Slides nmx 2013
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How To Effectively Podcast To A Global Audience Moderator: Karin Hoegh, PodConsult 1
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A few slides from this session at NMX in Las Vegas 2013 http://www.blogworld.com/2012/12/14/10-ways-to-embrace-your-global-audience/
Transcript of Slides nmx 2013
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How To Effectively Podcast To A Global Audience
Moderator: Karin Hoegh, PodConsult
Karin Høgh@karinhoegh
DanishJournalist, podcasterPodcasting ConsultantAuthor of Danish book on podcastingAmbassador to European Podcast AwardReseller of equipment and software
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You?American?Living in US?Podcasting in English?Blogging in English?Have been travelling outside US?Speaking one language – maybe two?Listening to non-English podcasts?
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1. Podcast in your own language – reach the few2. Podcast in English – reach globally
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When you address a global audience
1. Ignore them and assume they understand your (American) way of thinking and living
2. Acknowledge them, tailor your content to suit them too, and engage them on their terms
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Mathew Workman@matthewworkman
AmericanFreelance journalist in Portland, OregonAnchor/reporter at KTVLHost of The Faroe Islands Podcast
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Farnoosh Brock@prolificliving
Originally from IranOwner of Prolific Living since 2011SpeakerAuthorBusiness coachBloggerPodcaster
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Mark Pentleton@markpentleton
ScotsmanTeacherOwner of Radio Lingua NetworkPodcasting language lessons since 2004 Producer of “Coffee Break Spanish and 30 other podcasts
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Faroe Islands – say where?
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Building confidence – word by word
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One world – hundreds of languages
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10 Ways to Embrace your Global Audience
1. Do your research. Look it up and find out how your content fits your audience. Don´t make them feel left out when you talk about American elections, sports events, openings, holidays, etc.
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10 Ways to Embrace your Global Audience
2. Talk about things that are truly global and universal. If your podcast is about film or a TV series, make sure they have been released outside the U.S. Like Star Wars, Mad Men, American Idol, Lost, etc. Books like Harry Potter are global, but a lot of other books have not been released outside the U.S.
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10 Ways to Embrace your Global Audience
3. Be aware that words don´t mean the same outside the U.S. Even between U.S. English and British English there can be remarkable differences, which can cause misunderstandings (e.g. football in Europe is soccer, Thanksgiving is an American holiday, Mother´s Day is not celebrated the same day all over the world).
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10 Ways to Embrace your Global Audience
4. Engage your audience. Ask them to share what it is like in their lives. The weather, the culture, politics, habits, time zones, holidays, Black Friday etc.
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10 Ways to Embrace your Global Audience
5. Don´t be too salesy. Many countries outside the U.S. are not so open toward commerce, sponsoring, commercials or advertisements.
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10 Ways to Embrace your Global Audience
6. Consider getting a co-host who is not American. This can help closing the gap between you and listeners outside the U.S.
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10 Ways to Embrace your Global Audience
7. Include their feedback. Each country has its own iTunes Store and make sure you get reviews of your podcast from all countries.
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10 Ways to Embrace your Global Audience
8. Translate your show-notes into other languages. This will also enhance your searchability.
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10 Ways to Embrace your Global Audience
9. If you livestream your episodes, consider scheduling so listeners overseas can join you at least sometimes.
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10 Ways to Embrace your Global Audience
10. Be tolerant with your listeners. Many of them don´t speak or write your language too well. They have different ethics and manners, expressions and sense of humor. But they are still good people and they are today’s listeners and tomorrow’s friends.
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Q & A
Moderator: Karin Hoegh, PodConsult
