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SkiPreSSe is the most widely distributed ski-spe-

cific magazine in the market. it is available Free in more

ski areas, ski towns and ski shops than all other publications.

CirCuLATiON

On-mountain promotions and custom display racks in high-traffic loca-

tions build awareness of the magazine and enable SkiPresse to reach

skiers at point of purchase, at precisely the moment they are activelyengaged with the sport.

• Our distributors place the magazine in locations including ski shops,

mountain resorts and ski town centres accross Quebec*

• Online magazine edition enable readers to stay connected from their

home and work, and to access every issue at their leisure.

* A complete list of distribution locations will be available on request.

MEDIA KIT 10/11 | SKIPRESSE MAGAZINE | RIDE+ MAGAZINE | skipressworld.com | P4

rMOUS

As a Free publication we want to be seen by the

largest number of people in the SNOwSPOrTindustry !

The NuMBersMAGAZINE

40,000 copies per issue

Laurentians & Ottawa: 17,000 copies

Eastern township & Southshore of Montreal: 11,500 copies

Montreal, Laval & Quebec city and area: 11,500 copies

* 2007 Reader Survey results: 3 readers per copy

WeBTRAFFIC

monthly page views: 120,200

monthly visitors: 41,670

page views per visitor: 2.93*Based on October 2009 - March 2010 traffic: Google Analytics

AND HERE’S MORE...

370,000 monthly page views with SkiPresse

online edition. Source: Virtual Paper January 2010

35 % of SkiPresse readership is from the on-

line edition.

USER PROFILE

MEN 57%

13 -17 years old 19%

18-34 years old 31%

35 years and older 49%

HHI > $100,000 39%

Source: Quantcast April 2010


SNOw CULTUre

ALL sNOWspOrT pArTiCipANTs want media that is targeted to their chosen snowsport and messages

that are specific to their particular snowsport levels and goals. One-to-

one marketing is no longer a strange marketing concept—it’s what

YOUR customers have come to EXPECT!


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skipresse pure skiYOUR ski magazine: regional section, street shots,

local news, events, support, local heroes & future stars;

real people with authentic ski passions

Feature articles:Stories that matter to ski enthusiasts

SKI TEST 2011:The most comprehensive ski test in the industry.

Accessories & gear reviews

Destinations

Tech report: latest trends by the industry gurus

Lifestyle: gear, health, nutrition, DVDs, books,

travelling and much more.

ride+ everyThiNG sNOWYOUR ride magazine: regional section, news, events,

street shots, local buzz

Feature articles:Stories targeted at alternative snow culture

“420” lifestyle: gear, trends, parties, DVD’s, books, travelling and much more

Jaw-dropping photography

Photo/video contests

Our MAGAZiNe is reAd iN pLACes Where sNOWspOrTs hAppeN

ALL kiNds OF sNOWspOrTsskiiNG, NeWsChOOL, Free-skiiNG, sNOWBOArdiNG ...

A siNGLe magazine cannot focus on the needs of ALL the

people at your resort, shop, ski town, etc...

how about 2 magazines ?

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FREESKI • NEW SCHOOL • ALL MOUNTAIN • SNOWBOARD


The snowsports industry is unique in that it attracts participants

form all age groups and genders. With our head-to-tail design

we are able to reach numerous attractive target markets.

Snowsport Industry demographics and insights provided by Canadian Ski Council

“Skier & Snowboarder Facts & Stats 2009”

skiers

12-17 years ≫ 19% 18-24 years ≫ 11%

25-34 years ≫ 16% 35-49 YEARS ≫ 35%50-64 years ≫ 16% 65+ years ≫ 3%

• The baby boom generation and Generation X (35-64 years old) con-

tinues to be a major component of the ski market (representing 51%

of the market).

• Kids and young adults (12-17 and 18-24 age groups) represent

30% of skiers.

• Montreal and Toronto account for 32% of the total skier population.

Compared to national averages:

• Far more skiers (59% vs 43%) live in households with higher incomes

($75,000 plus).

• Skiers are over-represented in higher-income categories.

• More skiers than the general population have post-secondary degrees.

sNOWBOArders

12-17 YEARS – 32 % 18-24 YEARS – 38 %25-34 years – 21 % 35-49 years – 8 %

50-64 years – 1 %

• The proportion of snowboarders 24 years old and under is 70%.

• The percentage of female snowboarders increased significantly

between 2007 and 2008.

• The snowboard market tends to be more ethnically diverse.

• 59% of snowboarders are from Quebec or Ontario.

