SMACNA Member Involvement
-
Upload
mariner-management-peggy-hoffman -
Category
Technology
-
view
700 -
download
1
description
Transcript of SMACNA Member Involvement
![Page 1: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/1.jpg)
HOW CAN CHAPTERS GET HOW CAN CHAPTERS GET THEIR MEMBERS INVOLVEDTHEIR MEMBERS INVOLVEDCreating an exceptional member experience
Peggy Hoffman, CAESMACNA Chapter Executives SessionOctober 12, 2009
![Page 2: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/2.jpg)
Our Discussion…Our Discussion…Data you can useThree steps to involvementHow to engage
◦People ◦Tools◦Strategies
![Page 3: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/3.jpg)
Decision To Join…Decision To Join… It’s all about WOM (Word Of Mouth) –
your secret weapons: colleagues, friends, connections◦ What’s cool: inexpensive, viral, credible
It’s all about the Good of the Order – Being part of something larger was consistently chosen over personal benefit ◦ What’s cool: it really is about community
Engagement increases retention ◦ What’s cool: engaging members pays off in two
big ways – more volunteers, higher retention It’s Not a Generation Thing – one caveat:
younger professionals more dissatisfied with how associations are meeting their needs at the beginning of their careers & leadership opportunities provided ◦ What’s cool: we can engage GenX and GenY by
opening our doors and minds
![Page 4: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/4.jpg)
Decision To Volunteer…Decision To Volunteer…It’s all about WOM (Again!)
◦ What’s cool: inexpensive, viral, credibleOne Size Does NOT Fit
◦ What’s cool: ad hoc roles draw people in and get them connected
Members see professional benefits of volunteerism – many said volunteering is a benefit of membership. ◦ What’s cool: here’s a benefit that meets a
need and because it’s a form of engagement, drives retention
It’s all about the Good of the Order (Again!) – Values drive volunteering◦ What’s cool: it really is about community
![Page 5: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/5.jpg)
Social Media & the Web …Social Media & the Web …Millions are already there◦55.6 million use social media
networking sites◦40.6 million use personal
portals/content sites◦165 million use email◦58.8 million watch streaming
video on line◦37.1 million read blogs
![Page 6: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/6.jpg)
Social Media & the Web …Social Media & the Web …It’s doubled since 2007 …
◦by 2010 GenY will outnumber Boomers -- and 96% of them have Facebook!
This is the biggest shift since industrial revolution
It’s a people-driven economy
![Page 7: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/7.jpg)
Social Media & the Web …Social Media & the Web …It creates connections
◦What’s cool: accelerates sharing, facilitates communication, drives face-to-face interaction
It’s accessible◦What’s cool: absolutely user-
friendly
![Page 8: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/8.jpg)
Your Members …Your Members …
![Page 9: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/9.jpg)
How do we get members How do we get members involved?involved?
![Page 10: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/10.jpg)
Welcome …Welcome …Confirmation letter &
welcome kit Personal phone calls from
association leadership & staffPersonal messages from
other members Personal invite to attend a
program
![Page 11: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/11.jpg)
Connect …Connect …Pair a current member with
a new member … 1:1 orientation
Guide member on how to connect
Post “meet our new member” profile
![Page 12: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/12.jpg)
Engage …Engage …Explore & connect
member’s interests/needs with specific programs, committees, projects
Personally invite member to help out
![Page 13: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/13.jpg)
How do we get members How do we get members involved?involved?
![Page 14: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/14.jpg)
PEOPLE …PEOPLE …Replace membership committee
with Welcoming Committee Create ad hoc rolesAdd leadership positions:• Talent Pool Coordinator• Volunteer Chair• Community Strategist
![Page 15: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/15.jpg)
Tools …Tools …
Create a member connection map. Start with a Hub (your website) add Traditional Channels (phone, email, mail, listserv) and New Channels (Online member community, social media)
Listen (Google Alerts, Twitter search …)
Communicate (RSS, feed aggregator, bookmarking …)
Engage (Discussions, sharing, contributing…)
![Page 16: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/16.jpg)
STRATEGIES …STRATEGIES …
![Page 17: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/17.jpg)
5 Tools to Explore5 Tools to Explore
LinkedIn – Professional ProfileTwitter – Microbloggingdelicious – File Cabinet that
sharesGoogle Reader – RSS AggregatorSlideShare – Capturing &
Sharing PS … these are worth a look
![Page 18: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/18.jpg)
5 Actions to Take5 Actions to TakeLearn to listen:
◦ Google’s Blog Search http://blogsearch.google.com/◦ Google Alerts http://www.google.com/alerts◦ Social Mention http://www.socialmention.com/◦ Technorati http://www.technorati.com/◦ Twitter http://search.twitter.com/
Find your members:◦ Quick poll –what tools are they using◦ Search on LinkedIn◦ Import emails to “check” who’s there
Test one outpost at a timeBreak your volunteer jobs into small ad hoc
positions
![Page 19: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/19.jpg)
Resources to checkResources to checkCommoncraft.com
◦ Search their Videos on technology for social media, RSS & othersSocialFish.org
◦ Search their site for great info on developing social media tools for your chapter and creating a vibrant community online & face2face
◦ Check out their 4-part series on social media policies and their posts on risk: http://associationmarketing.blogspot.com/search/label/social%20media%20policies
Beth Kanter’s Blog http://beth.typepad.com◦ Be sure to check out her post on Facebook Fan pages
DiosaCommunications◦ Be sure to visit their page on Facebook Best practices
http://www.diosacommunications.com/facebookbestpractices.htm
![Page 20: SMACNA Member Involvement](https://reader033.fdocuments.in/reader033/viewer/2022061120/546c6b5cb4af9f662c8b50cc/html5/thumbnails/20.jpg)
CONTACT MECONTACT ME
Email: [email protected]: 301-725-2508Website: www.marinermanagement.comTwitter: @peggyhoffmanLinkedIn: Peggy Hoffman