Small Cells – The winning proposition

Monty Johnson General Manager Americas

Ubiquisys snapshot

• Recognised leader in small cell technology:

• Proven innovation – ActiveRadio® Real-time interference mitigation system

– ActiveSON® Self-organising network (SON) of small cells

– Small cells with EdgeCloud® technology

• 50+ operators launched, contracted or under commercial trial

• Established supply chain ecosystem – Operator solution providers:

– CE manufacturers: Gemtek, SerComm, Tecom

– Silicon providers:

2 CONFIDENTIAL © Ubiquisys 2012

Indoor – the front line for mobile data capacity

• 70% of mobile data usage in <20% of the geography

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Small  cells  “densify”  the  network: • maximum data throughput over a small area • maximum spectrum re-use by splitting cells

Small cells are simple and adaptable to deploy

Pricing Contract

Start fee €0,- Monthly fee per box €12,50

Period 24 months

Network Norway case study • Low TCO unlocks SME market • Enterprise SON system:

automatic grid of 2-20+ Small Cells with no radio planning and no central controller

• Aimed at SME fixed line replacement • Over 500 companies deployed,

all by IT dealer channel Provides access to new customer

groups for dealers – Small Cells are a unique anti-churn tool – Installation and support can be offered

from dealers • Bundle option with smartphone and

mobile centrex app

Good Ec/No

Handover zone

Offices Storage area

Staircase

Small cells can extend cloud services closer to mobile users

Small Cell hot-spot with EdgeCloud® technology • 3G/LTE/WiFi hotspot • Integrated cloud server

based on Intel® Architecture

Web Services • Local ad server • Downlink cache • Uplink proxy

Network Services • DPI/analytics • Anti-virus /URL blocks • Voice/ video rate adaptation • Video transcoding

EdgeCloud Applications Harnessing a powerful compute platform to reduce backhaul traffic, improve user experience and open new app opportunities:

Overcomes variable backhaul • Local cache and content transform

user experience even over commodity backhaul

High quality mobile signal Small cell provides high-speed, short-range signal

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Small cells are flexible on backhaul

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ClearSky manages the Femto/Small Cell solution end-to-end

Hosted gateway, remote management

Full responsibility for end-to-end integration

Around the clock operations and maintenance of the services

Opex charge model to operator

Operator is free to focus on service deployment, service management, marketing, branding, and customer relationship management

No need for expensive and time consuming operations training

Predictable cost model without any up-front investment

Small cells can be offered as a service

TCO advantage even in larger buildings Pico/DAS vs. Small Cell TCO

• Large building indoor deployment, comparing 32-call Pico with DAS against 16-call Small Cells – Assumed 2 Small Cells per Pico + DAS (6 heads)

• TCO reduction by a factor 4 to 5: – Backhaul – x5-10 reduction: no dedicated (fiber) link, but shared capacity on

broadband IP

– Site planning – x5 reduction: less equipment, less intrusive, WiFi-like deployment (no radio engineer needed)

– Installation – x5 reduction: standard LAN, no macro radio resource management integration, no initial optimisation

– Legacy network capacity – x3-5 reduction: no RNC, data offload options

– CAPEX – small reduction, but TCO contribution is minimal (2-3%)

Pico TCO

Small Cell TCO

(DAS)

Backhaul

Install

Device

Operate

Economically viable deployments in most indoor public spaces

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Market forecasts show rapid small cell growth

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Source: Mobile Experts 2012

“The  North  American  market  has  been  the  strongest  global  supporter  of  DAS  architectures,  and these topologies are expected to continue strong deployment for several years. Indoor DAS will, in many cases, be replaced in the 2013-2016 timeframe with picocell and femtocell implementations, in order to reuse spectrum and split cells to ever-smaller  sizes.”

Mobile Experts 2012 Hetnet Report