SM 472.42 2 Winter 2012. Syllabus Questions? Readings Wheelen et. al ch 1 what did you notice? ...
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Transcript of SM 472.42 2 Winter 2012. Syllabus Questions? Readings Wheelen et. al ch 1 what did you notice? ...
![Page 1: SM 472.42 2 Winter 2012. Syllabus Questions? Readings Wheelen et. al ch 1 what did you notice? Working Through A Case An Approach to Case Analysis.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649cdb5503460f949a55a9/html5/thumbnails/1.jpg)
SM
472.42
2
Winter 2012
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Syllabus
Questions?
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Readings
Wheelen et. al • ch 1
what did you notice?
Working Through A Case An Approach to Case Analysis
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So exactly what is strategy?
• How can profitable growth be achieved?
• How can the chances of survival be enhanced?
• How can competition be withstood?
How can we thrive?
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Bombardier
“strategy” language “strategic investment in new markets” “big player in a small number of markets” “engage in the development of new
technologies to keep ahead of its rivals” “Six Sigma” “spin off the recreational products division”
• core business in planes and trains
How will Bombardier thrive?
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Bombardier
“strategy” language “leader in all markets in which it operates” “exceed customer expectations with
innovative products & services” “expertise in developing and commercializing
innovative products”
pg 2-3
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Preparing a Case
Case Questions
Case Notes What is an “alternative”?
• an action or cluster of actions that takes the firm in a distinct direction
» that could plausibly enable the firm to thrive
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Indigo
company website Indigo Books
• http://www.chapters.indigo.ca/home/
stock market history Globe and Mail
• http://www.theglobeandmail.com/globe-investor/markets/stocks/
How will Indigo thrive?
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Prep for Thu
reading Wheelen et al.
• ch 2
sim• Adrenaline Sports
group work meet decide main tasks for presentation
• Feb 9
• http://buller.prov.ca/BullerCentre/projects/biomass/PAMI_Biomass%20Research%20Presentation_10-11-04.pdf
See slide 18
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Examples
ch 1 Bombardier 2 - 3 Indigo Books 21
ch 2 Choice Hotels 36 Clodhoppers 47
How will they thrive?
Situation of each
How do we get past “a contest of opinions”?
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Strategic Planning Tools
“Generic” Product/Market Goals SWOT
• TOWS matrix
BCG matrix Environmental
scanning
Five Forces Benchmarking Diamond-E Scenario Planning Product Cycle Game theory
![Page 12: SM 472.42 2 Winter 2012. Syllabus Questions? Readings Wheelen et. al ch 1 what did you notice? Working Through A Case An Approach to Case Analysis.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649cdb5503460f949a55a9/html5/thumbnails/12.jpg)
Generic Strategies
1. value proposition
2. productivity triangle
3. market options
4. company scope
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Generic Strategies
1. value proposition options lowest-cost differentiation
• features
• execution pick 1
“What’s our value proposition?”
“Why will people prefer to buy what we’re selling?”
“Niche”“Our distinctives”
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Value Proposition Options
PRICE FEATURES EXECUTION
Direct Tangible Availability
Price Quality Timing
Discount structure Performance Convenience
Rebates Proprietary properties Delivery
Credit rates Pre- & post- sales service Reliability
Indirect Options / choice Intensity
Financial assistance Guarantees Sales hustle
Capital vs. operating Intangible/Image Service hustle
Life cycle cost Design Friendliness
Cost absorption Fashions
Prestige
“Personality”
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Value Proposition
& Competitive Advantage not the same thing make sure:
• you actually can beat competition at this
• you can live off that value proposition there are enough customers that care you can reach them they will pay you enough
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Generic Strategies
1. value proposition options lowest-cost differentiation
• features
• execution
“What’s our value proposition?”
Why will people prefer to buy what we’re selling?
pg 21
Indigo Books
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Generic Strategies
1. value proposition
2. productivity trianglepick any 2
fast
cheap good
What 3 product qualities do my sectors’ customersvalue most?
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Generic Strategies
1. value proposition
2. productivity triangle
What 3 product qualities do my sectors’ customersvalue most?
accessibility
price quality
True North
Hideaway
Trails EndRoss’ Resort
Pipestone
Happy Landing
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pg 47
ClodhoppersGeneric Strategies
1. value proposition
2. productivity triangle
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Generic Strategies
1. value proposition
2. productivity triangle
3. market options concentration penetration expansion
pick 1
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Choice Hotels
strategic growth• conversion opportunities Econo Lodge
• new construction Sleep Inn
operational services• preventative maintenance
sales marketing communication
pg 38
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Generic Strategies
1. value proposition
2. productivity triangle
3. market options concentration penetration expansion
pg 38
Choice Hotels
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Generic Strategies
4. company scope options core business vertical integration horizontal integration diversification
pick 1
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Generic Strategies
1. value proposition
2. productivity triangle
3. market options
4. company scope options
raw m
aterials
“profit pools”
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Generic Strategies
4. company scope optionsleasing
sales
servicing
distribution
assembly
parts manufacturing
processing
raw m
aterials
“profit pools”
revenuesprof
its
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Strategic Planning Tools
“Generic” Product/Market Goals SWOT
• TOWS matrix
BCG matrix Environmental
scanning
Five Forces Benchmarking Diamond-E Scenario Planning Product Cycle Game theory
![Page 27: SM 472.42 2 Winter 2012. Syllabus Questions? Readings Wheelen et. al ch 1 what did you notice? Working Through A Case An Approach to Case Analysis.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649cdb5503460f949a55a9/html5/thumbnails/27.jpg)
Adrenaline Air Sports
generic strategies1. value proposition
2. productivity triangle
3. market options
4. company scope
How can they thrive?
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But In The Real World…
basic financial planning
forecast-based planning
externally-oriented planning
strategic management
day-to-day survival
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Strategic Planning Approaches
“Generic” Product/Market Goals SWOT
• TOWS matrix
BCG matrix Environmental
scanning
Five Forces Benchmarking Diamond-E Scenario Planning Product Cycle Game theory