SMAC and security research digest h1 2014

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SMAC and Security Research Digest The Business Research Company Copyright ofThe Business Research Company2014. All rights reserved. SMAC Markets Not Yet Matching the Hype Social, Mobile, Analytics, Cloud (SMAC) and Security are riding on a wave of publicity and expectation, however much of this is beingdriven by consultants and industry commentators according to the SMAC and Security Software Research Digest. The reality of many of these software markets is more mixed. Some markets are growing very rapidly, in particular newer markets such as social management software markets and mobile applications have seen stellar growth in many cases of above 100%+ per annum. However for other markets the recent past has been a story of adjustment and development rather than boom. The security market in particular managed only relatively slow growth in 2013, despite the increased need for security as systems move to the cloud. In the Business Intelligence (BI) market, many companies are still trying to consolidate and structure their data before investing heavily in analytics. Also while much business is moving to a cloud or SaaS model, it should be remembered that this is partially as a means of making savings, and thus in some cases is actually resulting in reduced revenues. Highlights of SMAC and Security Research Digest include: SAP leading the Middle East and Africa (MENA) BI and Analytics Software Market The Growing Amount of Digital Data and Threat of Data Breaches will Drive the Security Software Market Mobile Applications Will Continue to Dominate Mobile Internet Use Mobile Payments Growing Rapidly in both Developed and Emerging MarketsIncreasing Emphasis On Social Media Analytics Demand for Flexibility, Cost-effectiveness, Scalability And Automated Backup In Cloud Database And Database as a Service (DBaaS) Market Reduced Cost, Maintenance, Time And Space To Drive The Cloud Computing Market In Education Marketing Automation Software Market is Growing Rapidly About SMAC and Security Software Research Digest The SMAC and Security Software Research Digest is a digest of all the most important research in the software industry each quarter available as an annual subscription. It covers areas such as Enterprise Applications and Analytics, mobility, cloud, big data, virtualization, DBaaS, Data Discovery, packaged application, Business Intelligence, Cyber security, Malware Threat, mobile applications, mobile OS, Social Media Analytics, Social Media Management Software (SMMS) Market and companies such as CA Technologies, Symantec, MacAfee, Symplified, ElasticHost, IBM, SAP, Oracle, SAS Institutes, Microsoft, CISCO, CSC, EMC, Trend Micro, Apple, Facebook, Twitter, Salesforce, Adobe, Hootsuits. The Information is gathered from over 50 sources including associations, consultants, market intelligence companies, investment banks, and industry participants. It covers the cloud, security, mobile, social media and analytics globally. Updated quarterly, the Digest allows you to: Quickly update yourself on the latest research findings, gathered and organised for you.

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The SMAC and Security Software Research Digest is a digest of all the most important research in the software industry each quarter.

Transcript of SMAC and security research digest h1 2014

Page 1: SMAC and security research digest h1 2014

SMAC and Security Research Digest The Business Research Company

Copyright ofThe Business Research Company2014. All rights reserved.

SMAC Markets Not Yet Matching the Hype

Social, Mobile, Analytics, Cloud (SMAC) and Security are riding on a wave of publicity and

expectation, however much of this is beingdriven by consultants and industry commentators

according to the SMAC and Security Software Research Digest. The reality of many of these software

markets is more mixed. Some markets are growing very rapidly, in particular newer markets such as

social management software markets and mobile applications have seen stellar growth in many cases

of above 100%+ per annum. However for other markets the recent past has been a story of adjustment

and development rather than boom. The security market in particular managed only relatively slow

growth in 2013, despite the increased need for security as systems move to the cloud. In the Business

Intelligence (BI) market, many companies are still trying to consolidate and structure their data before

investing heavily in analytics. Also while much business is moving to a cloud or SaaS model, it

should be remembered that this is partially as a means of making savings, and thus in some cases is

actually resulting in reduced revenues.

Highlights of SMAC and Security Research Digest include:

• SAP leading the Middle East and Africa (MENA) BI and Analytics Software Market

• The Growing Amount of Digital Data and Threat of Data Breaches will Drive the Security

Software Market

• Mobile Applications Will Continue to Dominate Mobile Internet Use

• Mobile Payments Growing Rapidly in both Developed and Emerging MarketsIncreasing

Emphasis On Social Media Analytics

• Demand for Flexibility, Cost-effectiveness, Scalability And Automated Backup In Cloud

Database And Database as a Service (DBaaS) Market

• Reduced Cost, Maintenance, Time And Space To Drive The Cloud Computing Market In

Education

• Marketing Automation Software Market is Growing Rapidly

About SMAC and Security Software Research Digest

The SMAC and Security Software Research Digest is a digest of all the most important research in the

software industry each quarter available as an annual subscription. It covers areas such as Enterprise

Applications and Analytics, mobility, cloud, big data, virtualization, DBaaS, Data Discovery,

packaged application, Business Intelligence, Cyber security, Malware Threat, mobile applications,

mobile OS, Social Media Analytics, Social Media Management Software (SMMS) Market and

companies such as CA Technologies, Symantec, MacAfee, Symplified, ElasticHost, IBM, SAP,

Oracle, SAS Institutes, Microsoft, CISCO, CSC, EMC, Trend Micro, Apple, Facebook, Twitter,

Salesforce, Adobe, Hootsuits. The Information is gathered from over 50 sources including

associations, consultants, market intelligence companies, investment banks, and industry participants.

It covers the cloud, security, mobile, social media and analytics globally.

Updated quarterly, the Digest allows you to:

• Quickly update yourself on the latest research findings, gathered and organised for you.

Page 2: SMAC and security research digest h1 2014

SMAC and Security Research Digest The Business Research Company

Copyright ofThe Business Research Company2014. All rights reserved.

• Get our Expert Analysts’ perspectives on the latest research.

• Link through to the original research to review or purchase.

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Research Digest

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Other recent publications that may interest you:

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• Hardware Research Digest

The Business Research Company

Software Services Research Digest is a product of The Business Research Company, a research

consultancy which excels in company, market and consumer research on the Technology industry

globally. We use advanced secondary and investigative primary research techniques to find business

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