Slogans
Transcript of Slogans
American Airlines - List of American Airlines slogans
Apple Computers - List of Apple Inc. slogans
AT&T - Reach out and touch someone. (US, 1979, music written by David Lucas)[3]
Avis - We’re No. 2. We Try Harder. (US, 1962)[4]
Cadbury - A glass and a half in every half pound (UK, 1920s[5]-2010[6])
California Milk Processor Board - Got Milk? (US, 1993)[4]
Coca-Cola - It's the real thing. (International, 1969)[4]
Crest toothpaste - Look, Ma! No cavities! (US, 1958)[7]
De Beers - A diamond is forever. (1948)[4]
Disneyland - The happiest place on earth (US, 1960s)
FedEx - When it absolutely, positively has to be there overnight (US, 1982)[4]
General Electric - We bring good things to life. (US, 1981)
Gillette - The best a man can get (US)[8]
Guinness is good for you (UK)[9] also Guinnless isn't good for you.[10]
Heineken - Refreshes the parts other beers cannot reach [11] (UK, 1970s-2005)[12]
John Deere Tractor - Nothing runs like a Deere.[10]
Kay Jewelers - Every kiss begins with Kay
Kellogg's Frosted Flakes - They're gr-r-reat! (US, 1950s)
Kodak - Share moments. Share life. (US, 1990s)
KFC - Finger-lickin' good! (US, 1952)
L'Oreal - Because I'm worth it
Maxwell House coffee - Good to the last drop. (US, 1907)[4]
M&M's - Melts in your mouth, not in your hands. (US, 1954)
McDonald's - List of McDonald's ad programs
New York State - I [heart] New York
Nike - Just do it. (1988)
NOKIA - Connecting people
Persil washes whiter[13] (UK, 1958)[14]
Raid - Kills bugs dead (US, 1966)
Southwestern Bell Yellow Pages - Let your fingers do the walking. (US, 1962)[4]
Tesco - Every little helps;[15] The price is dropping on your weekly shopping.[16] (UK)
Timex watch - Takes a licking and keeps on ticking.[16]
The Partnership for a Drug-Free America - This is your brain. This is your brain on drugs. Any questions? (US, 1987)
Toonami - The revolution will be televised
United Airlines - Fly the friendly skys. (US, 1966)
United Negro College Fund - A mind is a terrible thing to waste. (US, 1972)
Verizon - Rule the Air
Wal-Mart - Always Low Prices; Save money. Live better. (US)
[edit]
Sourced
SloganProductor Company
Firstuse
Author or AgencySource and notes
A diamond is forever.
DeBeers 1948 N.W. Ayer & SonSteve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History (2008), p. 129.
A little dab'll do ya!
Brylcreem Susan Wilson, One Good Dog (2010), p. 296.
A mind is a terrible thing to waste.
United Negro College Fund
1970s Young & RubicamGeorge R. Bonner Jr., "Public-service advertising nears No. 1 ad pace in US", Christian Science Monitor (April 26, 1983), Business, p. 10.
Always Coca-Cola.
Coca-Cola 1993
Mark Pendergrast, For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (2000), p. 398.
An apple a day keeps the doctor away.
Apples 1900sMichael Pollan, The Botany of Desire (Random House, 2001),ISBN 0375501290, p. 22, cf. p. 9 & 50
Be all that you can be.
United States Army1981-2001
N. W. AyerCraig C. Pinder, Work Motivation: Theory, Issues, and Applications (1984), p. 50.
Between love and madness lies Obsession.
Calvin Klein'sObsession
1985Robert Jackall and Janice M. Hirota, Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (2003), p. 212.
Breakfast of Champions
Wheaties 1935Blackett-Sample-Gummert
Later "The Breakfast of Champions" into the 1990s; cited by Kurt Vonnegut eponymously in Breakfast of Champions (1973), preface: "The use of the identical expression as the title for this book is not intended to indicate an association with or sponsorship by General Mills, nor is it intended to disparage their fine product."
Connecting People.
Nokia 1992Dan Steinbock, Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World (2010), p. 73.
Did somebody say McDonald's?
McDonald's 1997Gale Group, Major Marketing Campaigns Annual 2 (1999), p. 243.
Do you...Yahoo!? Yahoo! 1996Kevin Lane Keller, Best Practice Cases in Branding: Lessons from the World's Strongest Brands (2008), p. 251.
Eat Mor Chikin! Chick-fil-A 1995 The Richards Group, Atlanta PRNewswire (1995).
Every kiss begins with Kay
Kay JewelersTom Altstiel, Jean Grow, Advertising Strategy: Creative Tactics from the Outside/In (2006), p. 167.
Give me a break,give me a break;break me off a piece of thatKit Kat bar
Kit Kat 1986
Ken Shuldman (lyrics) and Michael A. Levine (music),DDB Worldwide
Joe Tracy, Web Marketing Applied (2000), p. 187.
