Slides 29 – 35Slides 29 – 35

Elvis said it best: "We can't go Elvis said it best: "We can't go on together with suspicious on together with suspicious

minds."minds." What Elvis Presley wanted to say in Lehman’s

Term is that both persons cannot have a good relationship if they are having doubts and uncertainties to each other.

The trust between the two should be tight and strong for both of them to have a good relationship.

This relationship is not that difficult to handle, just give what the consumers and customers truly want and need and that will keep them always coming back for more.

Brand loyalty is the corporate version of going Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and steady, but the breakup is inevitable—and coming fast. Because they are networked, coming fast. Because they are networked,

smart markets are able to renegotiate smart markets are able to renegotiate relationships with blinding speed.relationships with blinding speed.

The way companies treat their consumers or customers is not effective as what they seem.

They are not meeting the expectations that the consumers are having towards them. The consumers are having doubts about the products being produced by the corporations.

This makes the corporations lose some profits and much worse, consumers and clients. Without people to purchase and buy their products, they are as good as nothing at all.

Networked markets can change suppliers Networked markets can change suppliers overnight. Networked knowledge workers can overnight. Networked knowledge workers can

change employers over lunch. Your own change employers over lunch. Your own "downsizing initiatives" taught us to ask the "downsizing initiatives" taught us to ask the

question: "Loyalty? What's that?"question: "Loyalty? What's that?"

The information that consumers are gaining from the internet has made them a credible factor that they are now earning the courage to step up and tell what are the things they think about the companies or corporations.

Customers and consumers use it as a gauge whether they will continue purchasing a specific product to that particular company or corporation.

The companies and corporations on the other side, use it to gauge the popularity and success of their products.

Smart markets will find Smart markets will find suppliers who speak their own suppliers who speak their own

language.language. It gave the people free information and vast

knowledge to gain which in time made them intelligent and wise.

It has changed how they think about product specifications and what to expect properly from a specific product.

The intelligent consumers and customers today wants to have their money’s worth the product that they will purchase from the suppliers or companies.

The consumers and customers have now gained the advantage over the companies and corporations because they have gained a lot of information and knowledge from the internet.

Learning to speak with a human voice is Learning to speak with a human voice is not a parlor trick. It can't be "picked up" not a parlor trick. It can't be "picked up"

at some tony conference.at some tony conference.

Whenever companies talk to their customers and clients, they are talking to them with a voice which is very difficult to decipher.

They want them to have a complicated time understanding what they are saying for the customers to be bothered and ignore what they are saying and just buy their products.

Communication is very important between customer and companies for them to have a great relationship with each other.

Having a link with the people who purchases products from them is a great asset for a company or retailer to hold.

To speak with a human voice, To speak with a human voice, companies must share the companies must share the

concerns of their communities.concerns of their communities.

Communication and conversations between customers and retailers are vital parts when committing trade and transaction.

It is needed because the link between each other is essential for both of them to be synchronized and for both of them to feel the trust and confidence with each other.

They should feel what their customers feel, breathe what they breathe, and live how they live.

In other words, they should be one with their customers.

But first, they must belong to a But first, they must belong to a community.community.

They should be their own customers first to know what the things are that their customers truly feel and knows.

They should know that customers and clients wants to have their money’s worth from the things that they are exchanging it for.

Companies should communicate with other people outside their fortress and great wall to be able to accomplish these things.

They should break this wall and let the consumers and customers flow in to give out their ideas and suggestions.