SMART PARK, INNOVATION STARTS WITH A SPARK

DESIGN FOR INNOVATION @ SPARK REPLY

smartpark.reply.com

The innovation challengeWith today’s markets changing at warp speed, no existing business believes it has a future without a strong focus on innovation. Innovation is no longer an option for companies, it has become a business imperative. As technology, competition, company organization, customer needs and expectations are becoming more and more complex, the innovation challenge is to create real value both for the company and for its customers and community.

Sustainable innovation in your companyAt Spark Reply we support our customers in

seizing the opportunity to create and enable sustainable innovation. We consider innovation to be a limitless resource, valuable to business as it drives operational efficiency and additional revenue. To make it happen, we challenge our clients to define goals and performance objectives for innovative projects and pilots aimed at boosting effectiveness and outcomes, thus ensuring the long- and short-term sustainability of innovation activities. In this way, the less innovative corporate environment can also embrace the change by using a collaborative ‘lead by example’ strategy and demonstrating positive impacts to all stakeholders.

DESIGN THINKING At Spark Reply we go beyond the hype of the name, truly embodying the Design Thinking protocol in order to provide solutions for any challenge our client is facing. We are method experts, working together with our client to drive meaningful change.

Identify a point of view based on user needs, insights or problems to

be solved.

Brainstorm and come up with as many creative solutions as possible.

Build a representation

of your ideas to show

to others.Share the prototyped ideas with your original users for feedback.

Get to know the audience you are designing for, through observation and interviews.

DESIGN FOR INNOVATION

SMART PARKSmart Park is the innovation hub set up by Spark Reply, the Reply Group company that focuses on the design of innovative services, drawing on digital experiences and exploiting the potential of the Design Thinking approach.

Smart Park is where design, technology and business interact.

Smart Park boosts entrepreneurship and innovation within your company. By visiting the Smart Park, you can experience the Design Thinking method: you will be in touch with professionals who can support your company in exploiting technology and finding feasible solutions to grow your business.

Smart Park helps you transform good ideas into growth opportunities.

smartpark.reply.com

SPARK REPLY is a Reply Group company that focuses on the design of product-service experiences. Through rapid prototyping we help companies turn great ideas into successful solutions in order to accelerate entrepreneurship and innovation. We combine business, technology and design talents to bring physical and digital innovation to life and solve even the toughest growth challenges. The Spark Reply headquarters are in the Smart Park, the experience innovation hub based in Milan, and host the Smart Academy, a knowledge and education partnership created in conjunction with POLI.design, Consortium of the Politecnico di Milano.

www.reply.com