SM Sector Ppt (3)

8/8/2019 SM Sector Ppt (3)

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HEALTHCARE INDUSTRY


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HEALTHCARE INDUSTRY

Largest in the world with revenues over $3 trillion

Indian healthcare industry is worth about

Rs.100,000 crores, accounting 5% of GDP

Fastest growing industry in India with CAGR ofabout 30%

Employs about 80 lakh people directly andindirectly (IT industry employs only about 5 lakh)


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TOTAL TURNOVER RS. 100,000 CR. P.A.

Hospitals & NH

40%

Others7%

Labs &Diagnostics12%

Pharma & Supplies20%

Allopathic Doctors22%

Two thirds of beds in Govt. & local authorities(Total 630,000 beds)


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HEALTHCARE VARIOUS SEGMENTS

HOSPITALS,

NURSING

HOMES,

CLINICS, LABS

PHARMA

STATE/ GOI

MEDICAL

SOFTWARE

INDUSTRY

MEDICAL

TOURISM MEDICAL/

HEALTHINSURANCE

NUTRITION

INDUSTRY

TRANSPORT

POPULATION

GERAITRIC ,

PAEDIATRIC

MEDICAL,

NURSING,

DENTAL, PHARMA

COLLEGES

TPAMEDICAL

EQUIPMENT


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EMERGING TRENDS IN HEALTHCARE

Secondary & Tertiary Care requires large investment,viable bed size, technological obsolescence

Increasing corporatization

Venture capital funding

Slow, but emerging private health insurance/TPA Global alliances

Listing of companies

Felt need for professional management

Sick hospitals

Marketing of services

M&A, Brand buying, Brand extension, franchising


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EMERGING TRENDS (CONTD.)

Rating of hospitals (CRISIL, ICRA)

Accreditation by TPAs

Recertification of Doctors (in future)

Spiraling hospitalization costs Epidemiology:

y 500,000 cancer patients added p.a.

y 40 million diabetics

y 60 million patients

y

70-80 million senior citizensy Obesity, psychiatric patients.

IRDA, Private Insurance

Tele-medicine


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IT IN HEALTHCARE

Medicaly Picture Archival & Communication System (PACS)y DICOM (Digital Imaging & Communications in Medicine)y Telemediciney Electronic Medical Recordsy Clinical Decision Support Systemsy HL7 protocoly Epidemic prevention software

Non-medicaly Integrated hospital information systemy Web-enabled Appointment Schedulingy Web-enabled applications for relatives to obtain conditions of the

critical patientsy Multi-media applications for patient educationy Medical equipment management softwarey Web-enabled CRM applications


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CHALLENGESAHEAD

Structure and financing of healthcare is changing rapidly

Future managers in healthcare sector to be prepared to deal withy evolving integrated healthcare delivery systemsy technological innovationsy an increasingly complex regulatory environmenty restructuring of worky increased focus on preventive carey improving efficiency in healthcare facilities and the quality of the

healthcare providedy managing finances including modernization, expansion plans and brand

extensionsy optimizing efficiency of a variety of interrelated services (e.g. those ranging

from inpatient care to outpatient follow-up care)y managing the growing aspirations of doctors (compensation, revenue

sharing, high-end equipment, specialized courses etc.)y High turnover of para medical staff including nursesy Social Marketing


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TO SUM UP

Wide ranging career opportunities in India

and elsewhere

Domain expertise healthcare management

essentialGrowing sector

Job satisfaction

Socially relevant jobs


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MEDICAL TOURISM INDIA, THE NEW HEAVEN

FOR HEALTH & HOLIDAY

About 1,80,000 patients arrived in 2004 from across theglobe for medical treatment

Medical tourism market in India estimatedat US$ 333 million in 2004, grew by about 25 %

Predicted to become a US$ 2 billion-a-year businessopportunity by 2012

India seeing a surge of patients from developed countriesas well as from Africa , South and

