Smartphone App Credentials - Always On Message
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AGENCY CREDENTIALS 2010
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Smartphone App Agency Credentials - Q4 2010
Transcript of Smartphone App Credentials - Always On Message
AGENCY CREDENTIALS2010
WHO ARE WE?
AlwaysOnMessage™ specialise in the design, development and implementation of cutting-edge Smartphone applications, specifically for the iPhone, iPad and Android handsets.
Our applications are carefully developed to capitalize on the unique and focused needs of each of our individual clients, creating a Smartphone application presence that will not only complement traditional business models, but etch out new revenue streams, additional audience, and supplemental brand recognition.
WHY MOBILE?
Opinion:Andrew Robertson, chief executive of BBDO: “We are rapidly getting to the point where the single most important medium that people have is their wireless device. It’s with them every single moment of the day. Its genuinely the convergence box that everyone has been talking about for so many years.”
The Facts:
2012 will see total Smartphone shipments outstrip PCsMobile App usage is doubling year on year, with 4 billion+ app downloads to date on the iPhoneThere are approx. 86 million iPhone / iTouch devices within 3 years of launch, compared with 18 million installations of Netscape in a similar time period
CAPABILITIES
PLANNING
Evaluate Brand and/or CampaignMobile TranslationConcept DevelopmentPlatform Identification
IMPLEMENTATION
Project ManagementPrototypingDesignDevelopment
DELIVERY
MarketingAudience GenerationApp Store RankingsHype & Pre-launch
IMPROVEMENT
Campaign ReportingAnalyticsRevisionsMeasurement
MOBILE LIFECYCLE
SOME OF THE COMPANY WE KEEP
CASE STUDY / BRUNO, UNIVERSAL PICTURES (RALPH)
THE CHALLENGE
Drive box office ticket salesPolarise opinion and further the debate0 marketing budget to launch project
THE SOLUTION
An iPhone App aimed at core market with an array of viral features launched worldwide
THE RESULTS
400,000 downloads over 3 days pushing Bruno into the top downloaded entertainment app across 20 countriesA 30% increase in online chatter with a polarised opinion
CASE STUDY / GLENFIDDICH DISTILLERIES (JPMH)
THE CHALLENGE
Capture opinion during distillery toursPerform email capture for mailing list
THE SOLUTION
A mounted iPad App allowing people to rate the tour, present feedback & further the experienceA register to win promotion of exclusive merchandise powered through the App
THE RESULTS
Ongoing, with initial usage at 500+ captures of data per week
CASE STUDY / BIG YELLOW SELF STORAGE (CHI)
THE CHALLENGE
Educate a new and young audience to the Big Yellow brandMake users critically aware of cubic space to validate Big Yellow USP’s
THE SOLUTION
5 iPhone Apps including a room planner, box archiver, paint calculator, unit converter and store locatorViral features throughout powered by Twitter, Facebook and Email
THE RESULTS
5,000 new users exposed to brand within target marketAverage usage per user currently 10 mins+
ANY QUESTIONS?
Peter Swain, Managing Director UK: 0845 838 1931INT: +44 117 3700 893
