Smartphones as the Next Frontier in Medical Imaging, EMRs and Telemedicine
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Smartphones as the Next Frontier in Medical Imaging, EMRs and Telemedicine Tobin Arthur, President, Cureus John Steuart Managing Director, Co-Founder Claremont Creek Ventures
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Physicians today use their smartphones 5 times a day on average and these smartphones are another form of clinical decision support that is freeing up their time and allowing these doctors to give healthcare from anywhere. It’s an amazing time to be a doctor and all of us in the digital healthcare group at Claremont Creek Ventures are on top of these emerging trends.
Transcript of Smartphones as the Next Frontier in Medical Imaging, EMRs and Telemedicine
Smartphones as the Next Frontier in Medical Imaging, EMRs and Telemedicine
Tobin Arthur, President,
Cureus
John Steuart Managing Director, Co-Founder Claremont Creek Ventures
Physicians
work in aWORLD OF DIGITAL
Dominance Source: IQ the innovation lab of GSW
80%of physicians
smartphonescarry
Source: IQ the innovation lab of GSW
favorite
brand?Their
Source: IQ the innovation lab of GSW
52%
25%
18%
Source: IQ the innovation lab of GSW
50% of physicians
smartphonesreferencing
over 5x times aday
Source: IQ the innovation lab of GSW
To:
Look up Rx info
Learnabout newtreatments
Finddiagnosis
Educate patients
Source: IQ the innovation lab of GSW
Now,their screen
biggergettingis
Source: IQ the innovation lab of GSW
30%of docs
iPadsuse
Source: IQ the innovation lab of GSW
28%more
(in the next 6 months)
plan to
Source: IQ the innovation lab of GSW
Physicians in practice
31thanmore
yearsSource: IQ the innovation lab of GSW
Just as likely to
iPadanown
as…
are
Source: IQ the innovation lab of GSW
Physicians in practice
10thanless
yearsSource: IQ the innovation lab of GSW
What Does This All Mean?
Opportunity Galore in mHealth Early Adopters Focus on Non-Reimbursed
Business Models• Wellness: Consumer Pay (Cellscope, Fitbit)• Capitated systems: Kaiser & HMO (Cellscope, Gauss)• Innovative business models and providers (Walgreens,
Doc-in-a-box, Cureus)• Healthcare reform ACOs, outcome based
reimbursement (Tibion)
It’s All About Mobile Apps!
Medical Reference Tools Diagnostic Tools Patient Records Medical Education
Mobile Apps Benefit Patient, Provider and Payor• Better, Faster and Cheaper
Medical iPhone Apps Geared to Consumers, Physicians, Medical Students
But Adoption is Affected By Regulatory And Reimbursement
Other Business Challenges
Adjunct to reimbursement--underlying business models
Apps hoping for subscription feeds from providers and consumers
Physicians "free is not cheap enough" Patients: signal to noise ratio --very expensive
The Medical Publishing Revolution
Publishers Failed
Replicate print over web
Content behind pay-walls – **observe music and newspaper industries
Cureus
Revolutionizing Medical Publishing
Fast, FREE, authors reach millions not thousands We start w/ content, content, content Then address consumption – inefficient, fragmented and
sits behind firewalls
• Palo Alto, CA• Start-up (soft launch April 1)• Angel (prominent physicians and tech veterans)• Leverage Scribd (SEO & mobile benefits)• Team of 10 including 2 neurosurgeon founders
Cureus Metrics
Mobile Devices iPhone - 13% of visits iPad – 7% Misc Android – 4%
Browser Landscape Safari – 27% IE – 25%
* 3 years ago IE was 70%+
Design for Mobile
Build once – Cureus Tools• Twitter Bootstrap - responsive design• Scribd - document rendering – device agnostic
0 Second – 5 minute – 15 minute formatting
Mobile & Social are inextricably linked Crowd ➡
Wisdom for physicians (what’s important to know)
www.cureus.com
Medical knowledge for the world
QUESTIONS AND ANSWERS!
