Total seen monthly circulation: + 23,380,802Total seen circulation year to date: + 290,034,162

September 2015 brand editorial:

Bike / PerformanceBicyling Mag - Overtake - 288,631BikeRadar - Squad MTB - 2,500,000 Cyclocross Mag - Overtake - 6,500Feed The Habit - PivLock Arena Max - 39,000 Houston Chronicle - PivLock Asana - 603,694Hu�ington Post - Squad MTB - 3,038,735 Peloton - PivLock Arena Max - 40,000PinkBike - Forefront, Overdrive - 1,720,954PinkBike - Interbike Coverage - 1,720,954PinkBike - Interbike Dirt Demo - 1,720,954The Radavist - Forefront - 58,833San Francisco Chronicle - PivLock Asana - 950,552The Manual - Forefront - 87,448VitalMTB.com - Squad MTB - 1,136,629VitalMTB.com - Women’s Collections - 1,136,629

Press Contact: Kate Gaeirkate@akimbopr.com | 206.334.0863

ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group.

SunglassesOutside Buyer’s Guide - Tioga - 691,305KSL.com - Guide’s Choice - 4,761,676VCPN - Outlier - 37,086VCPN - PivLock series - 37,086

SnowFreeskier - I/O Women’s, Vantage, I/OX - 691,894Outside Buyer’s Guide - Vantage - 691,305SKI Magazine - I/O, W’s Pointe - 385,583Snowboard Magazine - I/O 7, Pivot, Squad - 860,038 TransWorld Snowboarding Gear Guide - Squad, Pivot - 87,658TransWorld Snowboarding - Squad, Pivot - 87,658

FishingWall Street Journal - ChromaPop - 3,918,947

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THE PRODUCT COLLECTION

riders_ DENIZ CINEK

DBK + SHAYNE POSPISIL

photo_ DOMINIC ZIMMERMANN

location_ HOCH-YBRIG, CHE

SEPTEMBER 2015DISPLAY UNTIL OCTOBER 31, 2015 | SNOWBOARDMAG.COM

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NATEDESCHENESSenior Editor

EDITORS’ PICKS

01 YES. PYL 159 | $549.00yesnowboard.comOne of my favorite boards of all time. It opens your eyes to a new way of riding soft snow and gives you good style, guaranteed.

02 NOW Overdrive | $429.00now-snowboarding.comTurning is big these days. Thanks for letting me know. These make your board turn differently than other bindings. I’m going to film it.

03 Burton Driver X | $399.95burton.comThey’re stiff, but break in nicely. If you ride a lot and don’t want to go through two pairs of boots a year, these are the ones.

04 Homeschool Heavy Days Pants | $374.95

05 Homeschool Universe Jkt | $429.95 homeschoolouterwear.comTheir stuff is so solid; I’m actually still wearing Homeschool outerwear from four years ago. I may get into the 2012 stuff this season. That puts this kit on deck for 2024.

06 BCA Tracker DTS | $239.95backcountryaccess.comAn affordable transceiver that’s quickly become the industry standard.

07 Smith i/O7 | $199.00 – 259.00smithoptics.comNo gimmicks for me. I’m down for goggles that fit, don’t fog and don’t make me look like a freak.

08 Jones Higher 30L RAS Pack | $219.00jonessnowboards.comIt’s got a built-in insurance policy and enough room for a day’s worth of supplies. What more do you want?

09 Dakine Excursion Glove | $90.00dakine.comThe only condition these don’t work in is the one where you drive off with them on the roof of your car, as I like to do at least once a year.

10 G3 SpadeTECH Shovel | $59.95genuineguidegear.comLight and durable, it’s an investment that will last for years.

11 G3 240 SpadeTECH Probe | $54.95genuineguidegear.comSee above.

12 Sierra Smoke Shack Hat | $20.00sierrasmokeshack.comOwned and operated by yours truly, Sierra Smoke Shack has a selection of smoked trout and salmon perfect for refueling in the backcountry. We also have merch to shade your face.

Photos: Brandon Parrish

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Electric Mashman Helmet | $150.00

Rig Goggle | $160.00

electriccalifornia.com

Motorcycles are cool. For those

into being cool, but not brain

injuries, Electric gives you the

Mashman. Pair the low profile,

moto-inspired lid with the

seamlessly helmet-ready Rig

Goggle and people will know you

ain’t no nerd — you’re just smart.

Smith Pivot Helmet | $120.00

Squad Goggle | $80.00

smithoptics.com

Launched in 2013, Owner

Operator is a relatively new

DIY operation, while Smith is

a global powerhouse in optics

celebrating its 50th anniversary.

What the two have in common

is manufacturing. Both are made

in the United States and take

pride in producing product of

uncommon quality — like this

helmet and goggle combo

from Smith bearing Owner

Operator branding and style.

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