1. How SL Businesses & Non-Profits WorkTogether for a MutuallyBeneficial Relationship in Second Life

2. Second Life StatisticsSince April, daily registrations have increased by approx. 6,000

3. Second Life StatisticsAverage monthly remains steady for past 3 quarters

4. Second Life StatisticsExchange rate is improving and at a 6-quarter best

5. Second Life StatisticsYear over year, the 2010 average of monthly economic participantswas up 4% from 2009s average.

6. Second Life StatisticsDriven by greater merchant adoption and improved shopping features,web merchandise sales volume grew 5.8% in Q4. 2010 web salesvolume was up 104% relative to 2009.

7. Second Life StatisticsWorld size is within a 1% range of the last 2 quarters.

8. Second Life Statistics Interest in Second Life has not peaked Stable community with active regular users Linden Economy is improving People are spending moneyThis is the equivalent of a mature city with a steady population size, full of diverse, creative, artistic, intelligent people with an entrepreneurial spirit and a passionate dedication to their community.

9. How Avatars Use Second Life Information Seekers Digital Consumerism Recreation Artistic Expression Charitable Giving Self-Expression Social Engagement Creative Development

10. The American Cancer SocietysPresence in Second Life Cancer Survivor & Caregiver Support Groups Cancer Information ACS Programs/Services Memorial Garden Relay For Life

11. Relay For Life of Second Life 2005 2011 $5,000 usd $375,000 usd 315 avatars 2,140 avatars 6 regions 140 teams 41 regions Total Raised in Second Life: $1,251,500 * 4 consecutive years of $200,000+ * Raised our 1 millionth dollar in 2011

12. Future GrowthInitiated in 2011 Expansion to other Virtual Worlds Relationships with new SL-corporate partners (Amaretto, KittyCatS, Ozimals) Within Second Life Reach new niche-market communities/groups Provide NCIC Support in-world Grow participation in RFL Improve quality of information-delivery

13. Why do SL Businesses Partner withthe American Cancer SocietyNon-Profit Considerations Our Philosophy Donation Integrity Branding RL Representation Second Life users are more passionate about their experience online and are loyal to entities that legitimize their efforts by supporting/recognizing their avatars existence.

14. 2010 American Cancer Society, Inc. No.0052.21