Good things happen when Home Depot comes to town.
The Home Depot 1993Chris Roush, Inside Home Depot: How One Company Revolutionized an Industry Through the Relentless Pursuit of Growth. (1999), p. 130.
Good to the last drop.
Maxwell Housecoffee 1926 Allegedly coined by Theodore Roosevelt in 1907,
Isaac E. Lambert, The Public Accepts: Stories Behind Famous Trade-marks, Names and Slogans (1941), p. 35.
although the claim is dubious; adopted as Maxwell House's tagline in 1926.
Got Milk?Cow's milk (for theCalifornia Milk Processor Board)
1993Goodby Silverstein & Partners
Margo Berman, Robyn Blakeman, The Brains Behind Great Ad Campaigns (2009), p. 160.
Have it your way. Burger King 1973 BBDOAl Ries, Jack Trout, Marketing Warfare (2005), p. 159.
Have You Met Life Today?
Metropolitan Life 2001Bonnie L. Drewniany, A. Jerome Jewler, Creative Strategy in Advertising (2007), p. 139.
Home of the Whopper.
Burger King 1957Al Ries, Jack Trout, Marketing Warfare (2005), p. 163.
I want my MTV. MTVMark Tungate, Media Monoliths: How Great Media Brands Thrive and Survive (2004), p. 41.
I'd walk a mile for a Camel.
Camel cigarettes 1921Henry Hobhouse, Seeds of Wealth: Five Plants That Made Men Rich (2006), p. 226.
I'm lovin' it. McDonald's 2003Heye & Partner, an affiliate ofDDB Worldwide
Tom Altstiel, Jean Grow, Advertising Strategy: Creative Tactics from the Outside/In (2006), p. 293.
Is it live, or is it Memorex?
Memorex video cassettes
1970sRichard D. Leppert, Susan McClary, Music and Society: The Politics of Composition, Performance, and Reception (2001), p. 174.
It pays to advertise!
Advertisements 1920sDorothy L. Sayers for S.H. Benson's
Mitzi Brunsdale, Dorothy L. Sayers (1990), p. 94.
It takes a licking and keeps on ticking.
Timex Corporation 1956William Harley Davidson, José R. De la Torre, Managing the Global Corporation: Case Studies in Strategy and Management(1989), p. 21.
It takes a tough man to make a tender chicken.
Perdue 1972Scali, McCabe & Sloves
Robert F. Hartley, Marketing Successes, Historical to Present Day: What We Can Learn (1985), p. 171.
Ivory Soap - 9944/100% Pure.
Ivory Soap 1882Unknown employee of Procter & Gamble
Julian Lewis Watkins, The 100 Greatest Advertisements: Who Wrote Them and What They Did (1959), p. 7.
Just Do It. Nike 1988 Wieden & Kennedy
Robert Goldman, Stephen Papson, Nike Culture: the Sign of the Swoosh (1998), p. 19; authorship attributed to Wieden & Kennedy in Communication Arts (1988), p. 151.
Like a good neighbor, State Farm is there.
State Farm Insurance 1971 DDB WorldwideRichard Jackson Harris, A Cognitive Psychology of Mass Communication (2004), p. 100.
M'm! M'm! Good!
Campbell's Soup 1931James R. Gregory, The Best of Branding: Best Practices in Corporate Building (2004), p. 84.
Maybe she's born with it. Maybe it's Maybelline.
Maybelline 1991Robin Andersen, Jonathan Gray, Battleground: The Media(2008), p. 7.
Melts in your mouth, not in your hands.
M&Ms 1954Joël Glenn Brenner, The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, (1999), p. 172.
Nothing outlasts the Energizer. It keeps going and going and going.
Energizer batteriesRobert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 45.
Obey your thirst. SpriteRobert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 263.
Oh, what a feeling!
Toyota 1979Donna Jean Umiker-Sebeok, Marketing and Semiotics: New Directions in the Study of Signs For Sale (1987), p. 524.
Pork. The Other White Meat.
National Pork Board 1987Bozell, Jacobs, Kenyon & Eckhardt
Philip H. Dougherty, "ADVERTISING; Dressing Pork for Success", The New York Times (January 15, 1987).
Probably the best lager in the world.
Carlsberg 1973 Saatchi & Saatchi
Jack S. Blocker, David M. Fahey, Ian R.
Tyrrell, Alcohol and Temperance in Modern
History: An International Encyclopedia(2003), p.
140.
Put a tiger in your tank.
Esso/ExxonBrian Ash, Tiger in Your Tank: The Anatomy of an Advertising Campaign (1969), p. 60.
So easy a caveman can do it.
GEICO Laura Lowell, 42 Rules of Marketing (2007), p. 21.
Sometimes you feel like a nut, sometimes you don't.
