Slick
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SLICKF r o m z e r o t o f i t
SLICKF r o m z e r o t o f i t
Motivation
Team
Feedback Easy to Use
Fitness Device +Fitness device for people who want get or
stay fit that focuses on the three areas of
motivation, feedback and ease of use.
W H A T
Does this seemfamiliar?
Well for
it might be...
W H Y
Overweight American Over Age 20
67%
W H Y
Quit going to the gym within 90 days
90%2002 annual medical spending for overweight and obesity expeditures
$926,000,000
Source: Dr. Donald E. Wetmore
Source: Center for Disease Control (CDC)
Maslow's hierarchy of needs1
Love/BelongingEsteem
Target
friendship, family, sexual intimacyself-esteem, confidence, achievement,
respect of others, respect by others
Achievement
Safety in numbers
Group support
Belonging
Respect of others
Respect by others
M O T I V A T I O N 1 + 1
Theory of Self-efficacy2
Higher Higher
Chance of success=
S u c c e s s C r i t e r i a
What does it all mean?
Community
Accesibility of information
Lots of feedback
Show accomplishment of work
Outside feedback
1
Workout twitter
Blog
Tells if friends are at gym
Share experience
Recognition of work
2
Intuitive interaction
Accesibility of information
Intuitive feedback
Organizes data
Easy to useMotivates
Simple navigation
Automation
Large display
3
Display live information
Historial log
Exertion levels
Calories burned
Provide Feedback
Progress
Cardio and strength training modes
I D E A T I O N C O N C E P T 1
Tie Concept
Build exercise currency
Reward from exercise “money”
Parallal ritual/routine of going to work
Hands free device
Interaction affordance
Explores fetish
I D E A T I O N C O N C E P T 1
I D E A T I O N C O N C E P T 1
I D E A T I O N C O N C E P T 2
Wrist Band Concept
Different modes with different configurations
Adaptive screen size
Pairing and cooperative goals
Hands free device
Style potential
Life style integration
Metaphoric goal representation
I D E A T I O N C O N C E P T 2
Orientation modes
Fastening mechanisms
Interactions
Straps
I D E A T I O N C O N C E P T 2
Motivation mode Interactions formodes
Liquid Metaphor
Fish tank metaphorCommunity is a strongmotivator
Goals offriends/couples
Fish represent usersand whether they
are at the gym
I D E A T I O N C O N C E P T 2
Fan expansion
Rough Concept
S C E N A R I O
Home
Joe’s device
Tom’s device
He attaches device to wristbandWhile relaxing, the device sounds He checks his pocket-sized device
YES / NO
5 10
15 30
45 60
BE THERE __ MINS.
WOR
K OU
T WITH JOE? YES/
NO
Interactions Section
Home Gym
TEAM GOAL
Joe’s contribution
Tom’s contribution
He turns the rotational moduleTom feels ready and excited
800 CAL 800 CALGOAL GOAL
330 CAL
120 CAL
210 CAL
TOTAL
CAL
HR
log
120 CA
LTREN
D MILL
YOU
JOE
CONFIRM? CONFIRM?
CARD
IO
YES / NO YES / NO
1
4
8
2
5
9
3
6
0
7
S C E N A R I O
INPUT
wt.120
CAL
TREN
D MILL
CARD
IO
Gym
Lifting weightsDevice measures Calories while exercising
Inputting text Reaching goal 823 CALGOAL!!
330 CALTOTAL
_6120 CAL
210 CAL
CAL
HR
LOG
YOU
JOE
1
4
8
2
5
9
3
6
0
7
190
CAL
CARD
IO
WEIGHTS
FITNESS
TREND MILL
TREND MILL
PROGRESS
7/5/09
350 CAL
6/30/09
290 CAL
6/26
/09
210
CAL
6/23
/09
Home
Tom comes home after workout with Joe Device is docked
YOU AREPROGRESSING
Full screen
Download to computer
SLICKF r o m z e r o t o f i t
F o r m R e f i n e m e n t
The form factor was chosen because it related most with the brand language
The form here is indicative of motion and speed which is fitting to the nature of the product
Other forms: exploring more geometric formsLooking at screen configurations
Organic inspiration
M o d e l
F e a t u r e s
Expandable Screen
Calorie centered approach
Fitness and strength training modes
Clear and simple interface
Detailed feedback
Touch screen LCD