• 70% of snowboarders live in households with children 6-17 years old.

deMOGrAphiCs

RIDEFREESKI • NEW SCHOOL • ALL MOUNTAIN • SNOWBOARD



spLiT>><<FLip desiGN

Why NOT everyONe ?

A free, location-based snowsport magazine that repre-

sents and speaks to All snowsports.

sNeAk A peAk

What are your kids sliding on? What is your dad sliding on? Where will your

friends be? Ever wanted to get to know the stories, gear, lingo, heroes and

culture of the other side? Just flip the magazine and check it out. You're

bound to find something you like.

sO diFFereNT, yeT sO MuCh iN COMMON

Purist, new school, one board, two boards, we all slide on the

same snow in the same places. We eat in the same restaurants and

stay in the same hotels. Just as every mountain has two sides -–

front and back -– we give you the two best reads in snowsports:

SkiPresse and Ride+.

iNTeresTiNG AdverTisiNG OppOrTuNiTies

No back cover, but two inside-front covers:

Crossover appeal: own both!

Centre spread in 2 directions:

Perfect place for a foldout or combination ad, be creative!

spLiT ruN prOduCTiONLOCAL here NOW

Although we are distributed all across Quebec, we recognize that local

info is essential in how our magazine is consumed. We feature regular

local news sections custom fitted to Quebec’s largest ski regions.

A SPlIT RUN for the local ski regions of Quebec means more personalized

ski and snow community information and the ability for local companies to

speak to their local prospects at significant savings.

spLiT><FLip

skiers

2,259,000

sNOW

BOArders

1,575,000


vol.25 no.1

Fall 2010 EDITION

SKI BUYErS’ GUIDE

SKIPRESSE SKI TEST 2011

North America’s most com prehensive ski test

Space: September 3

Material: September 6

Online: September 24

On display: October 15

vol.25 no.2

Early Season 10|11 EDITION

AccESSOrIES & SOFTGOODS

Space: October 15

Material: October 22

Online: November 12

On display: December 3

vol.25 no.3

Winter 2011 EDITION

DESTINATIONS

Space: December 3

Material: December 10

Online: January 7

On display: January 28

ediTOriAL CALeNdAr

RIDE


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Fall 2010 EDITION

rIDE+ INAUGUrAL EDITION

SKI REVIEW 2011

Alternative skis

Space: September 3

Material: September 6

Online: September 24

On display: October 15

vol.1 no.2

Early Season 10|11 EDITION

AccESSOrIES & SOFTGOODS

Space: October 15

Material: October 22

Online: November 12

On display: December 3

vol.1 no.3

Winter 2011 EDITION

DESTINATIONS, EVENTS, PArKS & PArTIES

Space: December 3

Material: December 10

Online: January 7

On display: January 28


deLiveryOn disc formatted for MAC, or electronically via FTP site.Contact [email protected] for FTP instructions.

DIGITAL FILE REQUIREMENTS:

• Preferably send a high-resolution PDF (PDF/X-1a) respecting the ad size. The bleed must be 1/8” beyond the trim.

• You may also supply your document in Quark Xpress, Illustrator, Photoshop or InDesign (MAC formatted). Pleasemake sure all graphics (photos, illustrations, logos) are in EPS or TIFF format (CMYK) and all fonts included. Theelectronic file must be accompanied by a proof made from file.

• Total ink coverage for pictures should not exceed 300%. For deeper black (rich black), use 100K, 60C, 40M, 40Y.

• Additional charges will be invoiced if material is not in accordance with spec requirements such as wrong format,low-resolution images, RGB files, spot PMS color, missing files, missing fonts, etc. The hourly rate is $100.

• SkiPresse is not responsible for any material NOT accompanied by a colour proof.

FTP TRANSFER:For any material supplied by FTP, a low- resolution PDF or JPEG made from the file should be sent as a proof.

TeChNiCAL speCiFiCATiONs

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B. 1/2 page horiz. 9.75’’ W x 5.5’’ H 10.75’’ W x 5.875’’ H 11’’ W x 6.125’’ H

C. 1/2 page vert. 4.75’’ W x 11.25’’ H 5.25’’ W x 12.25’’ H 5.5’’ W x 12.5’’ H

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G. 1/8 page horiz. 4.75’’ W x 2.625’’ H – —

H. 1/8 page vertical 2.25’’ W x 5.5’’ H – —

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QUEBEC PUBLICATIONS - BILINGUAL (40,000 COPIES PER ISSUE)1X 2X 3X

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