Peter Paul Almond Joy & Peter Paul Mounds
1953Dancer-Fitzgerald-Sample
Linda K. Fuller, Frank Hoffmann, Beulah B Ramirez, Chocolate Fads, Folklore & Fantasies: 1,000+ Chunks of Chocolate Information (1994), p. 60.
Taking Care of Business.
Office DepotArthur A. Winters, Peggy Fincher Winters, Carole Paul,Brandstand: Strategies for Retail Brand Building (2003), p. 148.
The lion leaps from strength to strength.
Peugeot 1980sJ. Jonathan Gabay, Gabay's Copywriters' Compendium: The Definitive Creative Writer's Guide (2006), p. 602.
The pause that refreshes.
Coca-Cola 1929 D'Arcy Co.Edward Collins Bursk, The world of business (1962), p. 335.
The world's local bank.
HSBCPhilip Kotler, Waldemar Pfoertsch, Ines Michi, B2B Brand Management (2006), p. 102.
There is no spit in Cremo!
Cremo cigars byAmerican Tobacco
1929
Radio campaign on the new Columbia Broadcasting Service (CBS); cited in Erik Barnouw, The Sponsor: Notes On a Modern Potentate, Oxford University Press, 1978, page 25, ISBN 0-19-502614-4.
We do it all for you.
McDonald's 1975Robert Goldman, Reading Ads Socially (1992), p. 97
We drink all we can. The rest we sell.
Utica Club 1965Doyle Dane Bernbach
Art Direction (1967), p. 133.
We love to see you smile.
McDonald's 2000DDB Chicago, an affiliate ofDDB Worldwide
Howard Cannon, Brian Tarcy, The Complete Idiot's Guide to Starting Your Own Restaurant (2001), p. 138.
What would you do for a Klondike bar?
Isaly Dairy Company'sKlondike bar
1984Dwain Neilson Esmond, Can You Hear Me Now?: Young Adult Devotional (2004), p. 140.
When it absolutely, positively, has to be there overnight.
Federal Express 1982 Ally & GarganoSteve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History (2008), p. 136.
With a name like Smuckers... it has to be good.
SmuckersCynthia S. Smith, Step-by-step Advertising (1984), p. 74.
You deserve a break today.
McDonald's 1971Needham, Harper & Steers
Steve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History (2008), p. 136.
You're in good hands with Allstate.
AllstateSidney J. Levy, Dennis W. Rook, Brands, Consumers, Symbols, & Research: Sidney J. Levy on Marketing (1999), p. 15.
You got peanut butter in my chocolate!You got chocolate in my peanut butter!(Voiceover) Two great tastes that taste great together.
Reese's Peanut Butter Cups
1970
Andrew Hargadon, How Breakthroughs Happen: The Surprising Truth about how Companies Innovate (2003), p. 56; reported in part in Andrew F. Smith, Encyclopedia of Junk Food and Fast Food (2006), p. 228 (specifying date and attributing authorship toOgilvy & Mather).
[edit]
Famous Slogans 1No More Tears Johnson's Baby Shampoo Famous Slogan
Famous Slogans 2
Nobody does it like ______. Sara Lee Famous Slogan
Famous Slogans 3Nothin' says lovin' like somethin' from the oven. Pillsbury Famous Slogan
Famous Slogans 4Nothing comes between me and my ______. Calvin Klein jeans Famous Slogan
Famous Slogans 5Once you pop, you can't stop! Pringles Famous Slogan
Famous Slogans 6Mama mia, that's a spicy meatball! Alka-Seltzer Famous Slogan
Famous Slogans 7
M'm, M'm, Good! Campbell's Soup Famous Slogan
Famous Slogans 8Plop plop, fizz fizz, oh what a relief it is!® Alka-Seltzer Famous Slogan
Famous Slogans 9Promise her anything, but give her ______. Arpege Famous Slogan
Famous Slogans 10Quality is Job 1. Ford Famous Slogan
Famous Slogans 11Please don't squeeze the ______.® Charmin Toilet Tissue Famous Slogan
Famous Slogans 12Our repairmen are the loneliest guys in town. Maytag Appliances Famous Slogan
Famous Slogans 13
Snap! Crackle! Pop!Kellogg's Rice Krispies Cereal Famous
Slogan
Famous Slogans 14See the USA in your ______. Chevrolet Famous Slogan
Famous Slogans 15
Reach out and touch someone.®American Telephone &
Telegraph (AT&T) Famous Slogan
Famous Slogans 16St Augustine founded it. Becket died for it. Chaucer wrote about it. Cromwell shot at it. Hitler bombed it. Time is destroying it. Will you save it?
