Entertainment Sector Ppt

8/11/2019 Entertainment Sector Ppt

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Presented by-

Archana Gupta

Manju Gupta

Harshala Kene

Ketki Parulekar

Akanksha Saxena Deepti Shimpi

Taruna Varliani

16

17

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Entertainment Industry in India

It has out-performed the Indian economy

One of the fastest growing sector in India

14th largest E&M market in the world with

industry revenues contributing about 1% of its

GDP


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It is divided into following segments-

Films

TV

Print

Radio

Music

OOH

Animation & VFX

Gaming

Digital Advertising


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Overall Industry

Size (in Rs. Cr)

2011 2012 Growth in 2012

over 2011

Films 9290 11240 21%

TV 32900 37010 12.5%

Print 20880 22410 7.3%

Radio 1150 1270 10.4%

Music 900 1060 18.1%

OOH 1780 1820 2.4%

Animation & VFX 3100 3530 13.9%

Gaming 1300 1530 17.7%

Digital Advertising 1540 2170 40.9%


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Film Industry in India

Most important form of entertainment

Largest in the world in terms of films produced

(Approx. 2000)

8thLargest in case of Box Office Collections


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1stFilm

Indian Film Industry was born in 1899 with the

production of a short film Flower of Persia & the

first full-length motion picture Raja Harishchandra

was produced by Dadasaheb Phalke in 1913.

Hollywoods birth happened 11 years later in 1910

with a Biography melodrama.


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Production of Films

India is the Largest producer of films in the

world.

US is the third largest producer of films in the

world.


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Consumer Spend

4

1.7

0

1

2

3

4

5

US India

Movie watches avg in the year


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Average Ticket Price

7.9

0.7

0

2

4

6

8

10

US India

Avg Ticket Price in USD


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3D Movie Scope

In India, 3D Movies are on a rise. Customers

are willing to pay Rs. 50 to 100 more for a

good quality 3D film in India

In US, customers are reluctant to pay

surcharge for a 3D film.


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Technique

The action techniques of the Bollywood cant stand the techniques

of Hollywood.

Bollywood is still growing in the field of fabulous stunts and action

movies.

I cant forget to mention that in recent times many Bollywood

movies has came out with fantastic action sequences which are

marvelous and stands with comparison to Hollywood.


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Technique

Hollywood is considered very far away from the reach

of Bollywood in techniques.

Hollywood is considered for its fabulous stunts and

action movies & those are well organised.


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Budget

Bollywood cant afford huge expenses as they have a

great fear about losing it.

As we all know a small amount of audience prefers to

watch hardcore action movies in Bollywood.


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Budget

Hollywood is considered as the riches industry in

comparison to Bollywood.

They can spend a high amount of money on their

technology, technical staff, and technicians.


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Cloning

Original

Godfather (1972)

Dead Poets Society (1989)

Paycheck

A Perfect Murder (1998)

Clone

Sarkar (2005)

Mohabbatein (2000)

Krrish(2006)

Humraaz (2002)

& many more


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Audiences Preference in India

Small amount of audience loves watching hardcore action movies.

Loves watching romantic movies and comedy movies.

Viewers and supporters of Indian cinema could never see movies without

dancing and singing

Indian Movies seem to entertain their viewers through their energetic

dancers, colorful and cultural-oriented costumes, passionate moves and

spectacular settings.


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Audiences Preference in US

Great amount of audience loves to watch

hardcore action and fiction movies.


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Growth

25%

21.00%

19%

20%

21%

22%

23%

24%

25%

26%

US India

CAGR in 2012


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Annual revenue of 2012

India

2439396056

US

$7,719,554,034


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Piracy

$5.5 billion in lost annual earnings among U.S

workers

141,030 jobs lost

$837 million in lost annual tax revenue

$20.5 billion in lost annual output to all U.S.

industries


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Piracy

Around Rs.60000 crores are lost due to piracy.

Alongside, more than 1,00,000 jobs are lost directly

as a result of theft and piracy, afflicting Indias

entertainment industry.


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Top ten countries included in

Piracy


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The US is on 17.2%

The effects of counterfeiting and piracy on

Indias entertainment industry, estimates the

piracy rate at 60%.


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US-India Initiative (Anti-piracy)

India (the world's largest film industry by volume), and US (the

world's largest film industry by revenue)

Estimated that the Indian entertainment industry is losing some 80%

of its revenue to counterfeiting and piracy, and this directly

threatens the very viability and existence of these industries

The US-India Business Council has launched the "Bollywood-

Hollywood Initiative" with the Federation of Indian Chambers of

Commerce and Industry (FICCI).


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US-India Initiative (Anti-piracy)

Initiative includes a groundbreaking survey financed by USIBC to

determine the true cost of piracy and counterfeiting to the Indian

entertainment industry; a push to ensure India's adoption of Optical

Disc Legislation to combat piracy; a campaign to raise public

awareness of the detrimental affects of piracy to India; and a drive to

US-India governmental cooperation in combating international,

cross-border piracy - particularly of Indian films in the US and othercountries as well as US films in India.


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Top Stars Salaries

Bollywood Actors receive as much as $4 million for each film

while actress receive the half the amount per film.

Hollywood actors receive between $25 Million to $ 30 Million

per film while actress receive between $15Million to 20 Million

for each film .

This is about 10 Times as much as Bollywood Stars get .


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Price Regulation

According to the TRAI rules inflationary pricing rates are

fixed.

Directors and producers decide the budget and profits.

Later local bodies implement various taxes Which Decide the

Actual cost.

In U.S FCC (Federal communication Commission ) Decides

the same .


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Censor boards

The Central Board of Film Certificationstatutory censorship and

classification body under the Ministry of Information and Broadcasting,

Government of India.

It assigns certifications to films and publications for exhibition, sale or hire

in India

After Reviewing the contents in movies these censor board allots various

types Certificates (U,UA,A,S)

Similarly in U.S Motion Picture Association of America gives the rating

to Hollywood Movies .


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Censor Board MEANING MPAA

U UNIVERSAL OR

GENERAL

G

UA UNDER

GUIDANCE

PG

A Only Adults NC-17

Indias place in the world:


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Indias place in the world:

Comparison with global

trends Screening of 3D films helping raise ticket prices.

Digital cinema boosting cinema advertising revenues.

Electronic video expanding at the cost of home video.

Electronic distribution of movies on rise globally.


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Key trends

Content driven films given big budget films a run for their

money

Eg: The Dirty picture, Kahaani, paan singh Tomar, and vicky Donor.

Regional cinema producing some of their biggest hits,

attracting Bollywood production Houses

Gabbar Singh, the Telugu remake of Dabangg has grossed over 150

crore INR.

Nanban,the Tamil remake of 3 Idiots has collections of over 165 crore

INR.


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Increased Digitization leading to wider release, higher

collections.

Ek tha tiger -3300 screens

From Sydney with love-900 screens

Films increasingly using social media and other innovative

marketing forms

Key trends

Experimentation with new


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Experimentation with new

modernization models for the

home video segment.

Home Video segment continued declining

Sales of film CDS and DVDs are shrinking

Shifting to new age media platforms

i.e. YOUTUBE using mobile phones Tablets.

You Tubes Box office channel has over 1500 films that viewers can watch free.

Reliance and rajshri have now started offerings apps and websites that

allow viewer to rent or stream films.


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Entertainment Sector Ppt

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