Small Cells & the Enterprise: Release 2 by Gordon Mansfield SC Americas 13

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Small Cells Industry Update Gordon Mansfield Chairman Small Cell Forum & AVP Small Cell Solutions AT&T December 3, 2013 gordon@smallcellforum. org www.smallcellforum.org © Small Cell Forum Ltd 2013

description

Presentation to launch Release 2: Enterprise at Small Cells Americas in Dallas, December 2013. Slides delivered to open the conference by Gordon Mansfield, AVP Small Cell Solutions at AT&T and Chair of the Small Cell Forum.

Transcript of Small Cells & the Enterprise: Release 2 by Gordon Mansfield SC Americas 13

Page 1: Small Cells & the Enterprise: Release 2 by Gordon Mansfield SC Americas 13

Small Cells Industry Update

Gordon Mansfield

Chairman Small Cell Forum &

AVP Small Cell Solutions AT&T

December 3, 2013

[email protected] www.smallcellforum.org

© Small Cell Forum Ltd 2013

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The Small Cell Forum

AimsTo accelerate small cell adoption to change the shape of mobile networks and maximise the potential of the mobile internet

Not-for-profit, founded in 2007

Independent, Inclusive, International

Ecosystem Development

Market Education

Driving open standards

67 operators covering 3 billion global mobile subscribers – 44% of total

83 providers of small cell technology representing all parts of the

ecosystem

*As of September 2013

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FY 2013 Summary

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• 56+ operators incorporate small cells in their network today.

• 44+ operators offer a residential femtocell to end users

• 26+ operators use an enterprise femtocell

• 17+ operators are working with urban small cells for capacity

Market Status Report (1/4)

Source: Mobile Experts, December 2013

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As of October 2013:

• 7.2 million residential femtocells deployed

• 168,000 indoor small cells deployed

• 2,700 outdoor small cells deployed

Market Status Report (2/4)

Source: Mobile Experts, December 2013

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3,919,478

26,025

861,810

433,965

1,072,120

687,525 N America

L America

Europe

China

APAC

MEA

13,47817,663

30,245

229,178

350

Installed base indicated for October 1, 2013

Total Small Cells Non-Residential Small Cells

Market Status Report (3/4)

Source: Mobile Experts, December 2013

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Market Status Report (4/4)

Market Forecast

Source: Mobile Experts, December 2013

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Dense OutdoorHot Spots

IndoorHot Spots

Rural Areas

Residential

2

4

-5 +5 +15

Peak d

ata

effi

ciency

(b

ps/

Hz)

Signal-to-noise ratio (dB)

Limits of 2G, 3G, 4G

Shannon Bound

Infeasible region

EV-DO

LTE

HSDPA

Coverage Holes due to Regulatory Constraints

GOAL: COST EFFECTIVELY ADD CAPACITY TO IMPROVE END-USER QoE AND OPERATOR PROFITABILITY

SPECTRUM EXHAUST

SITES: COVERAGE / CAPACITY

THREE KEY CHALLENGES FACING OPERATORS

AT&T 30,000% increase in mobile data traffic over past 6 years

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LTE user experience improvements with small cells (co-channel)

% in

crea

se in

med

ian

thro

ughp

ut

over

mac

roce

lls a

lone

Small Cells per Macrocell1 2 4 10

193%300%

467%

960%

Assumptions:• TR36.814 at 700MHz• 2x1 watt cell Tx Power

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• SCF work given structure & direction by Release Programme

• Goal: to accelerate small cell adoption across all major use cases.

• Publish new releases when significant body of work completed.

• This serves as the theme for the Release.

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Our Release Program: How it works

Timetable

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• 25 new documents covering technical & business

• Unlock the commercial potential of small cells within enterprises

• 11.5M non-residential indoor small cells To be deployed by 2018

Announced Today – SCF Release 2

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Release 2 Documents

Small Cells, what's the big idea?

SCF Release Structure and Roadmap

Enterprise overview E-SCN Use Cases and

Requirements Enterprise Market Drivers Enterprise Business Case Wi-Fi/Cellular simulations Wi-Fi/Cellular radio co-

existence in enterprise products

Enterprise Reference Scenarios

Enterprise SON use cases E-SCN Network

Architectures E-SCN IT Considerations for

Enterprise Small Cells E-SCN and Shared Network

Requirements Security WP (internal

document) Synchronization for

Enterprise Deployments Multi-technology (3G+LTE)

Whitepaper Non-traditional enterprise

coverage extension solutions

Regulatory White Paper Backhaul for Enterprise

topic brief Small Cell Enterprise

Deployment Issues Enterprise Services

Leveraging Small Cells Unified Communication

Services and Small Cells

www.scf.io

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Release Two: Enterprise A Peek Inside

• 39%-61% of offices have noticeably poor in-building coverage1

• Over 80% of total mobile data traffic is indoors2

• Serving in-building traffic from outdoors places a heavy load on operator spectrum, reducing potential efficiency3

• 87% of businesses would switch provider to guarantee coverage4

1YouGov Research, Feb 2013, figures for UK and US respectively2 Paolini, M. “Mobile data moves indoors”, September 2011 3 Signals Research Group: “Valuable Licensed Spectrum is a Largely Under-Utilized Asset Indoors”, Feb 20134 Alcatel-Lucent study Feb 2013

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Release Two: Key findings summary

• Release Two business case finds compelling commercial argument for small cells in almost every enterprise context.

• In fact in almost all the enterprise deployments modeled, the payback period for both the operator and the enterprise was found to be less than a year.

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Release Two: Key Findings Summary

For Enterprises:

•Essential to provide coverage that addresses their business needs

High Quality Voice is Essential

•Opportunity for value-added services

For Operators:

• Can deploy small cells quickly and easily at relatively low cost

• Establish strategic relationship by providing services in demand

• Huge opportunity for those who move quickly to gain market share

For Small Cell Vendors:

• Products must provide high quality voice

• Opportunity to develop for value-added data services

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How to get involved: Release Three in progress

Upcoming Events•Mobile World Congress, Barcelona, February, 2014•Small Cell Forum PlugFest, TBD, April 2014•Small Cells Asia – Bangkok, Thailand April, 2014•Small Cell World Summit – London UK, June 2014

We welcome your membership & participation!!!

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Thank you!

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www.smallcellforum.org