Sm Cola Wars Continue 2006

8/13/2019 Sm Cola Wars Continue 2006

1/18

B y,

G r o u p 6

G . V A I B H A V K U M A R R E D D Y ( P 1 1 1 0 1 2 )

P . P R A V E E N ( P 1 1 1 0 3 3 )

P R A G Y A J A I ! A " ( P 1 1 1 0 3 # )

R A K E H N A V A " ( P 1 1 1 0 3 $ )

G R E A T L A K E S I N S T I T U T E O F E N E R G Y M A N A G E M E N T A N D R E S E A R C H , G U R G O A N

COLA WARS CONTINUE: COKE AND PEPSIIN THE TWENTY-FIRST CENTURY


2/18

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http://www.thecoca-colacompany.com/http://www.pepsico.com/http://www.pepsico.com/http://www.thecoca-colacompany.com/


3/18

NENRAE PRDUER AND

B"ER

1993

Concen!"e P!o#$ce! %o&e!

Do&&"!' (e!C"'e

Pe!cen o)To"&

Do&&"!' (e!C"'e

Pe!cen o)To"&

Ne S"&e' *+ 1** .+99 1**

Co' o) '"&e' *+11 1/ 1+9 0/

G!o'' (!o) *+00 23 1+3* 3

Se&&n4 "n##e&5e!6

*+*1 . *+20 .2

A#5e!'n4 "n#

7"!8en4

*+. 39 *+*0 .

Gene!"& "n#"#7n'!"5e

*+*0 13 *+13

P!e" (!o) *+.3 .9 *+./ 9


4/18

.***Concen!"e P!o#$ce! %o&e!

Do&&"!' (e!C"'e

Pe!cen o)To"&

Do&&"!' (e!C"'e

Pe!cen o)To"&

Ne S"&e' *+/1 1** 0+2* 1**

Co' o) '"&e' *+1. 1/ 3+// 0

G!o'' (!o) *+09 23 .+*3 30

Se&&n4 "n# #e&5e!6 *+*1 . 1+.. .1

A#5e!'n4 "n#7"!8en4

*+.2 39 *+1. .

Gene!"& "n#"#7n'!"5e

*+* 2 *+.3

P!e" (!o) *+.0 30 *+0. 9


5/18

REAI" HANNE"

o) In#$'!6o&$7e

1993 .***

Coc"-Co&" Pe('-Co&" Coc"-Co&" Pe('-Co&"

Foo# So!e' 32.5 25.7 36.1 32.2

Con5enence

"n# G"'

2$.6 3#.8 37.# 81.7

Fo$n"n 75.$ 2# 67 21

en#n4 85.6 80.6 70 80

O;e! 87.8 32.7 37.7 33.3

To"& *+/ 31+3 +1 31+


6/18

RAEGI PAH

COCA-COLA PEPSI-COLA 9r*'/ :o&&; /y/&- , r*'; 3#0


7/18

COCA-COLA PEPSI-COLA

I 1$#5, '> o&r*& pr *.Mr;= %&' 9r&o+*y 1$67.

I 1$#5, 17 r*/ pr o&/ -or /&ru&ur= %*y.

I *& 50/, *ur= MEI :o&&;,Gr*= M&ropo&*/ :o&&; opr*&o/*= Gr* -*/ :o&&; opr*&o/.

I 1$$$, r*&= Pp/ Bo&&; Group(PBG).E-poy= o%+pr /&r*&;y.

M*r>&; *;r-&/ %&' :/ FBr&y p*r/, J*>/o.

By = o< $0/, r&ro=u= Pp/'*;.

No+o* B?r*;/ F &ro=u=

Au*&/ -or /&ru&ur= %*y.


9/18

! ANA"YI 9 A+"A

STRENGTHS 9r/& -o?r *=?*&*;. Mor oy* u/&o-r :*/. "*r; -*r>& /'*r. Eoo-/ o< *. I&r*&o* Br*= ro;&o.

Hu; =/&r:u&o &%or>. &r*&; -o? =ur; %or= %*r/. u// o< =& o>. E&/

Pr?*& *:/ *& o% pr/.


10/18

! ANA"YI 9 PEPI+"A

STRENGTHS Gurr* M*r>&; /&r*&;/. Mor .

Io?*&? *=?r&/; /&r*&;/. Mor . o%r &*> o&/. I-&*&o o< o*+o*. 9*; B'= A+-:r*;

M*r>&/, *-y Ru//*, VCu*, *=ou&' A-r*.

OPPORTUNITIES I&ro=u&o o< Pp/ H*&' Dr>. I-*; o< o&* B?r*; o-p*y

E&ry % =?op; &r*&o*-*r>&/. I&ro=u&o o< %r :r*=/.

THREATS 9*r o< o/; -*r>& /'*r =u &o

r*p= -*r>& &/. Dr*/; :r*= oy*&y *-o;

o/u-r/. N% *; :?r*;/. 9r o-p&&or/ o* -*r>&/

Pr?*& *:/ *& o% pr/.


11/18

PRER 9IVE 9RE ANA"YI F9 DRINK INDURY

In#$'!6 Co7(eo!'

o*+o*, Pp/+o*, *=:ury '%pp/ *= o&'r/.

T;!e" o) Ne< En!"n'

H;' &ry o/&/

H;' r/>


12/18

T;!e" o) '$='$e'No+D =r>/ > ->, *o'o :?r*;/, @u/, /por&/ =r>/, &*+:*/=, =*ry+

:*/= =r>/

'r*& o< /*&ur*&o o< o/u-p&o U -*r>& &'r:y *=; &o r*/ &'o/u-p&o o< o+o* :?r*;/.

%"!4"nn4 (o


13/18

U.. No+Ao'o B?r*; M*r>& '*r, /'*r :y ?ou-

Co7("n6 .**0 .**9 .*11

o*+o* 3* .+2

3

Pp/+o* ..+

31+1

31

*=:ury '%pp/ 1*+

10 12

&'r 3+9

11+1 2


14/18

URREN 9INANIA"

Coc"-Co&" Pe('-Co&"

M"!8e C"( 178.35: 100.85:

Re5en$e G!o


15/18

o> V Pp/ '*r pr
http://ycharts.com/companies/PEPhttp://ycharts.com/companies/PEPhttp://ycharts.com/companies/KOhttp://ycharts.com/companies/KOhttp://ycharts.com/companies/KO


16/18

IUE PNDER


17/18

REMMENDAIN

9or Pp/ &o ;r*: &' -*@or p,

I& =/ &o /.

I& */o =/ &o


18/18

HANK YU

Sm Cola Wars Continue 2006

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