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Part  I:  Open  English  One  Example  of  La7n  American    Entrepreneurship  

The Open English Story The leading online English school in Latin America

•  Andres  Moreno;  Founder  and  CEO  of  OpenEnglish  

•  Co-­‐founder  of  Op9mal  English,  company  that  provided  La9n  American  execu9ves  of  Fortune  500  with  one-­‐on-­‐one  English-­‐language  training    

•  Founded  in  2006  •  Ini9ally  targe9ng  Spanish  

and  Portuguese  speakers  in  LatAm    

•  +50,000  students  •  Raised  +$55M  to  date    

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Online  English  Learning  Students  can  improve  their  English  any9me,  anywhere  

Live  Instruc7on  Live   sessions  with   na9ve  English   speakers   start  every  hour  

Personalized  A>en7on  Each  student  has  their  own  Study  Advisor  for  counsel  and  mo9va9on  

Mul7media  Learning  Students  can  experience  the  language  through  hundreds  of  hours  of  mul9media  content  

Our Value Proposition The best way to reach fluency in English; anytime, anywhere.

Our core 12-month program includes:

 *  Average  contract  value  before  churn  

Regional Operations Over 1500 team members across the region

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Miami  

Caracas  Panama  Bogota  

Sao  Paulo  

Buenos    Aires  

Effec7ve  Acquisi7on  Strategy    

Company Awards and Buzz! Pan-regional Press Coverage

Winner  of  the  2011  Educa9on  SoSware  

Review    

Winner  of  the  2011  Interna9onal  E-­‐Learning  Award  Academic  Division  

Winner  of  the  2011  E-­‐Learning  Age  –    Online  Educa9onal  

Company  

Winner  of  the  2011  David  Riley  Award  for  Innova9on  in  Business  English  and  

ESP    

Winner  of  the  2010  Interac9ve  Media  Awards  

Part  II:  Our  Region  The  resurgence  of  tech  start-­‐ups  in  La7n  America  

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LatAm Leads Broadband Growth LatAm will have highest CAGR in the world in terms of fixed

broadband connections between 2009 and 2015

0.00%   2.00%   4.00%   6.00%   8.00%   10.00%   12.00%   14.00%   16.00%   18.00%  

 La7n  America  

Developed  Regions*  

*Central  and  Eastern  Europe,  developed  Asia–Pacific,  North  America  and  Western  Europe  

Fixed  broadb

and:  worldwide  forecast  2010–2015  

Analysis  Mason

   

15.4%  

3.9%  

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Time  Spen

t  Online  

Total  H

ours  per  Visitor  F

ebruary  2010  

LatAm Leads in Online Engagement The region is culturally ready for a massive surge in broadband

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%  Reach  Email     %  Reach  Social  Networks  

LatAm Leads in Online Engagement

Venture Capital Firms are Taking Interest…

Acquired  by  Groupon  (Brazil)  

Acquired  by  Playdom    (Argen7na)  

IPO  2007  (Argen7na)  

Acquired  by  Naspers  $342M  (Brazil)  

Acquired  by  Santander  $529M  (Arg)    

2010-­‐11,  Handful  of  Exits     2007-­‐09,  Success  Stories  

Acquired  by  Groupon  (Chile)  

Where are the exits?

Although LatAm Entrepreneurs Face Many Challenges…

•  Limited  access  to  low  cost  loans  or  angel  networks    

•  Limited  opportuni7es  to  collaborate  with  others  about  lessons  learned  

•  Low  quality  broadband  dampers  business  models  requiring  high-­‐bandwidth,  (i.e.  video  streaming)  

 

•  E-­‐commerce  s9ll  in  its  infancy,  many  consumers  s9ll  uncomfortable  with  purchasing  online;  limited  payment  infrastructure  

•  Costly  and  unreliable  regional  shipping  infrastructure  

The Opportunity is Yours for the Taking! •  La9n  American  markets  are  not  yet  saturated  with  established  

market  leaders,  making  it  easier  for  new  companies  to  gain  market  share  

•  Availability  of  low  cost  resources  trained  in  large  scale  implementa9on  due  to  par9cipa9on  in  near-­‐shore  IT  consul9ng  

•  Historically  lower  staff  a>ri7on  rates  due  to  cultural  loyal9es  to  organiza9ons  

•  Heavy  penetra7on  of  social  media  has  a  mul9plica9ve  effect  for  web-­‐based  ini9a9ves.  

•  LatAm  entreprenuers  are  well  posi9oned  to  understand  local  consumer  needs  and  build  brands  that  resonate  with  them  

Q&A