Cola Wars Final

7/30/2019 Cola Wars Final

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COLA WARS

HITESH MAGOO 34

RADHIKA SHRIVASTAVA 96

PARTH VAYDA 79

PRIYANKA MANE 90

NEERAV YADAV 65


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WHAT IS COLA WARS....

THE BATTLE FOR SUPREMACY BETWEEN THE

WORLDS BIGGEST BRANDS FOR OBTAINING

THE NO. 1 POSITION IN THE MARKET BY HOOK

OR BY CROOK IS NOTHING BUT COLA WARS.


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Here is a small video to illustrate

the war between COKE and PEPSI


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The different Advertisement Slogans

by Pepsi against Coke

Beat Coke

Generation Next

Young At Heart Be Young, Have Fun, Drink Pepsi

Come Alive! You're in the Pepsi

Generation


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The different Advertisement Slogans

by Coke against Pepsi

Americans preferred taste

No wonder Coke refreshes best The only thing like Coca-Cola is Coca-Cola

itself

It's the real thing Always Coca-Cola


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The various strategies

Blind taste test

Counter advertisements

Counter hoardings


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The various logo changes


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Social impact on consumers

The strategies chosen by these cola

companies had a huge social impact.

There was a rift between the people who

drank rival cola brands The loyalty built for the brands was created

through ads and banners

The mocking of rival brands was intenselydone to the extent of careful placement of ads

and banners


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What did they do

Intense advertisement strategies against each

other to the extent of mocking each other

directly


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How did they do

There were series of advertisements against

each other.

These brands were willing to spend a fortune

on ads to downgrade each other

They mocked the celebs that were featured in

the ads.


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Pepsi vs Coke commercial


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Backdrops

A lot of revenue is utilised in ads

These ads create a strong sense of rivalry

between the brands

They created a high level of customer base for

their brands which sometimes is a loss for

shop owners when they don't have the stock

for the brand asked by the customers


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Impact of social media on cola wars

Social media is latest front on cola wars

These companies have now started battling on

the social media sites like twitter, facebook,

blogs and their own websites.


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Some of the social media facts

Coca-Cola has created more BUZZ than Pepsion social media globally but considering India

alone, Pepsi has more BUZZ than Coca-Cola

Brand sentiments is better for Coca-Cola whichmakes Pepsi a more HATED brand than Coca-

Cola

The brand loyalist for Pepsi both in India andthe world have a similar age demographic

ass profile


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Coca-cola is comparatively stronger than Pepsion Facebook while Pepsi is comparatively

stronger in Twitter and Blogs

The tweet Why cant we have Coke and Pepsi inthe same restaurant? got many retweets


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The various means used for socially

interacting with customers


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Technological weapons used for

Cola Wars

Television Advertisements

Radio commercials

Hoardings

Advertorials

Social networking sites and websites


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Advantages and Disadvantages of

Technology

Use of technology to make the brand look better

was the reason for the advent of COLA WARS.

The message delivered through the commercials

and hoardings was sometimes not helpful to the

brand but helped the rivals indirectly.

Also the message of the advertisements

sometimes lead to misunderstandings betweenthe loyal customers.


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Our Ideas

These companies concentrate more on

advertising and thereby use a lot of revenue

What we think is that instead of wasting this

extra money on advertising for competitionthey can further improve on their wonderfullyestablished brand.

Also a very good way of advertising is usingthe social networking sites more often whichpp they do to a certain extent


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The current market share


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Who has been winning the war?

1950: Coke have 47% and Pepsi have 10%



2000:Coke have 44%Pepsi have31.4%

2006:Coke have 43.1% Pepsi have 31.7%2009:Coke have 38.2% Pepsi have 32%

2012:Coke have 37.1% Pepsi have 30.2%


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Conclusion...

This is our conclusion

To cut short all confusion

Then why is there delusion

Over just a black solution

So open your fridge and grab a bottleBe it pepsi or coke

Dont worry at all and just chill as

They both are just cola

So get an opener and bottle KHOLAWe dont mind if its PEPSI or COCA-COLA !!!!!!!!


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Thank You!!!!

Cola Wars Final

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Transcript of Cola Wars Final