Jeff Vogt (SL: Vogt Linden)Linden LabSLCC 2011

The Future of Commerce in Second Life

Focus Areas

Registration Usability Service GrowthNew UserAcquisition Performance

Q2 SL Economy

Q2 SL EconomyDaily Completed Registrations

Q2 SL Economy Average Monthly Logged-In Users

Q2 SL Economy User Hours

Q2 SL Economy Average Monthly Economic Participants

Q2 SL Economy Average Exchange Rate

Q2 SL Economy L$ Supply

Q2 SL Economy Lindex Volume

Q2 SL Economy Web Merchandise Sales Volume

Q2 SL Economy World Size

Merchant ServicesPurchasing Today

Merchant ServicesPurchasing Tomorrow...

“Direct Delivery” of Virtual Goods to Users’ Inventory

Merchant ServicesDirect Delivery

Merchant ServicesMarketplace Listings and Inventory Management

Business Services

Business ServicesLinden $ and Lindex

What’s Next?

Thank You!