Small- and Medium-Sized Businesses Generate Significant Results with Social Media
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Small- and Medium-Sized Businesses Generate Significant Results with Social Media
Kim TercaClement Communications
SocialTech, San JoseOctober 26, 2010
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Growth of Social Media
• #1 online activity• Americans spend 22.7% of Internet time on
social networking (up from 15.8% in 2009)
• Nielsen research, Aug. 2010
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Which platform(s) to use?
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Twitter for Business
• Drive web traffic• Promote news and collateral• Foster media relationships• Interact with customers/community• Contests, promotions
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• 85% of social networking• Share news, photos, and videos• Beware contests and promotions
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Geolocation
• Best for physical locations• Rewards for Check-ins, Mayors• LCD screen to welcome Check-ins
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Tagging•Microsoft TagReader•QR-Code Reader
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Microsoft Tag
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Content Sharing
• Slashdot, Digg, Stumbleupon, Del.icio.us, YCombinator, Reddit, LinkShare
• LinkedIn Discussions• Drive traffic to blogs, news, or website
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Blogging
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Case Study: Dental Practice
• Blog and free e-book• #1 search result “Boston cosmetic dentist”• Grew from $150k to $1 million annually
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Corporate Journalism• Intel Free Press• OpenLogic’s WAZI
• Linux Foundation’s Linux.com
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Video Contests
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Case Study: Linux Foundation“Fake Linus Torvalds” campaign
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• 623 "Likes”• 101 "Comments”• 724 fans gained
(12% increase)
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Results
• 25,000+ video views• LinuxCon Attendance– 620 people registered (155% over goal)– 25 countries represented
• Twitter– 10% increase in followers– 1,500+ #linuxcon tweets
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Traditional Media and Blogger Coverage
• Articles and Blogs worldwide: 756• Potential viewership: 177,247,555
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Thank you!
• Kim Terca• Senior Account Manager, Clement
Communications• [email protected]• Mobile: 617-909-1620• Twitter: @kimterca