Social Media Marketing StrategyWriting Services

The goal is a lead generation.

So do we want to connect with more potential customers and grow customer base?

Target audience are students, graduating students, employment services offices from US, etc.

Content should be entertaining and educational.

Company voice is conversational, smart and friendly. Tone of voice should make target audience feel comfortable.

WHAT

HOW

Develop a content marketing calendar:

• 7 posts per week;• Posting time is 1-4 p.m.• Identify content for each post : 3 - educational, 3 - entertaining, 1 - other.

Writing business isn’t just about making successful sale.

Our page is the perfect place to help them make connection.

Example of a recent fundraising post. Everyone will like post about donation, monetary gift to a specific organizations.

HOW

Share content that shows your company’s personality.

•Share funny photos (catch your attention) •Share educational pictures •News Stories•Put blog posts on Facebook• Sales and special events

They take advantage of that attention by making the caption catchy, subtly promoting the company's service and including a call to action.

Post something humorous (in a good taste).

HOW

Education content

Ten of the greatest books ever written available to download for free…

1. The Picture of Dorian Gray – Oscar Wilde ….

Teaching English : How to Write an Essay

http://www.youtube.com/watch?v=C9nq886mOjA&feature=channel

HOW

Create relations with new customers by listing an Offer, where we give away something free.

1. Create bonus system for clients.

2. Calls to submit

3. FREE submission tips and recommendations

New design for Facebook Cover PagesDesign of cover pages is an important part of a business’ Facebook strategy.

Overlay images and text, repeat the name of the company

HOW

Facebook cover pages do have some elements that can be incorporated for maximum effect:•Use color and photos•Integrate your profile picture into your cover•Incorporate a call to action

HOW

HOW

Monitor responses and track results

Fine Tune Campaign

Listen, Monitor, Analyze

Design message and content

Publish and Amplify

Listen for effectiveness

choice & change

Figure 1. SMM Lifecycle

Thanks!

Recommendations :

•Use Advertising on Facebook•Create promo and sales for clients in FB•Cooperate with copywriters for promoting the official group. They can send, post funny photos, recommendations, invite friend, etc.