Skyfall website
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Transcript of Skyfall website
Skyfall website
The main website (homepage) screen grab
Watch clips from film! (intrigue to watch film)
Different release dates – why?
Choose your country – appeal to global audiences!
Sony pictures websites around world change!
• France Japan
Choose different websites to browse
• Different audiences • Technological convergence• synergy
Twitter (via website)
Also….facebook
Social networking
• Use for audience who use these websites!• (web 2.0)• Free marketing (below the line) = people
sharing/tweeting (spreads like virus)• Technological convergence – bringing all
together
Twitter feed on website
Images and sharing
• Convergence! • Marketing! (below the line – consumers doing
the work!) (part of web 2.0 culture)
Register with sony (new forms of marketing – for new films!!)
Partners (synergy)
Awards – show offs!
ownership
Music – soundtrack!
• Convergence – via website! • Ownership• marketing
Audience participation
More synergy and audience participation and marketing