Manuela ZoninseinCEO, Founder

mz@smartaganalytics.com+86-13331052075/+1-9199755182

www.smartaganalytics.com

SAA: the premier information resource cataloguing global agritech demand &

supply

China aims to spend $914B by 2015 to modernize its

antiquated, small-scale, unsustainable agriculture

system*

Foreign companies & investors desperately want a piece of the action BUT need help to find, evaluate or finance

the opportunities

To accomplish this they will need foreign

technology, know-how, products, and capital

*CCP 948 Program for 2011-2015

Global Trade in Agritech

$100B+

First prove our model in China, then expand globally for horizontally-integrated BI

service

DATABASE DEMO

Market roll-out: build brand, revenue, data and client channel data for each subsequent client target

Now

 Agritec

hOnline Update

dLocal Databas

eEase of

UsePrice

             

Business Information Services

Consulting Services

Research Institutes,

Gov’t Agencies

SAA leads the pack

Market TractionParallel Revenue Streams

1) News + Data Distributors:•Dow Jones, DataLayers (signed) •Capital Vue, Bloomberg, ThomsonReuters (pipeline)

2) Industry Subscribersa) Agritech Suppliers:•Wild Blue Exports (signed)

b) Agritech Investors:•Global Acceleration Partners (signed)•Equinox Energy Partners (pipeline)

Industry Subscription Model

Subscription Basic Plus

Premier

MaxTailore

dAnnual Fee Free $1K $15K $30K POD

SAA NewsDaily

Highlights ✔ ✔ ✔ ✔

SAA InsightsMonthly

    ✔ ✔ ✔

SAA Database

      ✔ ✔

SAA Advisory ✔

Freemium tiered structure adds incremental value, enticing clients to move up the pricing ladder

Company Acquirer Industry Year Acquired

Purchase Price

New Energy Finance (NEF) Bloomberg Alternative

Energy 2009 USD 80m

Emerging Energy Research (EER) IHS Alternative

Energy 2010 USD 25m

Point Carbon A/S Thomson Reuters

Energy & Environment 2010 USD 200m

EIATrack IHS Environmental Regulations 2011 USD 15m

Proven Business Model with Successful Exits

AAA Certified Team

Manuela Zoninsein 种梦露, Founder & CEO 创立者 & 首席执行官 [BEIJING]• Ag & environment journalist at Newsweek, Engineering News-Record, ClimateWire• Manager at Dell for China SMB web project; Chicago Board of Trade clerk• Harvard BA (Social Studies); Oxford MSc (Modern Chinese Studies; thesis on pesticide policy)  

Zachary Gidwitz 朱梓轲, Chief Information Officer数据库服务总监[BEIJING]• Bloomberg New Energy Finance researcher• United Nations Development Program database manager

Even R. Pay裴西霞, Director of Content 分析总监 [BEIJING]• Energy Foundation, New Energy Project coordinator• US Embassy Agricultural Trade Office analyst Michael Conti 康麦客, Sales Advisor 公司与财务顾问 [NYC]• Hudson Clean Energy Partners, Deutsche Bank renewable energy team• New Energy Finance client relations (pre-Bloomberg acquisition)

Richard Herzfelder 何文逸, Research Advisor公司与财务顾问 [BEIJING]• Executive VP, Head of Research at China Food and Agriculture Services• China Business Director, Associated Press

12-month KPIsQ1 Q2 Q3 Q4

Implement Local Researcher strategy: # hires

4 11 11 10

Attract SAA audience: # clients 7 12 12 15

Attract international agritech suppliers: # clients

3 3 3 3

Attract PE/VC investors: # clients 3 3 3 3

12-month GOALS• Prove SAA news aggregation revenue model• Prove industry subscription business model

• Gather client channel + usage data• Roll out value-add analytics products

• Prove CAC < Lifetime Value

The Bloomberg for Agritech in China

Smart Agriculture Analytics北京朝阳区东三环北路 2 号，南银大厦 1215 室+86-1333-105-2075mz@smartaganalytics.com

The Problem:Information Gap: Socially- & Ecologically-Inappropriate Agritech for

Chinese Farmers

Tillage/No-tillage

Crop-Suitable & Long-Lasting

EQUIPMENT

APPROACHES

INFORMATION

Guess vs Precise

RESOURCES

Chemical vs Natural

Focus: Upstream Agriculture

Any AIRE technology that that helps food growing processes on the field

NOT• Processing/manufacturing• Distribution/delivery• Retail/customer-facing

Six Core Industry “Verticals”

• Animal Nutrition: supplements• Off-field Ag: aquaponics, hydroponics,

greenhouses• Seeds + genetics• Soil Remediation• Organics: fertilizers, pesticides (IPM)• Water Tech: irrigation, waste recyclying +

reuse