Smith Optics - Global Editorial Coverage Report - Q2 2014

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Smith Optics Global Editorial Coverage Report 2 nd Quarter 2014

description

Highlights of Smith Editorial Coverage from around the world. USA, EU, New Zealand, Japan & Korea.

Transcript of Smith Optics - Global Editorial Coverage Report - Q2 2014

Page 1: Smith Optics - Global Editorial Coverage Report - Q2 2014

Smith Optics Global Editorial Coverage Report

2nd  Quarter  -­‐  2014  

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United States Highlights

2nd  Quarter  -­‐  2014  

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Title:  Men’s  Health  Issue  /Country:  April  /  US  Product  Featured:  Vantage  /  Vice  Monthly  Circula8on:  2,491,819  

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Title:  Outside  Magazine  Issue  /Country:  April  /  US  Product  Featured:  Touchstone  ChromaPop  Monthly  Circula8on:  675,000  

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Title:  Powder  Issue  /Country:  April  /  US  Product  Featured:  Mt.  Shasta,  I/OS  Archive    Monthly  Circula8on:  339,752  

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Title:  SKI  Issue  /Country:  April  /  US  Product  Featured:  Gibson  Monthly  Circula8on:  455,438  

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Title:  PinkBike.com  Issue  /Country:  April  /  US  Product  Featured:  Fuel  v.2  Sweat-­‐X  Goggle  Monthly  Circula8on:  1,847,054  

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Title:  Self.com  Issue  /Country:  May  /  US  Product  Featured:  Pivlock  V2  Monthly  Circula8on:  4,238,164  

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Title:  Men’s  Journal  Issue  /Country:  May  /  US  Product  Featured:  Forefront  Helmet  Monthly  Circula8on:  3,646,000  

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Title:  RunnersWorld.com  Issue  /Country:  May  /  US  Product  Featured:  Lowdown  ChromaPop  Monthly  Circula8on:  2,144,735  

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Title:  FastCompany.com  Issue  /Country:  June  /  US  Product  Featured:  Forefront  Helmet  Monthly  Circula8on:  14,907,344  

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Title:  Wired.com  Issue  /Country:  June  /  US  Product  Featured:  Lowdown  ChromaPop  Monthly  Circula8on:  12,102,110  

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Title:  Outside  Magazine  Issue  /Country:  June  /  US  Product  Featured:  PivLock  Overdrive,  Forefront    Monthly  Circula8on:  675,000  

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Title:  Gizmodo    Issue  /Country:  June  /  US  Product  Featured:  Forefront  IDEA  Award  Monthly  Circula8on:  16,474,077  

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Title:  Salt  Water  Sportsman  Issue  /Country:  June  /  US  Product  Featured:  Dockside  ChromaPop  Monthly  Circula8on:  138,000  

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Title:  Cabela’s  Journal  Issue  /Country:  June  /  US  Product  Featured:  ChromaPop  Monthly  Circula8on:  120,000  

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New Zealand Highlights

2nd  Quarter  -­‐  2014  

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Title:  Ski  and  Snow  Issue  /Country:  May  /  NZ  Product  Featured:  Helmet  &  Goggle  Print  Circula8on:  18000  Web  Monthly  Impressions:  

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Title:  NZ  Snowboarder  Issue  /Country:  May  /NZ  Product  Featured:  I/O7,  Squad,  Maze  Print  Circula8on:  9000  Web  Monthly  Impressions:  

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Title:  Manual  Magazine  Issue  /Country:  May  /  NZ  Product  Featured:  Lowdown,  Mt.  Shasta,  Maze,    

 Holt,  I/OX,  Vice  Print  Circula8on:  7500  Web  Monthly  Impressions:    

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Title:  NZ  Skier  Mag  Issue  /Country:  May  /  NZ  Product  Featured:  Helmet  &  Goggle  Print  Circula8on:  8000  Web  Monthly  Impressions:  6500  

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Title:  Wilderness  Magazine  Issue  /Country:  May  /  NZ  Product  Featured:  I/O,  Variance,  Mastermind  Print  Circula8on:  16000  Web  Monthly  Impressions:  7500  