Canterbury Cathedral Famous Slogan
Famous Slogans 17
Something special in the air.American Airlines
Famous Slogan
Famous Slogans 18
Taste them again, for the first time.Kellogg's Corn Flakes
Famous Slogan
Famous Slogans 19
The best part of waking up is ______ in your cup.Folger's Coffee Famous
Slogan
Famous Slogans 20
The best seat in the house.Jockey Underwear
Famous Slogan
Famous Slogans 21The milk chocolate melts in your mouth-not in your hand.® M & Ms Famous Slogan
Famous Slogans 22See America at see level. Amtrack Famous Slogan
Famous Slogans 23
Ring around the collar.Wisk Laundry Detergent
Famous Slogan
Famous Slogans 24
The best to you each morning.Kellogg Company
Famous Slogan
Famous Slogans 25Run for the border. Taco Bell Famous
Slogan
Famous Slogans 26
The King of BeersBudweiser Famous
Slogan
Famous Slogans 27There are a million and one excuses for not wearing a safety belt. Some are real killers.
American Safety Council Famous Slogan
Famous Slogans 28
Tastes great, less filling.Miller Lite Famous
Slogan
Famous Slogans 29
The Other White Meat.National Pork Producers Council Famous Slogan
Famous Slogans 30The pause that refreshes. Coca-Cola Famous Slogan
Famous Slogans 31
You've come a long way, baby.®Virginia Slims Cigarettes
Famous Slogan
Famous Slogans 32Want him to be more of a man? Try being more of a woman! Coty Perfumes Famous Slogan
Famous Slogans 33
They're Great!Kellogg's Frosted Flakes
Famous Slogan
Famous Slogans 34We try harder.® Avis car rental Famous Slogan
Famous Slogans 35The Un-Cola' 7-Up Slogan Famous Slogan
Famous Slogans 36
We bring good things to life.®General Electric Famous
Slogan
Famous Slogans 37When it rains it pours. Morton Salt Famous Slogan
Famous Slogans 38You deserve a break today.® McDonald's Famous Slogan
Famous Slogans 39We love to fly and it shows. Delta Airlines Famous Slogan
Famous Slogans 40
We will sell no wine before its time.Paul Masson Wines Famous
Slogan
Famous Slogans 41Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
McDonald's Famous Slogan
Famous Slogans 42Where's the beef?® Wendy's Famous Slogan
Famous Slogans 43We do chicken right. Kentucky Fried Chicken Famous Slogan
Famous Slogans 44
When it absolutely, positively has to be there overnight.
Federal Express Famous Slogan
Famous Slogans 45Yo quiero ______. Taco Bell Famous Slogan
Famous Slogans 46When you say ______, you've said it all. Budweiser Famous Slogan
Famous Slogans 47You're in good hands with _______.® Allstate Famous Slogan
Famous Slogans 48You can trust your car to the man who wears the star.
Texaco Famous Slogan
Famous Slogans 49A little dab'll do ya. Brylcream Famous Slogan
Famous Slogans 50_______ is the place for the helpful hardware man. Ace Hardware Stores Famous Slogan
Famous Slogans 51All the news that's fit to print.® New York Times Famous Slogan
Famous Slogans 52Born in fire, blown by mouth and cut by hand with heart.
Waterford Glass Famous Slogan
Famous Slogans 53A diamond is forever. De Beers Consolidated Mines Famous
Slogan
Famous Slogans 54A day without orange juice is like a day without sunshine.
Florida Citrus Commission Famous Slogan
Famous Slogans 55_______ makes hamburgers taste like steakburgers. A-1 Steak Sauce Famous Slogan
Famous Slogans 56All you add is love. Ralston Purina Famous Slogan
Famous Slogans 57_______ the San Francisco treat. Rice-a-Roni Famous Slogan
Famous Slogans 58Aren't you glad you use ______ ? Don't you wish everybody did?
Dial Soap Famous Slogan
Famous Slogans 59A mind is a terrible thing to waste.® United Negro College Fund Famous Slogan
Famous Slogans 60_______ take me away. Calgon Famous Slogan
Famous Slogans 61Bring out the ______ and bring out the best. Hellman's Mayonnaise Famous Slogan
Famous Slogans 62
Breakfast of Champions. Wheaties Cereal Famous Slogan
Famous Slogans 63Double your pleasure.® Double your fun. Doublemint Gum Famous Slogan
Famous Slogans 64
Celebrate the Moments of Your Life.General Foods International Coffees
Famous Slogan
Famous Slogans 65Fly the friendly skies of ______.® United Air Lines Famous Slogan
Famous Slogans 66Better things for better living through chemistry. Du Pont Famous Slogan
Famous Slogans 67
Don't leave home without it.®American Express Credit Card Famous
Slogan
Famous Slogans 68Fill it to the rim with ______. Brim Decaffinated Coffee Famous Slogan
Famous Slogans 69Betcha can't eat just one. Lay's Potato Chips Famous Slogan
Famous Slogans 70Good to the last drop. Maxwell House Coffee Famous Slogan
Famous Slogans 71How do you spell relief? R-o-l-a-i-d-s Famous Slogan
Famous Slogans 72Don't treat your puppy like a dog. Ralston Purina Famous Slogan
Famous Slogans 73I wish I was an ______. Oscar Meyer Wiener Famous Slogan
Famous Slogans 74Does she … or doesn't she?® Clairol Hair Color Famous Slogan
Famous Slogans 75Finger-lickin' good. Kentucky Fried Chicken Famous Slogan
Famous Slogans 76In the valley of the Jolly, "Ho, ho, ho," ______. Green Giant Famous Slogan
Famous Slogans 77Be all that you can be. United States Army Famous Slogan
Famous Slogans 78America's freedom fabric. "Visa" by Dacron Famous Slogan
Famous Slogans 79If I've only one life, let me live it as a blonde! Clairol Hair Color Famous Slogan
Famous Slogans 80Just do it. Nike Famous Slogan
Famous Slogans 81It's the cheesiest. Kraft Macaroni & Cheese Famous Slogan
Famous Slogans 82I'd like to buy the world a ______. (Coke) Coca-Cola Famous Slogan
Famous Slogans 83Have it your way.® Burger King Famous Slogan
Famous Slogans 84I can't believe I ate the whole thing. Alka-Seltzer Famous Slogan
Famous Slogans 85Hair color so natural only her hairdresser knows for sure.®
Clairol Hair Color Famous Slogan
Famous Slogans 86It keeps going, and going, and going.... Energizer Batteries Famous Slogan
Famous Slogans 87It's the real thing. Coca-Cola Famous Slogan
Famous Slogans 88Like a good neighbor, ______ is there. State Farm Insurance Famous Slogan
Famous Slogans 89It takes a tough man to make a tender chicken.
Perdue Famous Slogan
Famous Slogans 90It takes a licking and keeps on ticking. Timex Watches Famous Slogan
Famous Slogans 91Look, Ma, no cavities! Crest Toothpaste Famous Slogan
Famous Slogans 92
Look for the union label.International Ladies' Garment Workers' Union
Famous Slogan
Famous Slogans 93Let your fingers do the walking. Yellow Pages Famous Slogan
It's everywhere you want to be – VISAWe make money the old-fashioned way....We earn it - Smith BarneyEverything is easier on a Mac - Apple ComputerWelcome to the World Wide Wow - AOL (play on World Wide Web)Nothing Runs Like A Deere - Deere&CompanyLive unböring – IkeaThe ultimate driving machine. – BMWLive in your world, play in ours. - Sony Playstation and Playstation 2 gamingconsolesWhen it absolutely, positively has to be there overnight. - Federal ExpressGet N or get out. - Nintendo 64See what the future has in store. - Future ShopEasy as Dell - Dell ComputerGo further with Shell - Shell OilOnce you pop, you can't stop. – PringlesPush Button Publishing - Blogger.comHow do you spell relief? - RolaidsWe're number two; we try harder. - Avis RentalCarsIsit live, or is it Memorex? – MemorexThe World's Online Market Place – eBayWherever you go, our network follows - Hutch Cellular IndiaConsider IT Done – SyntelNothin' says lovin' like something from the oven. – PillsburyNo battery is stronger longer. - Duracell BatteriesHigh Performance, Delivered – AccentureIntel inside - IntelMaking Tomorrow Better - ONGC (Oil & Natural Gas Commission, India)
Let your fingers do the walking. - Yellow Pages1-
AT&T: "Reach Out and Touch Someone"2
- Nike: "Just Do It"
3- AllState: "You're in Good Hands"
4- Geico: "Fifteen minutes could save you 15% or more."
5- Almond Joy/Mounds: "Sometimes you feel like a nut, sometimes you don't."
6- Maxwell House: "Good to the Last Drop"
7- Wheaties: "Breakfast of Champions"
8- Campbell's Soup: "M'm! M'm! Good!"
9- Kellogg's Rice Crispies: "Snap! Crackle! Pop!"
10- "Got Milk?" By the Milk Campaign
11-Line:"Your flexible friend." Brand: Access
12-"We try harder." Avis
13-"Go to work on an egg." Egg Marketing Board
14- "Guinness is good for you." Guinness
15- "Don't be vague. Ask for Haig." Haig Scotch Whisky
16 - "Happiness is a cigar called Hamlet." Hamlet
17- "Heineken refreshes the parts other beers cannot reach." Heineken
18- "Beanz Meanz Heinz." Heinz
19- "It is. Are you?" The Independent
20- "Have it your way." Burger King
21- "Think small." Volkswagen
22- "The ultimate driving machine." BMW
23- "When you got it, flaunt it." Braniff Airlines
24- "The antidote for civilization." Club Med
25- "When it absolutely, positively has to be there overnight." Federal Express
26- "No FT, no comment." Financial Times
27- "Finger lickin' good." KFC
28- "Because I'm worth it." L'Oréa
l29- "You'll wonder where the yellow went when you brush your teeth withPepsodent." Pepsodent
30- "All the news that's fit to print." The New York Times
31- "Let your fingers do the walking." Yellow Pages
32- Life's Good – LG
33- “Vorsprung durch technik.” Audi
34- “Ah, Bisto!” Bisto
35- “The quicker picker-upper.” Bounty
36- “A little dab'll do ya.” Brylcreem
37- “Have it your way.” Burger King
38- “Where do you want to go today?” Microsoft
39 – “It's Miller time!” Miller
40 – “It's everywhere you want to be.” Visa41-
“Drivers wanted.” Volkswagen
42-"You can be sure of Shell." Shell Oil
43- "It's a Skoda. Honest. " Skoda
44 - "All the news that's fit to print." The New York Times
44- "Which twin has the Toni?" Toni
45- "Fly the friendly skies." United Airlines
46- "Be all you can be." US Army
47- "Give us 20 minutes and we'll give you the world." WINS Radio, New York
48- "Preparing to be a beautiful lady." Pear's Soap
49- "Merrill Lynch is bullish on America." Merrill Lynch
50 "Capitalist tool." Forbes
51- "Say it with flowers" FTD (Interflora)
52- "When you care enough to send the very best" Hallmark
53- "Nothing runs like a Deere" John Deere
54- "I'd walk a mile for a Camel." Camel
55- "M'm! M'm! Good!" Campbell's Soup
56- "Probably the best beer in the world." Carlsberg
57- "The Citi never sleeps." Citibank
58- "The antidote for civilization." Club Med
59- "When it absolutely, positively has to be there overnight." Federal Express
60- "Capitalist tool." Forbes
61- "Say it with flowers" FTD (Interflora)
62- "Schhh...You-Know-Who." Schweppes
63- "The Uncola." Seven Up/7 Up
64- "Raise your hand if you're sure." Sure
65- "Don't just book it. Thomas Cook it." Thomas Cook
66 - "It takes a licking and keeps on ticking." Timex
67 - "The car in front is a Toyota." Toyota
68- "We drink all we can. The rest we sell." Brand: Utica Club
69- "What we want is Watney's." Watney's
70- "The future's bright. The future's Orange." Orange
71 -"Preparing to be a beautiful lady." Pear's Soap
72 - "Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin'highwalkin' fastlivin' evergivin' coolfizzin' Pepsi." Brand: Pepsi Cola
73 - "Have a break. Have a Kit-Kat." Brand: Kit Kat
74 - "Safety fast." MG
75- "A diamond is forever." De Beers Consolidated
76 - "Put a tiger in your tank." Esso
77- "Capitalist tool." Forbes
78 - "The Citi never sleeps." Citibank
79- "The pause that refreshes." Coca-Cola
80 - "Your flexible friend." Access
81- "Think different." Apple Macintosh
82 - "The ultimate driving machine." BMW
83 - "The world's favourite airline." British Airways
84- "It's good to talk." British Telecom/BT
85 - "A little dab'll do ya." Brylcreem
3M: "Innovation" Agere Systems : "How Communication Happens" Agilent: "Dreams Made Real" Airbus: "Setting the Standards" Amazon.com: "…and You're Done" AMX: "It's Your World. Take Control" Anritsu: "Discover What's Possible AT&T: "Your World. Delivered" ATG Design Services: "Circuit Design for the RF Impaired" ATI Technologies: "Get In the Game" BAE Systems: "Innovating for a Safer World" Ball Corporation: "The Leader in Small Space and Rocket Systems"
BellSouth: "Listening, Answering" Blackhawk: "Powering DSP Development" Boeing: "Forever New Frontiers" Bose Corporation: "Better Sound Through Research" Bowers & Wilkins (Speaker Mfg.): "Listen and You Will See" BP Microsystems: "Setting the Standard in Device Programming" Cadence: "How Big Can You Dream?" Canon: "Know How" Cingular Wireless: "Raising the Bar" Cisco Systems: "This is the Power of the Network. Now." Cirrus Logic: "Leading the Digital Entertainment Revolution" Compaq (HP): "Inspiration Technology" Cypress Semiconductor: "Driving the Communication Revolution" Datel (C&D Tech) : "Innovation and Excellence" Dell Computer: "Get More out of Now" DuPont: "The Miracles of Science" EM Research: "The ultimate source for miniature frequency synthesizers" Ericsson: "Taking You Forward" Fiber -Span , LLC: "RF On Fiber" Ford: "Built for the Road Ahead" Fujitsu: "The Possibilities are Infinite" General Dynamics: "Strength On Your Side" General Electric: "Imagination at Work" GigaLane: "Innovation and Excellence in RF & Microwave" Griff Specialty Paper and Film : "Materials that Create Solutions" Hitachi: "Inspire the Next" Hewlett-Packard: "Invent" Honeywell: "We are Honeywell" IBM: "We Make IT Happen" IDT: "Powering What's Next" IFI: "The Power of Choice" I.F. Engineering Corp: "Your challenge is our progress" Infineon: "Keep on Thinking" Intel: "Intel Inside" Intersil: "Technology at the Speed of Life" ITT: "Engineered for Life" JRC: "You Don't Need Wires to Communicate" Keithley: "A Greater Measure of Confidence" Kodak: "A Virtual World of Live Pictures" Linksys: "At Linksys - We are making connectivity easier" Linx Technologies : "Wireless Made Simple" Lockheed Martin: "We Never Forget Who We're Working For" MegaPhase: "Our Customers Connect With Us™" Micrel: "The Infinite Bandwidth Company" Micron: "The Future of Memory" Mitsubishi Semiconductor: "Changes for the Better" Motorola: "Digital DNA" "Hello. Moto" muRata: "Innovator in Electronics" mWAVE Industries , LLC: "Your Partner In Antenna Technology" National Semiconductor: "The Sight & Sound of Information" NEC Corporation: "Empowered by Innovation" Nokia: "Connecting People" Nortel Networks: "Business Without Boundaries" Orbital Sciences Corporation: "The Leader in Small Space and Rocket Systems"
Panasonic: "Ideas for Life" Philips: "Sense and Simplicity" PMC-Sierra: "Accelerating The Broadband Revolution" Pragma: "Operate at Your Optimum"
Progressive: "Now that's Progressive" RCAT Systems: "You push the limits. We measure it." RF Bites: "Helping RF Designers one Bite at a time" RF Cafe: A Disruptive Web Presence"
"Your Onramp to the Information Superhighway" Rohde & Schwarz: "Pushing Limits" Thor Labs: "Photonics in the Fast Lane" Samsung Electronics: "Imagine" ST Microelectronics: "More Intelligence Solutions" Sun Microsystems: "The Network Is The Computer" Texas Instruments: "The World Leader in DSP and Analog" "Technology for Innovators" Unisys: "We Make It Happen" United Technologies Corporation: "This Is Momentum" Verizon Wireless: "Can You Hear Me Now? Good." vidaRF: "Simple Solutions for Complex Connections" Vodafone: "How Are You?" Xilinx: "The Programmable Logic Company" XMA Corporation: "When Performance Matters"
Other Company Slogans
3PARdata Inc.: "Serving Information. Simply." 7-Eleven : "Oh Thank Heaven for 7-Eleven" A.T. Kearney: ''Ideas That Last'' ACCBank: ''Its All About'' ACE Aviation Holdings: ''At Air Canada We Are Not Happy Until You Are Happy.'' ACN Inc.: "One world. One Vision. AIMCO: "America Comes Home to AIMCO" AMC Theatres: "Experience the Difference" Abbott Laboratories: "A Promise for Life" Accenture : ''High Performance. Delivered.'' Acorn Computers: ''No slogan'' Adelphia: "Get. Watch. Do What You Want." Affiliated Computer Services: "People Making Technology Work" Albertsons: "Helping Make Your Life Easier" Allegheny Technologies: "Specialty Materials That Make Our World" Allstate Corporation: "You're in Good Hands" Altec Lansing: "Just listen to this!" Aluria Software: "Security Made Simple" American Express: "Do More" American Medical Response: "Patient Focused, Customer Centered, Caregiver
Inspired" Ameritech: "In a World of Technology, People Make the Difference." Apache Corporation: "Sense of Urgency" Apollo Group: "You Can Do This" Arcelor: "Steel Solutions for a Better World" Archer Daniels Midland: "Resourcful By Nature"
Astaro: "Network Assurance" Avon Products, Inc.: "The Company for Women" BI-LO : "Why Pay More?" BMW: "The Ultimate Driving Machine" BP (British Petroleum): "Beyond Petroleum" Bayer USA: "Science for a Better Life" Best Buy: "Thousands of Possibilities. Get Yours." Bob Evans Restaurants: "Down on the Farm" Booz Allen Hamilton: "Delivering Results That Endure" Borland: "Excellence Endures" Burger King: "Have It Your Way" Buy.com: "The Internet Superstore" CDW: "The Right Technology, Right Away" CHC Helicopter: :CHC Moves the Industry That Moves the World" CVS/pharmacy: "Expect Something Extra" Capital One: "What's in your wallet?" Century 21: "Real Estate for Your World" Circuit City: "Just what you needed" Citigroup: "Live Richly" CityJet: "Travel Without Frontiers" Claris: "Simply, Powerful