SMCC_ Lennard Sigling Presentation
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Transcript of SMCC_ Lennard Sigling Presentation
![Page 1: SMCC_ Lennard Sigling Presentation](https://reader036.fdocuments.in/reader036/viewer/2022081401/55996f4d1a28ab6c368b4732/html5/thumbnails/1.jpg)
Business Case:
Water AuthoritySocial NewsroomSaves the day
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New company
with a lot of
experience.
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Center for Personal Branding en Online Reputation
Online Monitoring
Personal Brand websites
Social Newsrooms
Integrated
Social Media
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Business Case: Water AuthoritySocial Newsroom
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Goal:
Preservation of the Water authorities
Strategy:
Influence stakeholders
Tool:
Social media news room
Outcome: positive bias towards the
water authorities
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Waterbestendig
= actionsite
Waterschappen
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Monitoring media
Adapt information for own use
Place it on your snr
Share through
social media
Your followers
share & use
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Social newsroom
Requirements
• Interactive
• Open
• Current
• Informative
• Reach out to influencers
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Waterbestendig: actiesite Waterschappen
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Highlights
• Quick time to market
• Actively read by influencers
• Fully integrated on- and offline content
• The water authority is not abolished !
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