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Mexico Highlights

2nd  Quarter  -­‐  2014  

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Title:  Caras  Sport  Issue  /Country:  March  Product  Featured:  Smith  Opdcs  Marvin  Print  Circula8on:  95,000  

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Title:  Glits.mx  Issue  /Country:  June  17  Product  Featured:  Smith  Opdcs  Evo  Web  Monthly  Impressions:  23,000  

hfp://www.glits.mx/blog/eco-­‐chic/lentes-­‐ecologicos-­‐smith-­‐opdcs  

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Title:  pequenasjoyas.com  Issue  /Country:  June  1  Product  Featured:  Smith  Opdcs  Web  Monthly  Impressions:  8,900  

hfp://www.pequenasjoyas.com/2014/06/las-­‐marcas-­‐de-­‐safilo-­‐en-­‐ss2014.html  

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EU Highlights

2nd  Quarter  -­‐  2014  

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Title:  JOY  Issue  /Country:  April  /  Germany  Product  Featured:  Cornice  /  sunglasses  Print  Circula8on:  280.000  Price/Page:  €  27.000,-­‐  

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Title:  KURIER  Freizeit  Issue  /Country:  2014-­‐05-­‐17  /  Austria  Product  Featured:  Marvine  /  sunglasses  Print  Circula8on:  265.508  Price/Page:  €  4.500,-­‐  

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Title:  Tirolerin  Issue  /Country:  May  /  Austria  Product  Featured:  Cornice  /  sunglasses  Print  Circula8on:  213.000  Price/Page:  €  3.800,-­‐  

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Title:  Tirolerin  Issue  /Country:  May  /  Austria  Product  Featured:  Cheetah  /  sunglasses  Print  Circula8on:  213.000  Price/Page:  €  3.800,-­‐  

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Title:  Tirolerin  Issue  /Country:  May  /  Austria  Product  Featured:  Mt.  Shasta  /  sunglasses  Print  Circula8on:  213.000  Price/Page:  €  3.800,-­‐  

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Title:  ICON  –  Welt  am  Sonntag  Issue  /Country:  May  /  Germany  Product  Featured:  Marvine  /  sunglasses  Print  Circula8on:  400.850  Price/Page:  €  24.350,-­‐  

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Title:  FIT  FOR  FUN  –  ONLINE  Issue  /Country:  2014-­‐05-­‐26  /  Germany  Product  Featured:  Mastermind  /  sunglasses  Web  Monthly  Impressions:  830.000  

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Title:  The  Red  Bulledn  Issue  /Country:  June  /  Austria  Product  Featured:  Approach  /  sunglasses  Print  Circula8on:  1.092.324  Price/Page:  €  34.900,-­‐  

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Title:  Bikeboard.at  Issue  /Country:  2014-­‐06-­‐26  /  Austria  Product  Featured:  Overtake  helmet  Web  Monthly  Impressions:  1.177.852  

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Title:  JOY  Issue  /Country:  June  /  Germany  Product  Featured:  Lowdown  /  sunglasses  Print  Circula8on:  280.000  Price/Page:  €  27.000,-­‐  

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Title:  JOY  Issue  /Country:  June  /  Germany  Product  Featured:  Lowdown  /  sunglasses  Print  Circula8on:  280.000  Price/Page:  €  27.000,-­‐  

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Title:  365Mountainbike.it  Issue  /Country:  June  /  Italy  Product  Featured:  Overtake    Web  Monthly  Impressions:  127,000  

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Title:  MEN’S  HEALTH  Issue  /Country:  May  /  France  Product  Featured:  Pivlock  Overdrive  Print  Circula8on:  76  353  ex  

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29 MAI 2014

Presse Internet

Title:  SPORT&STYLE.FR  Issue  /Country:  29th  May  /  France  Product  Featured:  Marvine  Web  Monthly  Impressions:  771,120  

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02 JUIN 2014 Presse Internet