West Asia

Cost of comparable treatment in India is on average 1/8th

to 1/5th of those in the West

Quality of Indian healthcare delivery second to none


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CURRENT SCENARIO

The healthcare industry is estimated

at USD

22 billion

Estimated growth at 13 per centannually

assures a return of 15-20 per cent for the

healthcare providers

Healthcare sector at present employs

4 million

people directly and indirectly

Private healthcare market currently

estimated

at Rs 690 billion (USD 14.8 billion)


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85 per cent private sector establishments

have less than 25 beds

Speciality and super speciality

hospitals

account for 2 per cent of total institutes Corporate hospitals constitute less

than 1 per

cent of all institutes

Private sector accounts for 82 per

cent of all

out-patient visits Private sector accounts for 52 per

cent of all

hospitalization


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HEALTHCARE: MARKET SIZE & GROWTH

Healthcare emerged as one of the largest service sectorsin India

In 2004, national healthcare spending equaled 5.2% of

GDP, or about US$ 34.9 bnHealthcare spending in India is expected to rise by 12%

per annum through 2005-09 (in value terms)

Expected to scale up to about 5.5% of GDP, or US$ 60.9

billion, by 2009

Other estimates suggest that by 2012, healthcarespending could contribute 8% of GDP and employ around 9 million people


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HEALTHCARE ISSUES & CONCERNS

Small hospitals 80 per cent < 25

beds

Specialised services available in only 2

per cent hospitals

Good healthcare available only in metros

Lack of infrastructure

Mismanaged Public hospitals

Inadequate remuneration for public

hospital staff

Lack of commitment


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PRODUCT

Emergency services

Diagnostic services

Pharmacy services

Causality services


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PRICE

Price usually depends on treatment prescribed by therespective consultants and the facilities offered to thepatient.

As a service is intangible, it is very hard for deciding

the price of the particular service offered. Prices of various facilities revised every year

depending on the change in technology.

Before fixing prices, government controls are alsotaken into consideration.


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PROMOTION

Health care do not normally undertake aggressivepromotion, they rely a lot on a favorable word ofmouth.

Hospitals conduct camps in rural areas to give

medical check ups at a reasonable price so that therural people approach the hospital again in thefuture.

They also sponsor frequent visits to the spasticsociety, old age homes, etc. Hospitals generally

advertise in health and fitness magazines.


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PLACE

The two major issues considered regarding the

decision of a place are accessibility and

availability of the service to customers.

A hospital must be ideally located and must beeasily accessible to all.


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PEOPLE

It is necessary that the staff in hospital are trained tooffer quality patient care with human touch usingstate of the art technology.

The objective of offering quality service to the

patients can be attained by:y Motivating employees to be efficient, dedicated and loyal to

the organization.

y Offering regular on-job training of employees to ensurecontinuous improvement in health care.

y Utilizing services of professional competent medical

consultants.


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CONTD

Use of latest technology- In a hospital, the staffhas to cater to the needs of sick, depressed andan agitated lot.

Warm ambiences with efficient and cheerful staff

help make the experience of the public amemorable one.

Therefore, it is very important that the staff ofthe hospital is friendly and comforting, alwayswearing a smile.


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PROCESS

In a hospital, the process is divided into three

phases.


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PHYSICAL EVIDENCE

One must find the reception very cordial andcomforting staff.

The staff follow a dress code to showprofessionalism and to maintain discipline.

It is necessary for a hospital to be well organizedand segregated into different departments.

Maintain hygienic, cleanliness and wholehospital must be well lit.


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HEALTH CARE PROVIDERS EMBRACING

SOCIAL MEDIATOATTRACT CUSTOMERS

Health care providers are using social media to:

Attract new patients;

Communicate information;

Increase awareness about specialty services; and

Raise money.To spread information, physicians and health care

companies are using:

Facebook pages;

Twitter accounts; and

Online discount coupon sites.


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CONCERNS

Some members of the health care industry have foundsuccess in promoting their services through socialmedia.

Other groups have faced difficulties controlling theirmessage because customers and patients can post to

sites like Twitter and Facebook about having anegative experience.

Groups that promote services online also are trying tonavigate potential drawbacks to offering discounts ona product or service, such as losing money if an offerbecomes popular.


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SM Sector Ppt (3)

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