SME Digital Power Panel - Social TV
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Transcript of SME Digital Power Panel - Social TV
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SME Digital Power PanelSocialTV | The Battle of 3 Screens
Brought to you bySME Digital and SocialToaster
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Ann GlennDirector of Social MediaSony PicturesTwitter: @urlgrl
Our Panelists
Gabe GoodwinDirector Production Social Media IntegrationESPNTwitter: @GabeTheWP
Jamie KennedyDirector of Social StrategyThe Balancing Act on LifetimeTwitter: @JamieCKennedy
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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Stacey ShepatinCo-author of Social TVSenior Vice President at Hill HollidayTwitter: @bosmediacontent
Our Panelists
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
Submit Your Questions To Be Entered To Win A Copy
of Social TV
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The SME Team
Jason FallsModeratorCEO Social Media ExplorerTwitter: @JasonFalls
Nichole Kelly Girl Behind the CurtainPresidentSME DigitalTwitter: @Nichole_Kelly
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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2012 – When TV Went Social Super Bowl▪ 2.1 million online viewers▪ 12,233 tweets per second
Grammy’s▪ 10,901 tweets per second
when Adele won record of the year▪ “Grammys” mentioned in
over 5 million tweets on Grammy Sunday
Background
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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A 9% increase in buzz equates to 1% increase in ratings. -@NeilsenWire via @jasonfalls #smedigital #socialtv
TweetableSocialTV Stats
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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18-24 year olds watch 27% of all online videos. -
@NeilsenWire via @jasonfalls #smedigital #socialtv
TweetableSocialTV Stats
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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27% of all social networking visitors are 18-24 years old. -@NeilsenWire via @jasonfalls #smedigital #socialtv
TweetableSocialTV Stats
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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40% of smartphone and tablet users use them while watching TV daily,
according to @NielsenWire #smedigital #socialtv
TweetableSocialTV Stats
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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19% say they search for product information. 13% say they search for coupons or deals.
#smedigital #socialtv
TweetableSocialTV Stats
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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43% of ipad owners are using it “all” or “most” of the time while watching TV @NielsenWire
#smedigital #socialtv
TweetableSocialTV Stats
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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41% of ipad users look up info, post and chat about what they are
watching on TV @NielsenWire #smedigital #socialtv
TweetableSocialTV Stats
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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42% of smartphone and tablet users visit social networking sites while
watching TV @NielsenWire #smedigital #socialtv
TweetableSocialTV Stats
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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71% of people have seen a social update about a TV show. 17%
watched a show because of it. via @TVGuide survey #smedigital
#socialtv
TweetableSocialTV Stats
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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Tools like @shazam @viggle @getglue& @socialtoaster are changing the #socialtv game
#smedigital
TweetableSocialTV Stats
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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Analytics tools like @TrendrrTV @Social_Guide @BlueFinLabs
@NetInsights& @NetBase rock #socialtv stats #smedigital
TweetableSocialTV Stats
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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Awesome! @ESPN_FirstTake won Synopsis Sports Media Award for
their #WhenSkipMeetsTebow campaign #socialtv
#smedigital
TweetableSocialTV Stats
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
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Questions
Submit Your Questions To Be Entered To Win A Copy of Social TV
Thanks to our Sponsor
www.socialtoaster.com
Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV