Welcometo our presentation

Presentation on Creating and Managing a Small Business

Submitted to:MD. ASIF NAWAZLecturerDepartment of Banking & InsuranceUniversity of Dhaka

Group Profile

No. Name ID1. Arman Hossain2. Aminul Islam3. Sadia Afrin4. Shovon Hira5. Tripti Rani

Ghosh6. MD Shahjalal

Smart T-Shirt (Custom Printed T-Shirts)

Our Comapany Name is

Company Overview

Smart t-shirt has been formed as a LLC company.

The company will offer customers a variety of options for creating their own custom shirts

We will use their printer sublimation technology that allows a computer image to be applied to a shirt in a high quality.

The company is founded by Arman Hossain and Aminul Islam jointly.

Market Analysis Summary: Smart T-Shirt has segmented the

market into two groups, organized by the type of product that they purchase.

The first group is customers that desire an already created graphic image to be placed on the their shirt.

. The second group are those that prefer custom artwork to be placed on their shirt.

Market Segmentation:

Smart T-Shirt has segmented their market into two distinct groups.

The two segments are grouped by the type of product they chose.

It is a fairely accurate generalization.

Target Market Segment Strategy:

This is important because most of Smart T-Shirt’s products are T-shirts and younger people tend to wear them frequently.

T-shirts are particularly popular at music events.

Smart T-Shirt will provide a form of expression, allowing each customer to choose what aesthetic or idea they want to communicate.

Lastly, the business will be located in Dhaka which has a large amount of density of population.

There are many music and other venues that cater to Smart T-Shirt's demographic.

Service Business Analysis:

The T-shirt design industry is a primarily brick and mortar based industry.

The customer chooses which one they want and a T-shirt is made.

it is not cost effective to produce in small lots.

Competition and Buying Patterns: Smart T-Shirt has identified three

competitors, two are local companies, the third is an Internet-based shirt designer.

This local competitor specializes in silk-screening. 70% of their business is silk-screening with the remaining 30% sublimation. 

This company only uses pre-existing designs for their silk-screening and for sublimations.

They do fairly good work but are rigid regarding custom work.

This is an Internet-based retailer that primarily offers computer sublimations.

Strategy and ImplementationSummary

Smart T-Shirt will leverage their two competitive edges to quickly gain market share.

The marketing campaign will emphasize the ability to completely customize a shirt.

Youth events and student groups will be targeted.

 

Sales Strategy:

The sales strategy will emphasize the fact that ordering a shirt from Smart T-Shirt is a very easy and pleasing experience.

The sales effort will work on the

continual development of the website, the main tool used for ordering.

there are so many choices available that it could become daunting to the customer.

The website embraces the philosophy of making the experience so easy and pleasing that the customer comes back to buy more.

Smart T-Shirt will also rely on other factors to help boost sales.

One of them is exemplary customer service.

Marketing Strategy

Smart T-Shirt will run ads in several teen/young adult magazines whose readership demographics are similar to Smart T-Shirt's.

Many different events will be sponsored as a means of increasing visibility.

Personnel Plan

Business development, finance and high level accounting, customer service, shirt printing

Bookkeeper -- Accounts receivable and payable

Independent contractor -- Graphic artist

Conclusion

At last our Smart t-shirt company is promised to give the best quality product to its customers.

We can assure our customer that we can deliver the desired product of customer to their doorstep.

 

Thank You