOR PALETTE

TERTIARY COLOR PALETTE

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L O G O | I D E N T I T Y | P A C K A G I N G A N D A D V E R T I S I N G !Create a designer water brand to serve an upscale market from the land of myth and mystery

c l i e n tI C E L A N D S P R I N G

FIFA World Cup B R A N D A C T I V A T I O N T O O L K I T !Johnson & Johnson Sponsors the 2014 World Cup, This 200 pg toolkit is how to represent the brand on all related materials.

c l i e n tJ O H N S O N & J O H N S O N

Johnson & Johnson 2014 FIFA World Cup™

Sponsorship Toolkit

January 23, 2013

WelcomeWe are thrilled to be the Official Healthcare

Sponsor of the 2014 FIFA World Cup Brazil™.

We look forward to supporting your brand

activation over the next few years as you

take advantage of the many marketing and

promotional opportunities a sponsorship of

this global magnitude provides.

The Sponsorship Toolkit contains the visual

principles and tools required to communicate

consistently.

official sweetener

All examples shown are for reference only. Prior to use, all artwork must be approved by FIFA.

Johnson & Johnson FIFA World Cup™ Sponsorship Toolkit | 2120

P A C K A G E D E S I G N

V A R I O U S P A C K A G I N G P R O J E C T S From fashion and beauty packaging to food and consumer electronics

SHAKE P A C K A G E D E S I G N | I M A G I N G !Shake is a resonator for listening to music while doing extreme sports, it attaches to your helmet making it resonate with sound as opposed to headphones which block out all exterior sounds

c l i e n tT U N E B U G

P A C K A G E D E S I G N | I M A G I N G !the Maritime is a virtually indestructible and fully waterproof mobile phone from Germany

c l i e n tS O N I M

L I N G E R E B R A N D P A C K A G I N G !ANAONO is a line of contemporary undergarments for breast cancer survivors designed with support AND style. IncludeS a pull out drawer box, interior branded tissue paper, foil logo and hangtags.

c l i e n tA N A O N O I N T I M A T E S

BRILLIANTFX S K I N C A R E P A C K A G E !Scientific formula for skincare, logo brand and package design

c l i e n tT R I N I T Y O F Y O U T H

SPLENDA P A C K A G E D E S I G N | P R I N T P R O D U C T I O N !Design and print production for all SKUs of Splenda

c l i e n tJ O H N S O N & J O H N S O N

Springroll P A C K A G E D E S I G N !Art Direction and design for handmade spring rolls, sold at Fresh Direct and Wholefoods

c l i e n tA I V Y S P R I N G R O L L S

WOODSTOCK ROLLS& LIME DIPPING SAUCE

KEEP FROZEN

Net wt. 8oz. ( 226 g)VEGAN

MADE WITH ORGANIC VEGETABLES NO MSG NO PRESERVATIVES

NO TRANS FATS

INGREDIENTS:

SPRING ROLL: Organic Cabbage, Organic Carrot,Woodear Mushroom, Organic Onion,Vermicelli (Green Bean, Water),Organic Agave, Canola Oil, Kosher Salt, Organic Garlic, Natural Spices, Pastry (Wheat Flour, Water, Coconut Oil, Salt).

DIPPING SAUCE: Water, Organic Sugar, Organic Distilled Vinegar, KosherSalt, Freshly Squeezed Organic Lime Juice, Chili, Organic Garlic.

ALLERGENS: WHEAT

FOR BEST RESULTS: Place rolls on a baking tray in preheated oven(420°F) for 12-14 min. or in toaster oven for 10-12 min.

FULLY COOKED – JUST HEAT AND SERVE

“Roll Forward, Always Forward.”

HANDCRAFTED : NO TWO ROLLS ARE THE SAME

AI VY= LOVE IN VIETNAMESE

CHICKEN

WOODSTOCK ROLLS& LIME DIPPING SAUCE

VEGAN

NEW YORK ROLLS& LIME DIPPING SAUCE

PORK

SHRIMP

MEKONG ROLLS& LIME DIPPING SAUCE

SAIGON ROLLS& LIME DIPPING SAUCE

VISIT US AT AIVYSPRINGROLLS.COMAND TRY ALL OF OUR DELICIOUS FLAVORS

XX

WOODSTOCK ROLLS& LIME DIPPING SAUCE

VEGAN

WO

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K ROLLS

& LIM

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VEGAN

Serving size 1 roll and 1/2 TbspSauce (32g)

45

1g 2% 0%

0% 9%

3%8%

0g0g

Polyunsaturated Fat 0gMonounsaturated Fat 0.5g

0mg210mg

8g2g

2g1g

20% 8%0% 2%

10

Servings Per Container 4

MADE IN THE USA

AI VY SPRINGROLLS, LLC.

