Smartphones: A New AgePrepared by Erik WainmanFILM 260

Gilles Lambert, Unsplash

The Game Plan“It’s really hard to design products by focus groups. A lot of times,

people don’t know what they want until you show it to them”

Steve Jobs, Apple

History

Usage

Market Disruption

Future

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A BriefHistory

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1993Smartphones are introduced 1

2Smartphonenoun • smart·phone • \ˈsmärt-ˌfōn\

a cell phone that includes additional software functions (as e-mail or an Internet browser)

Josh Felise, Unsplash

The iPhone quite literally brought smartphones to the forefront in the world of technology. Never before had there been a device quite like it as it allowed one thing, simplicity. With an easy to use interface the iPhone allowed anyone to use a smartphone with ease, and it is a major reason as to why it dominates the smartphone market 3

2007The iPhone is introduced 1

1.4 MiPhones sold in the first fiscal quarter of its existence 1

Josh Felise, Unsplash

Usage

Benjamin Child, Unsplash

Smartphones are rapidly being integrated into the lives of the general population, and we’re expected to see 2.08 B connected by the end of 2016 4

Alejandro Escamillia, Unsplash

We’re also using our phones more, with the average smartphone user checking their phone over 150 times a day 5

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NUMBERS 6 slightly boring but necessary

81% send or receive messages60% browse the internet (social media, etc.)52% send or receive email50% download apps49% get location based information48% listen to music21% participate in video-chat8% share location

With all this time being spent on our phone, what exactly are we doing?

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With a smartphone user base of this size, it creates endless opportunities for future business concepts.

Let’s take a look at some companies that have monetized off of cutting edge ideas.

Grant McIver, Unsplash

MarketDisruption

Axel Antas-Bergkvist, Unsplash

Mobile Market DisruptionToday, we are seeing companies that would have otherwise not existed without smartphonesThese applications allow users to use their smartphones to make use of unused and profitable assets

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Uber, and Airbnb rely on their user base to grow. So it’s no wonder that they are growing at exponential levels considering the amount of people with smartphones

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UberNumber of Users: 8 million + 7

Uber allows you to use your smartphone to “order” a ride to your current location. The application saves your credit card information so that you do not have to go through the hassle of payment with a regular taxi service. 8

Riku Lu, Unsplash

“Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and 191 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.” 10

AirbnbNumber of Users: 60 million+ 9

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The amazing thing about these companies is that they would have never existed if it were not for the portability of the smartphone

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Future

Chelms Varthoumlien, Unsplash

Future Design Concepts 11

Modular● Broken parts can be swapped out with ease

Multiple Cameras ● 3D imaging will become the new norm

Battery Life● Wireless charging will allow for extended battery life

Biometric Security● Retina scanning utilization

Anthony Delenoix, Unsplash

Future Application Concepts 12

Service Based● Applications will be more service focused (Uber, Airbnb)

One Stop Social Media● Integrated social media interface to display all feeds in one

convenient location

Cards● “Cards” will be the new way to view information - bite sized

curated content stream

Benjamin Child, Unsplash

Citations

1. Reed, B. (2010, June 18). A Brief History of Smartphones. Retrieved June 04, 2016, from http://www.pcworld.com/article/199243/a_brief_history_of_smartphones.html

2. Reed, B. (2010, June 18). A Brief History of Smartphones. Retrieved June 04, 2016, from http://www.pcworld.com/article/199243/a_brief_history_of_smartphones.html

3. Freeman, S. (n.d.). Are You Ready For The 'Uberization' Of The World? Retrieved June 06, 2016, from http://www.huffingtonpost.ca/2015/04/01/uberization-uber-of-everything_n_6971752.html

4. Smartphone users worldwide 2014-2019 | Statistic. (n.d.). Retrieved June 06, 2016, from http://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/

5. Margaret, L. (2015, November 04). Why We're Addicted To Our Smartphones, But Not Our Tablets – Smashing Magazine. Retrieved June 06, 2016, from https://www.smashingmagazine.com/2015/11/why-addicted-smartphones-not-tablets/

6. Duggan, M. (2013, September 19). Cell Phone Activities 2013. Retrieved June 06, 2016, from http://www.pewinternet.org/2013/09/19/cell-phone-activities-2013/

Citations

7. Smith, C. (2016, June 2). How Many People Use Uber and 42 Amazing Uber Statistics. Retrieved June 06, 2016, from http://expandedramblings.com/index.php/uber-statistics/

8. Uber, How To Ride. (n.d.). Retrieved June 04, 2016, from https://www.uber.com/ride/

9. Smith, C. (2016, June 2). 47 Amazing Airbnb Statistics. Retrieved June 06, 2016, from http://expandedramblings.com/index.php/airbnb-statistics/

10. About Us. (n.d.). Retrieved June 04, 2016, from https://www.airbnb.ca/about/about-us

11. Stern, J. (2016, April 6). Smartphones Are Boring: Here's What Happens Next. Retrieved June 04, 2016, from http://www.wsj.com/articles/smartphones-are-boring-heres-what-happens-next-1459963697

12. Adams, P. (n.d.). The End Of Apps As We Know Them - Inside Intercom. Retrieved June 06, 2016, from https://blog.intercom.io/the-end-of-apps-as-we-know-them/

13. All images were retreieved from Upsplash, an open source free to retrieve high quality image website.