Title:  FREQUENCEOPTIC.FR  Issue  /Country:  JUNE  /  France  Product  Featured:  Archive  collecdon  Web  Monthly  Impressions:  383,150  

hfp://www.frequenceopdc.fr/voir-­‐toutes-­‐les-­‐videos/videos/viewvideo/1095/communicadon/smith-­‐opdcs-­‐regarde-­‐vers-­‐le-­‐passe.html    

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30 JUIN 2014

Presse Internet

Title:  MONTAGNETV.COM  &  TV  channel  Issue  /Country:  June  /  France  Product  Featured:  Forefront  Helmet  Web  Monthly  Impressions:  106,029  

hfp://www.montagnetv.com/programmes/video/x2063b0/la-­‐norma-­‐aussois-­‐emission-­‐01-­‐saison-­‐02-­‐freewheels-­‐2014    

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Korea Highlights

2nd  Quarter  -­‐  2014  

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Title:  Outdoor  Issue  /Country:  April/  Korea  Product  Featured:  Pro-­‐Rider  Print  Circula8on:  30,000  Web  Monthly  Impressions:  100,000  

hfp://www.outdoornews.co.kr/    

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hfp://www.outdoornews.co.kr/     Title:  Camping  

Issue  /Country:  April  /  Korea  Product  Featured:  Lowdown  Print  Circula8on:  30,000  Web  Monthly  Impressions:  100,000  

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Title:  Men’s  Health  Issue  /Country:  May  /  Korea  Product  Featured:  V2  Print  Circula8on:  100,000  Web  Monthly  Impressions:  200,000  

   hfp://e-­‐menshealth.design.co.kr/  

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Title:  Men’s  Health  Issue  /Country:  May  /  Korea  Product  Featured:  Master  Mind  Print  Circula8on:  100,000  Web  Monthly  Impressions:  200,000  

   hfp://e-­‐menshealth.design.co.kr/  

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Title:  Ride  Magazine  Issue  /Country:  June  /  Korea  Product  Featured:  V2  Print  Circula8on:  Web  Web  Monthly  Impressions:  300,000  

hfp://ridemag.co.kr/

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Title:  Travie.com  Issue  /Country:  June  /  Korea  Product  Featured:  Lowdown  Print  Circula8on:  100,000  Web  Monthly  Impressions:  200,000  

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Title:  Bicycle  Life  Issue  /Country:  June/  Korea  Product  Featured:  Delano  Print  Circula8on:  50,000  Web  Monthly  Impressions:  70,000  

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Japan Highlights

2nd  Quarter  -­‐  2014  

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Title TRANSWORLD  JAPAN Issue/Country April  /  Japan  

Product  Featured TOWNSEND  MATTE  BLACK

Print  Circuladon 100,000

Sport Snowboard

Page 54: Smith Optics - Global Editorial Coverage Report - Q2 2014

Title SURF  &  SNOW  (  WEB  ) Issue/Country April  4th  /      Japan Product  Featured GOGGLES  &  HELMETS Print  Circuladon 7,823,000  hits Sport SKI  &  SNOWBOARD

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Title LANDNE Issue/Country APRIL  /  Japan Product  Featured Sunglass  /  No.8  &  No.5   Print  Circuladon 120,000 Sport OUTDOOR

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Title CYCLE  SPORTS Issue/Country May    /  Japan Product  Featured Sunglass    SWING  White/Blue   Print  Circuladon 200,000 Sport ROAD  BIKE

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Title Bravoski Issue/Country May  /  Japan Product  Featured Helmets  &  Goggles   Print  Circuladon 70,000 Sport Ski

Page 58: Smith Optics - Global Editorial Coverage Report - Q2 2014

Title CYCLE  SPORTS Issue/Country June    /  Japan Product  Featured Sunglass    SWING  White/Blue   Print  Circuladon 200,000 Sport ROAD  BIKE

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Title PEAKS Issue/Country June  /  Japan Product  Featured Sunglass  /  SWING  WHITE/BLUE Print  Circuladon 150,000 Sport OUTDOOR

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Title Soto Issue/Country June  /  Japan Product  Featured Sunglass  /  AB5  BLACK Print  Circuladon 50,000 Sport OUTDOOR