SMG Success Story
Transcript of SMG Success Story
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8/9/2019 SMG Success Story
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YammerenabledallofSMG
tohavereal-timeinteractionwithourglobalportaltour
attendees.Wewereableto
participatewhilenotactually
attendingthemeetings.
-MohanRenganathan,VP,GlobalDigitalDirector,
MediaVest
SMGactivelydemonstratedourleadershipinthe
socialnetworkingspaceandcommitmenttoopen
sourceknowledgesharingthankstoYammer.
-SeanFinnegan,ChiefDigitalOfficer,SMG
Connecting the Connectors CustomerStarcomMediaVestGroup(SMG)isoneofthelargestandmostcelebratedbrandcommunicationsandconsumercontact
organizationsintheworld,with110officesin67countries.
SMGs6,200globalmediaprofessionalsbuildcaptivatingconnectionsbetweenconsumersandbrandsforhundredsof
clients,includingmanyoftheworld'smostpowerfulmarketers
suchasCocaCola,P&G,Walmart,andKraft.
Solution
SMGChiefDigitalOfficer,SeanFinneganleveragedYammertokeepemployeesuptodateinrealtimeon
highlevelconversationshappeningaspartofaglobalportaltourwithkeyindustrypartnersGoogle,Yahoo!,Facebook&MSN.SMGersaroundtheworldcouldfollowthetag#portaltourinYammertoreview
meetingupdatesandposequestionsordialoguewithseniormanagementaspartofthemessagethreads.
Results and Benefits
Collectiveemployeeexpertiseisleveraged,surfacingkeyemergingtopics.Meetinghighlightsandactionplansareeasilycapturedviathreadsandsharedgloballyinrealtime.
Employeesfeelengagedandempoweredtobepartofkeymanagementdialogue.In3days,151messagesweresharedwith1,549activefollowers.
Company StarcomMediaVestGrou
Industry Marketing&MediaServi
Employees 6,000+
Location Chicago,IL
Founded 2000
Success Story