Smart Watch: a business model
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Transcript of Smart Watch: a business model
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Smart
watch
Inez
Rihui
Anam
Waqas
Dexin
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Agenda • Introduction
• Customer Selection
• Value Proposition
• Value Capture
• Scope of Activities
• Strategic Control
• R&D suggestions
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Evolution of Smartwatch
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Smartwatch Computerized wristwatch
Calls, camera , games,
compass , GPS
calculator,
apps.
Upcoming wearable tech industry
Samsung, Sony, Pebble
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Smartwatch:
Building on Smartphone
Upcoming
Wearable
technology
Saturated Market
Declining Usage
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Samsung Gear
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Specs and Features
• Display (41.4mm)
• Camera 1.9 Megapixel
• MP4HD(720p)
• Playback & Recording
• Bluetooth®
• Accelerometer
• Gyroscope
• Memory 4GB + 512 MB (RAM)
• Dimension 36.8 x 56.6 x 11.1 mm
• 73.8g
• Battery Li-ion 315mAh
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Featured Apps
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Customer Selection
Sports / Athletes Medical / Elderly
Education / Youth Travel / Adventure
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Value Proposition
(Elderly) Wearable
Intelligent alert system
Heart attacks
Parkinson disease
Sudden falls
On-the-go care
Health monitor
(heart beat, hydration - > backlogs)
Medicine reminders
Dietary consumption warnings
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Value Proposition
(Sports)
Wearable (ergonomic)
Waterproof
Athlete performance feedback
Instant & real-time
Intelligent & integrate-able to gestures
Monitor & keep track
Dynamic training enhancer
Audio-based, On-the-fly coach suggestion
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Value Proposition
(Adventurers / Travelers)
Long Battery Life
Weather-Proof
Water Activities
Instant Information Retrieval
Comprehensive Traveller Tools
Handsfree
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Value Proposition
(Youth)
Instant Notifications
Social media
Instant Accessibility of Functions
Music
Camera
Weather-Proof
Always Attended
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Existing
Solutions
All in one.
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Value Capture
Samsung
GEAR Watch
Travelers
Medical
Sports
Youth
$300
Partner Institutions
exposure
Commission / referral
App Developers
Development platform & license
commission
Data
Specialized apps
Service
Monthly subscription
Travelers
Medical
Sports
Samsung App Developers
Partner Institutions
GEAR Watch
Service
$300
Data
exposure
Commission / referral
Specialized apps
Monthly subscription
commission
Development platform & license
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Scope
of
Activities
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In-house manufacturing
@ Giheung, Korea
R & D
Collaboration with App
developers
Marketing: Partnerships,
Ads, Endorsement &
Sponsorship
Distribution: both Samsung & third party
outlets
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Strategic
Control
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Strategic Control
Patents on flexible displays, design etc. Samsung App store
Partner with Hospitals to encourage patients to use
device for health monitoring
Early market capitalization by
targeting all major sectors. Create high
switching costs.
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R & D
suggestions
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• Flexible screen: wearable fashion accessory
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• Smartwatch as an independent device
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• Solar energy as a possible source of charging
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• Graphene as a battery alternative
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• Compatibility with all Android devices
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R&D Marketing
& Sales Manufacturing Direct sales Subscription
Fees
Commissions
/ Referrals
Athletes
Elderly
Youth
Travelers
Institutions: 1) Sports Associations 2) Hospitals
3) Schools 4) Travel Agencies
App
Developers
Telcos
Patents
Technical
Support
Specialized
Applications
R&D
SDK Development
Handsfree
User
Friendly
GPS Navigation
Telcos
Samsung &
3rd Party
Distribution
Lightweight
Operates
Applications
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Questions?