NEW YORK, NY 10021

AIVYSPRINGROLLS.COM

My mother always said, “You can judge a woman by her springrolls. So choose only the finest ingredients and never skimp.” II'm delighted to share my all-natural Vietnamese springrolls, which have been made over four generations in my family. Based on a recipe handed down from mother to daughter, I now carry on this tradition with my five-year-old daughter, Ai Vy. “Ai” means love in Vietnamese, and Ai Vy is “someone who loves all, small and large.” Thus , each of our Ai Vy hand-crafted springrolls is made not only of the finest ingredients but also of memories of love, small and large, that transcend time. Enjoy them on their own or with lettuce cups, fresh mint, and julienned cucumbers. Made with what-else-but love,Ngan & Ai Vy

WOODSTOCK ROLLS& LIME DIPPING SAUCE

VEGAN

MADE WITH ORGANIC VEGETABLES

NO MSG NO PRESERVATIVES

NO TRANS FATS

MADE WITH ORGANIC VEGETABLES

NO MSG NO PRESERVATIVES

NO TRANS FATS

L A B E L D E S I G N | I M A G I N G !Signature series exclusive wine bottle labels

c l i e n tB O M B W I N E S

A D V E R T I S I N G D E S I G N

V A R I O U S A D V E R T I S I N G D E S I G N Luxury, entertainment, spirits consumer advertising

In-Store/Loyalty Activation A R T D I R E C T I O N | D E S I G N !Brochures and in-store display design for customer loyalty activation.

c l i e n tS E P H O R A

Out Of Home C A M P A I G N D E S I G N !Bus/Trolly sides, Outdoor and digital banner advertising for Disney Family Museum in San Francisco

c l i e n tD I S N E Y

Angels D O U B L E P A G E M A G A Z I N E A D V E R T S !Announcing new product and store opening

c l i e n tV I C T O R I A ’ S S E C R E T

Various C A M P A I G N D E S I G N !Arts performance series design, brochures, advertising, environmental, direct

c l i e n tA R T S B R O O K F I E L D

SEPTEMBER 4 - OCTOBER 4

8AM –7PM, D

AILY

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Corporate/Various A D V E R T I S I N G | P R E S E N T A T I O N !Annual presentation stage design and internal launch advertising campaigns

c l i e n tG E

M U S I C P A C K A G I N G

A R T D I R E C T I O N A N D D E S I G N

Stone Sour C D P A C K A G E D E S I G N | I M A G I N G !Art Direction, design and imaging for concept album in 2 volumes, when combined create a 3D house

c l i e n tR O A D R U N N E R R E C O R D S

Burlap To Cashmere C D P A C K A G E D E S I G N | M E R C H A N D I S E | I M A G I N G

c l i e n tS O N Y M U S I C

Tori Amos C D P A C K A G E D E S I G N | M E R C H A N D I S E | I M A G I N G

c l i e n tD E U T S C H E G R A M M O P H O N

Tori Amos Flavor

THE REMIXES

thirtysecondstomars C D P A C K A G E D E S I G N | M E R C H A N D I S E | I M A G I N G

c l i e n tV I R G I N R E C O R D S

Elisa C D P A C K A G E D E S I G N | M E R C H A N D I S E | I M A G I N G

c l i e n tD E C C A R E C O R D S

C D P A C K A G E A R T D I R E C T I O N | D E S I G N | I M A G I N G

c l i e n t sV A R I O U S

P H O T O - I L L U S T R A T I O N

P H O T O - I L L U S T R A T I O N A N D I M A G I N G F O R A V A R I E T Y O F C L I E N T S

P H O T O - I L L U S T R A T I O N F O R E L E C T R O N I C S A D C A M P A I G N A N D P A C K A G E

c l i e n tK Y O C E R A

P H O T O - I L L U S T R A T I O N F O R S H O E L A U N C H A N D M O B I L E A P P L I C A T I O N R E L E A S E

c l i e n tN I K E

P H O T O - I L L U S T R A T I O N F O R S P O R T S A P P A R E L L A U N C H

c l i e n tZ A M B E Z I

I M A G I N G F O R L U X U R Y G O O D S C L I E N T S

c l i e n t sV A R I O U S

C H A N E L , D I O R , F E N D I , G U C C I , P I E R R E H A R D Y , P R A D A

Over 400 pieces of art, original typography, patterns and logos for global usage on all X Games product, including snow and skateboards, apparel, bikes and more

c l i e n tE S P N

X G a m e s G L O B A L L I C E N S I N G T O O L K I T

LUXURY/SPIRITS/BRAND Mercedes Remy Martin Moët and Chandon Russian Standard Vodka Regent Hotels Iceland Spring Coca-Cola FASHION & BEAUTY Sephora Burberry Victoria's Secret Moschino Salvatore Ferragamo SPORTS Nike ESPN/X Games Asics Obermeyer !!!!!!!!!!!

ENTERTAINMENT Disney Nickelodeon Sirius Satellite Radio Virgin Records Universal Records Atlantic Records RCA Records Roadrunner Records Sony Music Capitol Records Ultra Records Downtown Records Island/Def Jam Geffen Records T E C H N O L O G Y Kyocera Sonim LinkedIn Tunebug P U B L I S H I N G & E D I T O R I A L Simon & Schuster Condé Nast Glamour Radar Magazine

C R E A T I V E P A R T N E R T H E C O N S P I R A C Y F O U N D E R O F E C H O D E S I G N L A B

!6 4 6 . 7 0 3 . 1 8 7 0 | sean@echodesignlab.com

www.echodesignlab.com | www.theconspiracynyc.com !

Sean Mosher-SmithC R E A T I V E D I R E C T O R