Software" CompUSA: "We got it. We get it." ConAgra Foods, Inc.: "The Right Kind of Food Company" Cracker Barrel: "Homestyle Cooking Done Right." Credit Suisse First Boston: "Empowering Change" D-Link: "Building Networks for People" John Deere: "Nothing Runs Like a Deere" Dow Corning: "We Help You Invent the Future" Dun & Bradstreet: "Decide with Confidence" eBay: "The World's Online Marketplace" E.F. Hutton: "When E.F. Hutton talks, people listen" Emerson Electric Company: "Consider It Solved" ExxonMobil: "Taking on the world's toughest energy challenges" FedEx: "Relax, It's FedEx" GEICO: "15 Minutes Could Save You 15% or More on Car Insurance" General Mills: "The Company of Champions" Global Jet Airlines: "Light is Faster, but We are Safer" Globe Telecom: "Making great things possible" Goldman Sachs: "Our Client's Interests Always Come First" Hilton Hotels: "Take Me To The Hilton" Honda: "Power of Dreams" Hudson's Bay Company: "We are Canada's Merchants" IBM: "On Demand Business" IRobot: "Business Mechanisms to Accelerate Change" InFocus: "The Big Picture" Infosys: "Powered by Intellect Driven by Values" J.C. Penney: "It's all Inside" JVC: "The Perfect Experience: Johnson & Johnson: "The Family Company" Kohl's: "Expect Great Things"
Konica Minolta: "The Essentials of Imaging" Kroger: "Right Store, Right Price" Lehman Brothers: "Where Vision Gets Built" LevelVision LLC : "Engaging People" L'Oreal : "Because I'm Worth It" Lowe's: "Improving Home Improvement" Marshall Aerospace: "World Class Aerospace Solutions" Martha Stewart Living: "Sharing The Good Things Everyday" Matsushita Electric Industrial: "Panasonic Ideas for Life" Mazda : "Zoom Zoom" McDonald's: "I'm Lovin' It" Meijer: "Higher Standards. Lower Prices." Merck & Co.: "Committed to Bringing Out the Best in Medicine" Merrill Lynch: "We See Your Financial Life in Total" Metropolitan Life Insurance Company: "Have You Met Life Today?" Mitsubishi : "Better Built, Better Backed" Morgan Stanley: "One Client at a Time" MySQL: "To Make Superior Data Management Available and Affordable for All" NVIDIA: "The way it's meant to be played" Nationwide Mutual Insurance Company: "Nationwide is on Your Side" Nestlé: "Good Food. Good Life" Nike : "Just Do It" Nintendo: "Born to play" Nissan Motors: "SHIFT_" Novell: "Software for the Open Enterprise" Officeworks 1: "The Works" Olympus Corporation: "Your Vision, Our Future" One Hour Heating & Air Conditioning : "Always On Time... Or You Don't Pay
A Dime" Optus 1: "Yes" Oracle: "Information Driven: Palo Alto Auto & Body: “May We Have the Next Dents, Please?” Panera Bread: "A Loaf of Bread in Every Arm'" Pentax: "For Your Precious Moments" Pepsi : "It's the Cola" Peregrine Systems: "Evolve Wisely" PerkinElmer: "Precisely" Pier 1 Imports: "Life More Interesting" Pioneer Rocketplane: "Permitting Travel to Space, Travel in Space, and Travel
Through Space" Plantronics: "Sound Innovation" Porsche: "There Is No Substitute" PricewaterhouseCoopers: "Excellence, Teamwork and Leadership" Principal Financial Group: "We'll Give You an Edge" Procter & Gamble: "Touching Lives, Improving Life" Prudential Financial: "Growing and Protecting Your Wealth" Qwest: "Spirit of Service" Renault: "Créateur d’Automobiles" Rite Aid: "With Us, It's Personal: Rolls-Royce: "Trusted to Deliver Excellence"
Sherwin-Williams: "Cover the Earth" Silicon Graphics: "The Source of Innovation and Discovery" Spencer Gifts: "Life's A Party! We're Makin' It Fun." Sprint Nextel Corporation: "Yes you can" Staples: "That Was Easy" Symbol Technologies: "The Enterprise Mobility Company" Target Corporation: "Expect More. Pay Less." The Home Depot: "You Can Do It. We Can Help." The Spaceship Factory : "Custom Fabrication for Interplanetary Living" Time Warner Cable: "The Power of You" Toshiba: "Committed to People, Committed to the Future." Toyota : "Oh What a Feeling" United Parcel Service: "What Can Brown Do for You?" United States Postal Service: "Fly Like An Eagle" USO : "Until Every One Comes Home..." VeriSign: "Where It All Comes Together" Verizon" Make Progress Every Day" Veterans Way Bicycles : "Veterans Way Bicycles, Making It Happen" Village Cinemas 1: "Where Movies Live" Vodafone: "Make the Most of Now" Volkswagen: "Aus Liebe zum Automobil," which being translated, is, "Out of love to
automobiles." (thx to Kirtland S.) Wachovia: "Uncommon Wisdom" Wegmans Food Markets: "Every Day You Get Our Best!" Weight Watchers: "Watch Yourself Change: Wendy's : "Do What Tastes Right" Wyse: "Global Leader in Thin Computing" Xerox: "The Document Company"