Smc columbus - 7.19.11
-
Upload
social-media-club-columbus -
Category
Technology
-
view
510 -
download
1
description
Transcript of Smc columbus - 7.19.11
![Page 1: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/1.jpg)
![Page 2: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/2.jpg)
Sites Engaging Branding | Top Technology | Easy Manageability > Sites that perform & convert visitors to customers
Holistic Web Marketing | Organic + Paid + QOV Metrics > Continually-managed, for traffic and conversion
Connect | Convey | Converse With Audiences > Active dialog that creates a bond and advocacy
![Page 3: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/3.jpg)
The Perfect Storm
The Rise of SEO & Social Media
![Page 4: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/4.jpg)
2008
2009
2010
2011
$13.5
$14.7
$16.7
$19.8
Search Engine Marketing Spending in North America, 2007-2013 (billions)
Source: Emarketer.com, Search Engine Marketing Professional Organization (SEMPO), Marketing 2009
2012 $23.1
2013 $26.1
![Page 5: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/5.jpg)
10.9 Billion
Searches Per Month
![Page 6: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/6.jpg)
From which marketing programs are you shifting budget away and moving it to
your search marketing and/or social media programs
Source: Econsultancy Digital Marketers United, State of Search Marketing Report 2011
53%
29%
22%
21%
20%
18%
16%
15%
14% 12%
![Page 7: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/7.jpg)
Search Engine
Brand Site
Online Retailer
Ask Facebook
57%
20%
18%
3%
When researching branded products online prior to purchase, where would you
begin?
Source: Etailing/PowerReviews Social Shopping Survey 2.0, March 2010
Ask Twitter 2%
![Page 8: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/8.jpg)
SEO
Email & Newsletter
Pay-per-click/search
Behavioral Targeting
53%
39%
32%
27%
Most effective online marketing tactics for generating conversations according to
US senior-level marketing executives, February-March 2009
Forbes, 2009 Ad effectiveness Survey, June 1, 2009
Site Sponsorship 14%
Viral Marketing 12%
Ad Networks 10%
![Page 9: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/9.jpg)
![Page 10: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/10.jpg)
Social + SEO
An ideal marketing
marriage
![Page 11: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/11.jpg)
Silo Marketing Is Dead
![Page 12: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/12.jpg)
Stop working your tactics against each other
![Page 13: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/13.jpg)
Use them to help each other
![Page 14: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/14.jpg)
The Basics
of Search
![Page 15: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/15.jpg)
Don’t obsess over every detail
![Page 16: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/16.jpg)
Instead,
understand the basics...
![Page 17: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/17.jpg)
Keywords
![Page 18: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/18.jpg)
Quality content
![Page 19: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/19.jpg)
Backlinks
![Page 20: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/20.jpg)
Where to get started?
![Page 21: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/21.jpg)
Keywords:
adwords.google.com (free) or spyfu.com (not free)
![Page 22: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/22.jpg)
Develop a content strategy
![Page 23: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/23.jpg)
Link Review:
siteexplorer.search.yahoo.com
![Page 24: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/24.jpg)
Use SEO as your foundation
![Page 25: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/25.jpg)
Source: Rand Fishkin for SEO Moz
![Page 26: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/26.jpg)
So, where does social media come in?
![Page 27: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/27.jpg)
How can social media & SEO
support each other?
![Page 28: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/28.jpg)
Fresh Content
![Page 29: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/29.jpg)
Quality Links
![Page 30: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/30.jpg)
Traffic
![Page 31: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/31.jpg)
![Page 32: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/32.jpg)
Site Traffic Spikes
1st Page Ranking for “blender”
Over 8,000
inbound links!
Social pages rank for brand search
![Page 33: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/33.jpg)
Source: Adam Singer – www.thefuturebuzz.com
![Page 34: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/34.jpg)
3 Ways to
Optimize Your Social Media
![Page 35: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/35.jpg)
![Page 36: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/36.jpg)
1. Keyword Integration
Post title
Categories
Body copy
Anchor text links
URLs
Image, video and alt text
Title tags
2. Post great content regularly
3. Link the recent posts to your homepage
4. Consider the “long tail”
Optimized Blogs
![Page 37: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/37.jpg)
![Page 38: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/38.jpg)
Use blogging tools like Innoblogs to
help you and your team create search
engine friendly content
![Page 39: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/39.jpg)
![Page 40: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/40.jpg)
1. Secure vanity URLs on all profiles
2. Link your profiles to your website
3. Use keywords in your URL that you post (Lose the
“http://t.co/6H47Seh” when possible)
Optimized URLs
Now go Google
“candleistric”
![Page 41: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/41.jpg)
![Page 42: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/42.jpg)
1. Use keywords in all titles (Facebook, YouTube, LinkedIn, Flickr, etc.)
2. Use keywords in “About” area across
all social profiles
Optimized Profiles and Updates
![Page 43: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/43.jpg)
Last Thing
5. Data
![Page 44: Smc columbus - 7.19.11](https://reader033.fdocuments.in/reader033/viewer/2022051411/54635ed3b1af9f92238b5444/html5/thumbnails/44.jpg)
Write quality
content. Without it, all these tips are a waste.